iMedia Summit

iMedia Brand Summit, September 2012 - Overview

Creating Brand Loyalty For Life

All brands strive to convert first time buyers into lifetime loyalists - no easy task given our competitive price-driven and over-saturated digital marketplace. Constant technological advancements have catapulted the consumer ahead of tried and true marketing tactics, forcing brands to evolve by listening, adapting and ultimately responding in a way that resonates with customers on a deeper level. In an environment where customers have an endless parade of comparable products (often at a lower cost) at their fingertips, it's essential for brands to create unique marketing connections that breed evangelism. Join iMedia's Brand Summit for inspiration and tactics on how your brand can grow its base of customers into a loyal army ready and willing to sign on for life and convert their friends and families. At this summit, you will collaborate with peers and walk away with insights on:

  • The psychology behind customer brand loyalty
  • How to create affinity with Millenials, moms, matures, eco-conscious and other key demographic segments, including the importance of social marketing
  • How brands stay ahead of technology advances in an increasingly fragmented crowded-digital marketplace
  • Ways to engage and leverage your loyalists and other "power customers" in emerging digital environments
  • Marketing strategy to develop your brand's loyal customers, from up-funnel brand messaging to down-funnel transactions
  • Evolution of agencies, publishers, networks and the questions you need to start asking

Hosted by Our Esteemed Co-Chairs

Adam Kmiec

Adam Kmiec
Global Director, Digital Marketing and Social Media
Campbell Soup Company

Nick Sheth

Nick Sheth
Senior Director, Global Business Development
Gap Inc.

Julia Fitzgerald, Chief Digital Engagement Officer, Sears to Keynote Day 1

Julia Fitzgerald

Julia Fitzgerald is one of the most seasoned members of Sears' management team. She began her career with Hallmark Cards in 1992 and spent five years with the company before moving to paper products giant Mead, where she served as marketing director. Fitzgerald entered the toy industry in 1999 as VP of marketing for Hedstrom Toys. Fitzgerald is currently the Chief Digital Engagement Officer for Toys, Fitness, & Sporting Goods at Sears Holdings Corporation. She joined Sears/Kmart in 2009 as the CMO for Toys, Seasonal, and Outdoor Living businesses. She is credited with turning around the Outdoor Living business by growing online revenues over 150% through a focused digital campaign. She also grew the toy business 18% in a flat market, and re-launched Sears Toys Shop as an online experience. Join Julia this September as she pulls from past experiences to discuss the topic of customer satisfaction.

Brian Wallace, VP, Strategic Marketing, Samsung to Keynote Day 2

Brian Wallace

Brian is currently Vice President of Strategic Marketing accountable for developing the vision and execution of the Samsung Mobile Consumer and Enterprise Brand. Responsible for all outbound Samsung Mobile Communications including all Paid Media, Digital Marketing, Social Media, Public Relations, Product Marketing, CRM, Market & Consumer Research, and Strategic Partnerships.

Premiering This September: The Naked Brand

The Naked Brand

In what was an inaugural hit last September, iMedia is proud to bring back and premier the second installment of, "The Naked Brand," at this year's Brand Summit! Jeff Rosenblum, documentary writer and director, will share clips, behind-the-scenes footage, research and lessons learned from his groundbreaking new film, The Naked Brand. The documentary is about the upcoming advertising revolution. It tells the surprising story about how changes to the advertising industry can help corporations save the planet one small step at a time. Featured in the film are prominent CEO's, CMO's, creative geniuses, athletes and authors, including Kevin Plank of Under Armour, Tony Hsieh of Zappos, Yvon Chouinard of Patagonia, Shaquille O'Neal and Alex Bogusky.

ACTIVEx Fitness Break

Next Wave

Get your blood pumping and your heart rate up with our ACTIVEx fitness break on the beach. We'll have a number of different activities set up such as: jumping, crawling, sprinting and water resistance training - great for all levels of fitness!.

Brand Summit Advisory Board

A group of industry leaders is working with the iMedia programming team to ensure the summit tackles the most critical challenges and highest value opportunities in brand loyalty digital marketing. Below is the most current list of 2012 Board members:

John Durham
Brand Summit Advisory Board
CEO/Managing Partner
Catalyst S+F
David Harris
Brand Summit Advisory Board
Head of Digital Marketing
Fisker Automotive
Adam Kmeic
Brand Summit Advisory Board
Director, Global Digital Marketing
Campbell's Soup
Mark Naples
Brand Summit Advisory Board
WIT Strategy
Kathryn Perez Fraga
Brand Summit Advisory Board
Digital Distribution Marketing
Warner Bros. Entertainment
Jeff Ragovin
Brand Summit Advisory Board
Co-Founder and Chief Strategy Officer
Buddy Media
Nick Sheth
Brand Summit Advisory Board
Senior Director, Global Business Development
Gap Inc.
Jason Stuempfig
Brand Summit Advisory Board
Director, Online Marketing
Doug Weaver
Brand Summit Advisory Board
Founder/iMedia Consultant
Upstream Group
Ian Wolfman
Brand Summit Advisory Board
Partner, CMO

A Community of Peers

Here are just some of the attendees from last February's Brand Summit!


American Express
VP, Digital Marketing& Innovation


Best Buy
Sr. Director Digital Marketing


Coach, Inc.
Director Internet Marketing


Coca Cola
Group Director, Worldwide Interactive Marketing


Director of Advertising
& Media


Johnson & Johnson
Sr. Director,
Digital Marketing


Microsoft Brand
Senior Marketing Manager,
Digital & Mobile Media


Social Media & Emerging Tech. Specialist


Director, Social Media

If You're a Marketer...

Please be our guest and Request Your Invitation. Space is limited so act now. This summit is FREE to qualified marketers* and offers:

  • 3 full days of peer-to-peer exchange (including full-day marketers-only meeting)
  • Informative, insightful sessions & keynotes on the most timely and critical issues
  • Roundtable discussions
  • Participant materials
  • Meals and networking functions
  • 4-night stay at the Loews Coronado Bay Resort & Spa

If You're a Publisher or Service Provider...

For a limited number of publishers/service providers, the iMedia Brand Summit offers an exclusive and intimate opportunity to have meaningful interaction with marketers to help them address their digital marketing challenges and strategies. iMedia regulates the number of "seller" passes sold to ensure a rich buyer-to-seller ratio. Besides the opportunity to collaborate with marketers in content sessions, plenty of networking is possible at numerous meal and reception functions. iMedia Summits also include our unique One:One Networking Program!

Potential Sponsors...

Sponsorships are still available for this summit but won't last. Contact Jason Haffar, Sr. Director, Sales, for more information

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