We already know that India, with its rising urban & educated population offers tremendous opportunity for online advertising. Despite the growth, many challenges continue to plague the industry such as lack of faith of both advertisers and audiences, underdeveloped infrastructure, and the new regulatory hurdles that the government is throwing up. Join the panel as they discuss the Future Outlook of Indian Online Advertising Industry

The growing level of creativity and imagination in online advertising is bringing consistent interest among consumers to watch branded content. Users experience them as content because they find it interesting. Join our panel as they discuss how Brands need to shift from traditional forms of marketing and how interrupting consumers is not the only way forward. Learn how to put more emphasis on branded content, that draws consumers to us, that they want and choose to watch and gives them a reason to share.

This presentation session aims to cover how media plans will look like in the near future, as online and mobile platforms gain currency. Proliferation of choice is increasing by the day with social, online and mobile media, along with traditional media dividing the attention of the people. What are the key opportunities for advertisers to tap into their markets and especially what role mobile and web can play as media consumption habits change.

Running The Gauntlet is a rough-and-tumble guide for running and driving change through the business gauntlet. Hayzlett addresses what every business leader must face: Getting Ready, Getting Going, and Creating and Sustaining Momentum. Hayzlett shows business leaders and owners how to develop the necessary mental, emotional, and physical toughness they must have for smart, strategic, and lasting change. Hayzlett forces leaders to really get up in their own businesses - to take them over from the inside and drive change - gaining customers and profits in the process. Attendees will be able to efficiently assess what kind of change their business needs and then summon the vision, courage, and passion to enact it.

e-commerce in India has seen increased adoption primarily via "e-tailing" sites. Brands have huge opportunities in using the Internet to not only better interact with customers, and disseminating information, but direct sell as well. While some industry segments are adopting eCommerce faster than others, for most this requires whole new business approach that goes beyond just electronic transactions and data transfer to include, for example, improving internal processes and systems, marketing and advertising, distribution and customer relationships. Join our panel as they discuss how you need to rethink to take advantage of new technologies, communication channels, improving the effectiveness of your marketing, build brand awareness, create competitive advantage, enhance customer service and tap into a much bigger prospect base.

Digital marketing is becoming more relevant and complex. As mobile, social, O to O become more relevant, it is essential to integrate various digital marketing programs in owned media. Speaker will illustrate how Coca-Cola Japan uses its digital owned media "Coca-Cola Park" to integrate its marketing efforts.

The web is organizing around people. And now people can connect to friends and brands they care about in deeper ways than ever before. These changes are fundamentally shifting how marketing and business operate and creating new opportunities for brands to grow and thrive. The old rules of marketing no longer apply.

While email still remains the important form of communication, people are becoming increasingly unlikely to open messages they have not agreed to receive. The overwhelming volume of spam in consumer's inboxes makes them much less likely to open anything that isn't a personal message from someone they know. What does that mean for the legitimate marketer? What is a good checklist for email marketing best practices?

When we say online video, it means different things to different people. But in general, online video would typically be seen as Pre-rolls or Viral. These different video placements have radically different costs, engagement and impact. So what should marketers focus on? Invest advertising dollars in pre-roll ads? Or Shift budgets to softer forms of promotion like webisodes, sponsored content and social video? How do you focus on producing content people actually want to watch? How do you ensure your content gets seen and shared?

As we enter the age of the consumer and employee built brands, Social media can be the best, value-for-money tool for companies to engage, collaborate and unite employees. What are the key benefits to a large company from using social media for employee engagement? What are the key barriers that would slow adoption of social-media-based employee engagement in your company? How would we measure success once implemented? What impact might social media and internal community have on the organisation of the future?

Politics, Religion and Social issues have always been a tricky affair with brands, and they have been used sparingly with success. "There's power in numbers" and today social media can provide companies who actively engage with an influential, built-in network of passionate consumers. From raising awareness, to connecting with consumers in the way they want to engage and fostering positive action, leveraging these issues in the social media world can strengthen consumer trust and loyalty. But is it advisable for a brand to espouse political or religious issues and make a conversation? What are the pros and cons in taking a stand and how will it affect the brand in real terms on the ground?

The wide range of smartphones now available in the market are truly amazing devices. Their proliferation and that of mobile app stores has sparked an entirely new industry and opportunities for brands to engage with consumers. When targeting Smartphone users should you decide going WAP or APP? How will the onset of HTML 5 make it easier for brands to connect with their consumers? Also amid all of the excitement around smartphones, the fact remains that that majority of mobile subscribers still carry basic or feature phones.What are the options for expanding its addressable market beyond the Smartphone platforms?

Summary coming soon

The world's largest news content site and a proven vehicle for advertisers looking to engage valuable audience. Get a preview into Suzlon’s successful association with BBC.com

John Merakovsky, Managing Director of Experian Marketing Services Asia Pacific will provide an overview of how Experian CheetahMail, the world's largest permission based email marketing provider enables top brands around the world to leverage the industry's largest client services team, sophisticated digital marketing technology, innovative techniques such as real-time dynamic content and over 13 years of truly global experience including Asia to enhance the deliverability, open rates, click rates and thus the RoI of their email marketing initiatives. You will also hear a case study of how one of our Indian client’s was able to leverage CheetahMail to enhance the efficacy of email marketing.

It has been an intriguing journey over the last 14 years, from being called a genius, to be called a moron, to being called a genius again. My talk would be sharing a few things I have learned about Digital as well as my predictions as to what will become important in future.

In an age of easy armchair activism where a click helps you sleep better at night, Suzlon attempted to inspire the internet community into real action against Air pollution and through this become more relevant to young people. With P.A.L.S . in we made the serious and perhaps boring issue of Air Pollution - hip & cool. By forming strategic partnerships with NGOs, building useful & innovative tools and mobilizing youth through simple ways to participate, we built the largest online community for environment lovers in India.

CEO will provide an overview of how AdoRoi - India's first and award winning predictive call tracking provider enables top brands to track and drive double-digit sales conversions from their offline Print, Radio, TV, BTL and Online search, banner, email, social, cohesively measuring offline's contribution to digital while ensuring 100% compliance to TRAI-DND. You will also hear a case-study as to how one of our client’s has increased his Ad ROI in upwards of 3x.

There is no how-to book, however hard we wish. It's an art not one with how-to books, but one that comes from learning by doing. That's why at Propaganda, WE DO.