iMedia Summit

iMedia Entertainment Summit, June 2012 - Overview

The Preeminent Event For Entertainment Marketers

iMedia is thrilled to bring together the best and brightest senior level TV, film, game and music marketers along with their talented agency partners for a content-rich one-day Summit right in the heart of it all: Hollywood. This comprehensive full day at the Renaissance Hollywood Hotel and Spa will delve into how best to leverage a variety of digital platforms for the largest marketing impact. Join iMedia and a conglomerate of visionary entertainment marketers to explore the following pressing topics:

  • Harnessing the power and pains of social TV - and using them to your advantage
  • Earning consumer attention in an over-saturated, hyper-connected entertainment world
  • Investing digital dollars for maximum results
  • Making sense and strategy out of the "pull versus push" world of entertainment
  • Disentangling today's online music platform revolution: Rdio, Spotify, Pandora, oh my!

Meet the iMedia Entertainment Summit Co-Chairs

Kevin Doohan

Kevin Doohan
Digital Marketing Executive
former Director, Digital Marketing
Red Bull Media House

Bettina Sherick

Bettina Sherick
SVP, Digital Strategic Marketing
20th Century Fox

iMedia Entertainment Summit Exclusive!

Red Bull Media House

Red Bull Media House will team up with RMM for an unforgettable kick-off event to iMedia's Entertainment Marketing Summit! As a special treat to registered attendees, this hot cocktail party will take place at the Red Bull Media House headquarters in Santa Monica, and is one you definitely won't want to miss! Good food, drinks, music and some special surprises!

iMedia's 2012 Visionary Marketer Award Winner

Doug Neil

In addition to our agenda of stimulating content, iMedia will also be honoring Visionary Marketer Award Winner Doug Neil for his work as SVP of Digital Marketing for Universal Pictures. In this capacity he oversees the online and mobile strategies for theatrical releases including website development, publicity, promotions, social media, creative strategy, emerging platforms and media placements. His responsibilities include the global coordination of theatrical digital strategies through the full life cycle of a film campaign. He has overseen the online and mobile marketing campaigns for over 120 films including The Lorax, American Reunion, Fast Five, Hop, Cowboys & Aliens, Despicable Me, Little Fockers, Bruno, Fast & Furious, The Bourne Ultimatum, Wanted, Scott Pilgrim vs. the World and It's Complicated. We welcome Doug and look forward to recognizing his achievements at this year's Entertainment Marketing Summit.

Entertainment Marketing Summit Advisory Board

A group of industry leaders is working with the iMedia programming team to ensure the summit tackles the most critical challenges and highest value opportunities in entertainment marketing. Below is the most current list of 2012 Board members:

Kevin Doohan
Entertainment Marketing Summit Co-Chair
former Director, Digital Media
Red Bull Media House
Bettina Sherick
Entertainment Marketing Summit Co-Chair
SVP, Digital Strategic Marketing
20th Century Fox
SuzAnn Brantner
Entertainment Marketing Summit Advisory Board
Head of Digital
William Morris
Lori Dicker
Entertainment Marketing Summit Advisory Board
SVP, Digital Media Innovation
Moxie Interactive
Michelle Edelman
Entertainment Marketing Summit Advisory Board
VP of Marketing, Warner Bros. Digital Distribution
Warner Brothers
Michael Faulkner
Entertainment Marketing Summit Advisory Board
SVP Account Services and Business Development
Trailer Park
Suhaila Suhimi Hobba
Entertainment Marketing Summit Advisory Board
EVP, Managing Director, Digital
Initiative LA
Scot McLernon
Entertainment Marketing Summit Advisory Board
CRO
YuMe
Gordon Paddison
Entertainment Marketing Summit Advisory Board
Founder & President
Stradella Road
Elias Plishner
Entertainment Marketing Summit Advisory Board
SVP, Worldwide Digital Media
Sony
Jennifer Prince
Entertainment Marketing Summit Advisory Board
Head of Solutions, Media & Entertainment
YouTube
Nancy Tamayo
Entertainment Marketing Summit Advisory Board
Head of Brand Partnerships & Media Sales
Collective Digital Studio
Jet Wharton
Entertainment Marketing Summit Advisory Board
West Coast Director, Digital
OMD
Ed Wise
Entertainment Marketing Summit Advisory Board
VP, Sales
Funny or Die
Mike Wokosin
Entertainment Marketing Summit Advisory Board
VP, Digital Marketing
Universal Studios

An Academy of Esteemed Industry Leaders

Past attendees and featured speakers have been represented by 20th Century, ABC, ESPN, Microsoft, MTV, NBC, Warner Bros., Sony, and Yahoo!, as well as interactive agencies and many leading content and technology players. Here are just some of the attendees from last year's Entertainment Summit!

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Don't miss your opportunity to be a part of this exciting summit. Qualified entertainment marketers and agency executives attend as our guests.

As a Guest Attendee You'll Participate In

  • High-caliber keynotes and speakers
  • Digital marketing technology exhibits
  • Great networking breakfast, luncheon and cocktail reception
  • The opportunity for peer-to-peer networking at the beautiful Renaissance Hollywood Hotel and Spa

Potential Sponsors...

Sponsorships are still available for this summit! Contact Jason Haffar, Sr. Director, Sales, for more information.

iMedia Connection People Connection

5 Reasons You Can't Miss This

  • Do Business: Create long term relationships with top buyers and sellers.
  • Build Your Knowledge: The brightest minds share what's next in digital.
  • Invite Only: Attendance is limited to senior Agency, Publisher and Technology leaders.
  • Collaborative Environment: Informal networking; no hard sales pitches.
  • No Distractions. Always held at luxury resorts; attendees don't compete with the office or city life.