iMedia Summit

iMedia Agency Summit, May 2012 - Overview

What's Hype & What's Here: Marketing's Transformative Technology

In unprecedented mass adoption, ubiquity of mobile devices including infrastructure enhancements of the world's largest networks and social platforms has fundamentally changed how and where people get, share and consume media and information...with the consumer in the driver seat. The emergence and collision of Social, Local and Mobile media is today's aspirational marketing trifecta. This paradigm challenges long-standing agency and publisher models forcing rapid evolution of the industry. So why isn't it a reality for today's marketers? Learn what's hype and what's here, and how to respond...or get left behind.

Join us for a collaborative, two-day deep dive that will illustrate consumer trends and showcase the paid, earned and shared marketing models being created for the aspirational digital tri-platform of SoLoMo. The summit is designed to bring together thought leaders and agency colleagues who will challenge the hype of SoLoMo and explore the critical issues you need to address so you can decide how to best create an actionablestrategic plan for your clients leveraging significant advancements in Social, Mobile and Local.

  • Gain insight into consumer technology adoption, behaviors and expectations
  • Address change management needs in order to progress SoLoMo (standards, staffing, content creation and pricing models)
  • Learn how leading publishers and networks are evolving their products and services
  • Discuss the opportunity and cautions around data, measurement and privacy implications
  • Explore tactics, trends and tips, plus mistakes to avoid in the intersection of SoLoMo
  • Hear from the myriad of emerging game-changing SoLoMo partners and technologies you'll want in your marketing arsenal

Featured Keynote: Kenny Tomlin, Founder & CEO, Rockfish

Kenny Tomlin

Having founded Rockfish in 2006, Kenny Tomlin has watched the convergence of social, local and mobile have a massive effect on consumers, simultaneously changing the needs of his clients virtually overnight. While this disrupting force sent marketers scrambling to adapt and develop best practices in a short period of time, it also revealed endless opportunities for brands to connect with consumers through completely new channels. In his keynote, Kenny will focus on how riding the SoLoMo wave has shaped the agency model, how brands are turning a mass disruptor into success and how emerging technologies built by startups are changing everything.

Hosted by Our Esteemed Co-Chairs

Chris Cunningham

Chris Cunningham
Co-Founder & CEO
appssavvy

Cathleen Ryan

Cathleen Ryan
Group Manager - Social, Mobile & Emerging Media
Intuit

Featured Speakers

Jennifer Wainwright

Jennifer Wainwright
Channel Marketing Manager
Ashland (Valvoline)

Shane Steele

Shane Steele
Director, Global Sales Marketing
Twitter

Advisory Board

Advisory Board members are responsible for the strategic direction of the iMedia Agency Summit. The support and participation from our esteemed board ensures all conference content is relevant, timely and structured to deliver maximum value.

Chris Cunningham
Agency Summit Co-Chair
Co-Founder & CEO
appssavvy
Jill Griffin
Agency Summit Co-Chair
SVP, Innovation & Experience Design Group Director
MediaVest
Chris Albinson
Agency Summit Advisory Board
Managing Director
Panorama Capital
Amy Auerbach
Agency Summit Advisory Board
Partner, Digital Media Digital
MediaCom
Labi Bemanian
Agency Summit Advisory Board
Vice President & Digital Group Media Director
Initiative
Gabriel Cheng
Agency Summit Advisory Board
Associate Media Director
Ansible Mobile
Matt Doherty
Agency Summit Advisory Board
Mobile Director
FRWD
John Durham
Agency Summit Advisory Board
CEO/Managing Partner
Catalyst S+F
Geoff Handley
Agency Summit Advisory Board
Co-Founding Director
The Hyperfactory
Mickey Mantas
Agency Summit Advisory Board
Global Director Social Media Strategy
OMD
Mark Naples
Agency Summit Advisory Board
Managing Partner
WIT Strategy
Elysa Rice
Agency Summit Advisory Board
Emerging Media Manager
RedUrban
Doug Weaver
Agency Summit Advisory Board
Founder
Upstream Group

You'll Be In Good Company

Here are just some of the attendees from last December's Agency Summit!

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Don't miss your opportunity to be a part of this exciting summit. Qualified agency executives attend as our guests.

As a Guest Attendee You'll Participate In

  • 3 full days of peer-to-peer exchange (including a full-day agency-only meeting)
  • High-caliber keynotes and speakers
  • Informative, collaborative breakout sessions
  • A variety of meals, receptions, recreation and other networking functions
  • Plus, complimentary 4-night stay at the georgeous and historic Broadmoor in Colorado Springs, CO

As a Publisher & Service Provider You Can

  • Engage in a variety of uniquely designed collaborative sessions with agency executives
  • Engage in organized deal-making sessions to introduce your company's services to a contingent of agencies in attendance
  • Enjoy a variety of meals, receptions, recreation and additional networking functions.
  • Build long-lasting business relationships with potential customers during a variety of intimate, relaxed networking meal and reception functions

iMedia Summits keeps tight control of the "buyer" to "seller" ratio to achieve an optimal relationship-building environment.

Potential Sponsors...

Sponsorships are still available for this summit! Contact Jason Haffar, Sr. Director, Sales, for more information.

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