Now in its fifth year, the iMedia Brand Summit Australia is a conference for senior marketers in Australia and New Zealand. It's part of the global series of iMedia events.
The Summit brings together marketers and digital media professionals for two days and two nights of learning and networking. The marketers in attendance at the 2011 summit represented over $470m of digital spend. The Summit is a collaborative environment created by the speakers, delegates and program of activities.
This year's Summit takes place in the Hunter Valley, for qualifying senior marketing executives attendance is complimentary as the Summit has been sponsored by a select group of market leading solution providers. Click here to request an invitation.
Speakers include:
Professor Duane Varan is Chief Research Officer of the Disney Media & Advertising Lab where he and the team gathers data on media consumers and uses that hard science to figure out what works, and - perhaps more importantly - why it works. Professor Varan's work at the Disney Lab and, in conjunction with his research at his academic research centre, Audience Labs (Murdoch University) has conducted more than 30,000 test sessions. Prof Varan leads Beyond Thirty Seconds (Beyond:30), a $9 million research project exploring the changing media landscape, and is a previous recipient of the Australian Prime Minister's Award for University Teacher of the Year.
Bob Arnold is Associate Director, Global Digital Strategy, for Kellogg’s where he works to define and enable digital strategy for some of the world’s most iconic brands. Prior to Kellogg, he was a 10 year veteran at Procter & Gamble, leading digital marketing efforts across several global categories. This included Feminine Care where he led the awarding winning beinggirl.com digital platform into 50 countries and consistently delivered the category’s highest ROIs - several times higher than traditional media. Bob and his work have been featured in The Wall Street Journal, New York Times, as a case study by Forrester and in “Groundswell,” a BusinessWeek bestselling book.
Erik Johnson is the Head of Sales for Asia Pacific at Facebook, where he leads the regional sales team focused on providing marketing solutions to help the region's top businesses and agencies be successful on Facebook. Prior to Facebook, Erik spent twelve years at Microsoft, most recently as the General Manager of the Consumer and Online Business in Greater China, where he oversaw the end to end online business and all consumer facing marketing for the region.
Leo has worked at Coca-Cola South Pacific for 4 years and currently leads the Integrated Marketing Communications team; an internal consultancy accountable for providing leadership and building capability across all aspects of IMC (including Creative, Connections Planning, Media, iMarketing, Promotions and Sponsorship). He is responsible for setting the digital agenda for CCSP across both Australia and New Zealand and overall delivery of the iMarketing Strategic Business Plan. Leo has 15 years experience in Marketing Communications and prior to CCSP worked at a number of agencies in both the UK & Australian markets.
Leo will be sharing insights on the "Share A Coke" campaign, which, after it's enourmously successful debut in Australia is now being rolled out in the US.
Leo will be sharing insights on the "Share A Coke" campaign, which, after it's enourmously successful debut in Australia is now being rolled out in the US.
Bruce Rosengarten, President Asia Pacific, Weightwatchers has enjoyed a comprehensive background in senior executive management across a variety of industries. He is well regarded as a proven, inspiring leader who works successfully across diverse cultures, and in building great teams and people. He develops and delivers strategy in a customer focused manner through his people, thinks widely and conceptually, always seeking to take the next step and challenge the status quo.
Previous roles include Global Vice President Retail Marketing, Shell, Executive Director, Marketing, Crown Ltd and Regional General Manager, Grace Bros. (Myer).
Bruce will be speaking on Leadership.
Previous roles include Global Vice President Retail Marketing, Shell, Executive Director, Marketing, Crown Ltd and Regional General Manager, Grace Bros. (Myer).
Bruce will be speaking on Leadership.
Mia McLeod, General Manager - Strategic Development, Universal Music Australia is responsible for both both digital and business development including, optimising Digital music opportunities, digital license agreements for a la carte and subscription music services, Web, eCRM, D2C and Business Development opportunities for UMA, creating an exciting environment for artists and technology to work together and further exciting Australian music consumers.
Mia will be speaking on Sustainable Business Models.
Mia will be speaking on Sustainable Business Models.
As a leading integrated marketer, Louise has broad marketing experience focusing on digital communication innovations. With over 20 years integrated marketing experience stretching across a number of industries including FMCG, financial services, loyalty, e-commerce and digital. Currently she is leading the digital strategic direction across CUB, while previously having held similar roles at Heinz and Coca-Cola UK.
In addition to this she has held Senior Marketing roles for Sensis, Citibank and Mars Inc.
Louise will be speaking on Content.
In addition to this she has held Senior Marketing roles for Sensis, Citibank and Mars Inc.
Louise will be speaking on Content.
Get in touch with the iMedia team:
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Mark Abay, VP, Digital Marketing (Australia and UK)
marka@imediaconnection.com 02 8923 8305 Twitter: @markabay |
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Gavin Stewart, National Marketing Manager |
