The 2009 IAB/Bain Study stated flatly that marketers faced a "consumer pursuit crisis"…. Consumers were already living, working, buying, learning and informing themselves digitally, and marketers were struggling to keep up. Fast forward to 2012 and the issue is even more pronounced. In today's proving grounds of social, local and mobile, are marketers starting to catch up with the elusive consumer? In this provocative keynote panel, top marketers will share stories of their successes and struggles and we'll seek answers to some timely questions: what budgets are being accessed to drive SoLoMo initiatives? Which agencies are being relied on to help? Is it even about advertising? And what kinds of ideas are driving these efforts forward?

In this session, a major brand will lead the audience through an interactive session, where they will solicit ideas from the group and provide real time feedback.

Having founded Rockfish in 2006, Kenny Tomlin has watched the convergence of social, local and mobile have a massive effect on consumers, simultaneously changing the needs of his clients virtually overnight. While this disrupting force sent marketers scrambling to adapt and develop best practices in a short period of time, it also revealed endless opportunities for brands to connect with consumers through completely new channels. In his keynote, Kenny will focus on how riding the SoLoMo wave has shaped the agency model, how brands are turning a mass disruptor into success and how emerging technologies built by startups are changing everything.

Agencies need to look at data on consumer behavior across social, local and mobile platforms to help target correctly and for attribution. In order to do this, many agencies have decided to put data at the center of every media-buying decision. But, they grapple with how to harness the petabytes of digital ad data being generated every day to deliver more targeted, measurable campaigns to their clients.

Challenges remain to aggregating and analyzing this data deluge to make the best possible media buys and campaign strategy decisions. With the proliferation of DSPs, SSPs, RTB platforms, and trading desks, agencies must learn a whole new technical skill set. What are the challenges and lessons learned in transitioning to a data-driven media buying culture? What are the challenges agencies face attempting to target campaigns to micro-segments and specifically SoLoMo platforms, in a sea of constantly-shifting data. What tactics can agencies use to "separate signals from noise" to turn data intelligence into a competitive offering for their clients.

This session will answer these questions, and more, including:

• Has data made us smarter or dumber? Ad exchanges may result in 50% non-viewable impressions according to comScore, but you're still better off on a cost per impression basis. And there isn't scale with audience based buying vs. the old "content as proxy" method. So what are the pros and cons?
• What does the future of data for SoLoMo look like? It will need to include tying audience data down to the specific media. With no reliable standard on mobile like a cookie online, where do we go next? How will data be collected on mobile and how do the ecosystem players help or hinder the process: telcos, device OEMs, ad networks, trading desks.
• Data doesn't make you dumber - misinterpreting the data or capturing the wrong information does. How do we help/hinder this process?

In this session with AT&T AdWorks, an outlet digital marketer from Levi's will share campaign objectives, methodology, results and key learnings. When Levi's wanted to build engagement and drive store traffic for the brand, they created rich media mobile ad units incorporating GPS location to pinpoint where the user was and drive in-store. The combination of using breakthrough targeting capabilities on mobile, coupled with rich media video interactivity helped drive in-store traffic using the location feature. This campaign, whose results shattered other campaigns on the AT&T network and across the industry, showcases how better targeting and use of media on mobile can drive engagement and drive people into stores..

Most brands want to be innovative, but not all of them have the resources to discover what's coming down the pipeline. Brands look to their agencies to know what's up and coming and to educate them, so they can assess where to take risks and experiment.

To that end, the iMedia Agency Summit Advisory board has identified five of the most powerful innovations in the social, local and mobile space – the companies they believe are changing the industry and helping them do their job better.

In this session, you will hear from Summit advisory board member and venture capitalist Chris Albinson on where he sees technological innovation growing in the SoLoMo space. Then each company will have a chance to briefly share how they differentiate themselves in the marketplace and showcase how they are moving the needle in SoLoMo.

Don't miss the opportunity to see some of the many great partners out there that will help take your SoLoMo campaigns to the next level!

