Creating Brand Loyalty For Life

All brands strive to convert first time buyers into lifetime loyalists - no easy task given our competitive price-driven and over-saturated digital marketplace. Constant technological advancements have catapulted the consumer ahead of tried and true marketing tactics, forcing brands to evolve by listening, adapting and ultimately responding in a way that resonates with customers on a deeper level. In an environment where customers have an endless parade of comparable products (often at a lower cost) at their fingertips, it's essential for brands to create unique marketing connections that breed evangelism. Join iMedia's Brand Summit for inspiration and tactics on how your brand can grow its base of customers into a loyal army ready and willing to sign on for life and convert their friends and families. At this summit, you will collaborate with peers and walk away with insights on:

• The psychology behind customer brand loyalty
• How to create affinity with Millenials, moms, matures, eco-conscious and other key demographic segments, including the importance of social marketing
• How brands stay ahead of technology advances in an increasingly fragmented crowded-digital marketplace
• Ways to engage and leverage your loyalists and other "power customers" in emerging digital environments
• Marketing strategy to develop your brand's loyal customers, from up-funnel brand messaging to down-funnel transactions
• Evolution of agencies, publishers, networks and the questions you need to start asking

Hosted by Our Esteemed Co-Chairs

Adam Kmiec
Global Director, Digital Marketing and Social Media
Campbell Soup Company

Nick Sheth
Senior Director, Global Business Development
Gap Inc.

Julia Fitzgerald, Chief Digital Engagement Officer, Sears to Keynote Day 1

Julia Fitzgerald is one of the most seasoned members of Sears' management team. She began her career with Hallmark Cards in 1992 and spent five years with the company before moving to paper products giant Mead, where she served as marketing director. Fitzgerald entered the toy industry in 1999 as VP of marketing for Hedstrom Toys. Fitzgerald is currently the Chief Digital Engagement Officer for Toys, Fitness, & Sporting Goods at Sears Holdings Corporation. She joined Sears/Kmart in 2009 as the CMO for Toys, Seasonal, and Outdoor Living businesses. She is credited with turning around the Outdoor Living business by growing online revenues over 150% through a focused digital campaign. She also grew the toy business 18% in a flat market, and re-launched Sears Toys Shop as an online experience. Join Julia this September as she pulls from past experiences to discuss the topic of customer satisfaction.

Brian Wallace, VP, Strategic Marketing, Samsung to Keynote Day 2

Brian is currently Vice President of Strategic Marketing accountable for developing the vision and execution of the Samsung Mobile Consumer and Enterprise Brand. Responsible for all outbound Samsung Mobile Communications including all Paid Media, Digital Marketing, Social Media, Public Relations, Product Marketing, CRM, Market & Consumer Research, and Strategic Partnerships.

Premiering This September: The Naked Brand

If You're a Marketer...

Please be our guest and Request Your Invitation. Space is limited so act now. This summit is FREE to qualified marketers* and offers:

• 3 full days of peer-to-peer exchange (including full-day marketers-only meeting)
• Informative, insightful sessions & keynotes on the most timely and critical issues
• Roundtable discussions
• Participant materials
• Meals and networking functions
• 4-night stay at the Loews Coronado Bay Resort & Spa

If You're a Publisher or Service Provider...

For a limited number of publishers/service providers, the iMedia Brand Summit offers an exclusive and intimate opportunity to have meaningful interaction with marketers to help them address their digital marketing challenges and strategies. iMedia regulates the number of "seller" passes sold to ensure a rich buyer-to-seller ratio. Besides the opportunity to collaborate with marketers in content sessions, plenty of networking is possible at numerous meal and reception functions. iMedia Summits also include our unique One:One Networking Program!