What's Hype & What's Here: Marketing's Transformative Technology

In unprecedented mass adoption, ubiquity of mobile devices including infrastructure enhancements of the world's largest networks and social platforms has fundamentally changed how and where people get, share and consume media and information...with the consumer in the driver seat. The emergence and collision of Social, Local and Mobile media is today's aspirational marketing trifecta. This paradigm challenges long-standing agency and publisher models forcing rapid evolution of the industry. So why isn't it a reality for today's marketers? Learn what's hype and what's here, and how to respond...or get left behind.

Join us for a collaborative, two-day deep dive that will illustrate consumer trends and showcase the paid, earned and shared marketing models being created for the aspirational digital tri-platform of SoLoMo. The summit is designed to bring together thought leaders and agency colleagues who will challenge the hype of SoLoMo and explore the critical issues you need to address so you can decide how to best create an actionablestrategic plan for your clients leveraging significant advancements in Social, Mobile and Local.

• Gain insight into consumer technology adoption, behaviors and expectations
• Address change management needs in order to progress SoLoMo (standards, staffing, content creation and pricing models)
• Learn how leading publishers and networks are evolving their products and services
• Discuss the opportunity and cautions around data, measurement and privacy implications
• Explore tactics, trends and tips, plus mistakes to avoid in the intersection of SoLoMo
• Hear from the myriad of emerging game-changing SoLoMo partners and technologies you'll want in your marketing arsenal