SoLoMo is transforming consumers' experience and creating disruptive new opportunities for advertisers and retailers. As Paul Adams (formerly with Google and now at Facebook) said, "the world of advertising will fundamentally change because of the emergence of the social web." Dr. Phil Hendrix, immr/GigaOm Pro analyst and author of several recent reports on SoLoMo (available upon request), will provide a compelling overview of SoLoMo and its implications for advertisers. Topics include:

- How geo-tagging and social media are changing the way in which consumers search for and find information

- What location and time reveal about the consumer's context

- How locations, places and even objects are becoming important new channels for advertisers

- Forecast growth of hyperlocal mobile advertising, among local and national advertisers

- Benefits of harnessing "Digital Signals" produced by SoLoMo

In this session, American Express's Michael Berner and Twitter's Shane Steele will discuss how their companies are applying social, local and mobile strategies to build innovative consumer experiences that deliver ROI for businesses and brands. This session will highlight how Twitter enables brands to connect with consumers through the real-time and increasingly mobile conversation canvas. You'll learn about the AmExSync program developed in partnership between American Express and Twitter which launched at SXSW this year and you'll hear about how American Express works with a variety of SoMoLo platforms. American Express will also share how they approach strategic partnerships with companies like Twitter, how they work with agencies to bring innovation into their organization and more. Don't miss this session!

Attrition and change within sales teams seems like a given to most of us. New opportunity and bigger dollars leave our sales people open to recruiters and competitors. But is it really that simple? Upstream Group CEO and iMedia Senior Analyst Doug Weaver recently fielded a survey to find out exactly why good sellers left their companies in the last two years – and why others might in the next six months. If you lead a sales team, you'll want to know why some of your best people may be needlessly at risk and what you can do about it. Come early as seating will be limited.

For the last year Facebook has been promoting their Open Graph from the rooftops. In this presentation USA TODAY, Facebook and Involver will share a case study from a cutting-edge application that exemplifies what's possible with "OG." The Ad Meter campaign is a template for viral success that incorporates content from more than forty advertisers, distributes the experience across partner sites and fully leverages mobile. Three social marketing leaders will share key "social by design" principles, provide a framework for turning campaign based experiences into evergreen experiences that generate long term value and explain how to optimize campaigns and prove ROI.

With all of the endless possibilities around buying media in real time, behavioral targeting, dynamic content optimization and cross-screen delivery, has creative taken a back-seat? In this fireside chat with Michael Lowenstern, Managing Director, Digital Advertising at R/GA and Todd Pasternack, Director, Creative Technology at PointRoll, hear discussions around balancing the influence of technology on creative and vice-versa, and see an actual campaign showing that having the two work in concert leads to an incredible user experiences and ad performance.

So, you've just completed an extensive survey among your best customers... or you're working with a company who develops rich panel data on buyers of specific products/categories that represent your product mix. Great information; provides insights on the right consumers to target; but a panel based on 1,500 consumers isn't going to make your revenue goals. In this session, David Valdez will share:

How to expand your small panel of consumer profiles into of an audience of millions who share similar behaviors and attributes with your best customers

Real-world case studies on how major brands have translated their research insights into targetable audiences for marketing initiatives

How agencies can help their clients get started in transforming data insights into actionable reach

Retargeting only goes so far. To impact your client's bottom line, agencies need to focus on activities that attract new customers in addition to managing current customer relationships. In this session Ed will present findings from a real case study and discuss best practices for building an effective strategy that targets both upper and lower funnel line items.

Widely known fact: big media companies with deeper pockets are throwing ridiculous amounts of money at your media sales reps: as much as $30K increase per year for the same job. What many also do not realize is that there are challenges inside our sales operations that put star players over the top in deciding whether to leave.

The best offense is a good defense. As part two to Doug Weaver's Monday morning breakfast presentation on why sellers (and managers) leave and what might make them stay, Lorne Brown, Operative's founder and chief evangelist, digs deeper into the operational challenges leading to sales flight risk. On Tuesday morning, he will be joined by three industry-leading CROs to uncover actionable steps that you can take back to your companies to minimize turnover, keep your A-players happy and attract new talent.

Don't let the Yankees buy your best players. Join us to learn how to keep your sellers happy.