iMedia Summit

iMedia Breakthrough Summit, October 2012 - Overview

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The Forefront of the Mobile Marketing (R)Evolution

Today's consumer is constantly connected. Laptop computers, smartphones and tablets reign in homes, cars, work places, restaurants, stores, on the ski slope - mobile shopping, entertainment, gaming and networking always within an arm's reach. Smartphone and tablet penetration is out-pacing any other emerging media innovation in history, blurring mobile marketing infrastructure barriers and challenging every facet of conventional advertising. Forecasters predict rapid growth of mobile advertising from an estimated $5 billion today to $18 billion by 2015. If mobile isn't a major player in your marketing plan, you'll be left behind while your target customers are on the go.

iMedia's Breakthrough Summit: Keeping Pace with the Mobile Consumer brings together industry visionaries to explore new mobile technologies, groundbreaking research and strategies at the forefront of the mobile marketing (r)evolution.

At this Mobile Breakthrough Summit, you will collaborate with peers to walk away with actionable insights on:

  • Latest developments in consumer mobile behavior including media consumption, mobile shopping and commerce trends
  • How mobile provides new platforms for content distribution and revenue
  • Research from overseas on transformative marketing models
  • Case study examples of brands innovating in new mobile technologies: NFC, RFID, Apps, HTML 5, etc.
  • How to develop mobile scale and where to invest marketing dollars
  • A deep dive into the privacy, measurement and attribution issues stifling marketers
  • How to get in on the tablet market that is disrupting the entire PC category

2 for 1: 2nd Annual iMedia Next Wave Start-Up Challenge and Showcase

Next Wave

iMedia's 2nd annual Next Wave Start-Up Challenge and Showcase offers an opportunity for early stage start-ups across media and marketing categories to gain exposure and earn the attention and consideration of the world's leading brands and agencies. This year, the focus is all things mobile. Participating start-ups will vie for iMedia community votes and the chance to pitch to more than 300 digital marketing, venture capital and agency elite during the iMedia Next Wave Showcase held at the iMedia Breakthrough Summit. An onsite vote will determine the Next Wave winner.

Advisory Board

A group of industry leaders is working with the iMedia programming team to ensure the summit tackles the most critical challenges and highest value opportunities in mobility. Below is the most current list of 2012 Board members:

Chris Albinson
Breakthrough Summit Advisory Board
Managing Director
Panorama Capital
Matt Doherty
Breakthrough Summit Advisory Board
Mobile Director
Evan Gerber
Breakthrough Summit Advisory Board
VP Mobile
Chloe Hampton
Breakthrough Summit Advisory Board
Associate Director, Mobile Strategy & Services
Starwood Hotels & Resorts
Geoffrey Handley
Breakthrough Summit Advisory Board
Co-Founding Director
The Hyperfactory
Stan Joosten
Breakthrough Summit Advisory Board
Head of Innovation
Procter & Gamble
Dave Knox
Breakthrough Summit Advisory Board
Scott Kveton
Breakthrough Summit Advisory Board
Urban Airship
David Matathia
Breakthrough Summit Advisory Board
Director, Advertising
Hyundai Motor America
Jeff Minsky
Breakthrough Summit Advisory Board
Director, NEXT Emerging Media
OMD, Ignition Factory
Gayle Myers
Breakthrough Summit Advisory Board
DMR Partners
Mark Naples
Breakthrough Summit Advisory Board
WIT Strategy
Tony Nethercutt
Breakthrough Summit Advisory Board
General Manager
Tricia Nichols
Breakthrough Summit Advisory Board
Global Lead of Consumer Engagement, Media Innovation & Partnerships
Frederick Oscarson
Breakthrough Summit Advisory Board
Gordon Paddison
Breakthrough Summit Advisory Board
Stradella Road
Tara Scarlett
Breakthrough Summit Advisory Board
Senior Manager, CRM and Mobile Marketing
Mark Silva
Breakthrough Summit Advisory Board
SVP Emerging Platforms
Marianne Tappy
Breakthrough Summit Advisory Board
VP of Digital Strategy & Business Development

A Community of Peers

Be among the mobile marketing elite including executive-level mobile marketing innovators, sr. brand marketers, their agency partners and select VC elite. Below are just a few of the confirmed attendees:


Media Manager, Digital


Delta Airlines
Account Executive


Media Director


Gap, Inc.
Global Lead
Media Innovation


Hyundai Motor America
Director, Advertising




Director Emerging


Head of Innovation


Starwood Hotels
& Resorts
Sr Manager of
Mobile Strategy

If You're a Brand Marketer or Agency...

Qualifying senior brand marketers and agencies are welcomed as our guests, which includes complimentary conference attendance and lodging. Space is limited so act now. Request Your Invitation. iMedia guest attendees enjoy:

  • 2.5 full days of peer-to-peer exchange
  • Informative, insightful sessions & keynotes on the most timely and critical issues
  • Roundtable discussions
  • Participant materials
  • Meals and networking functions
  • The opportunity to interact with senior execs from over 100 relevant companies seeking mobile marketing partnership
  • Ability to cast your vote in iMedia's 2nd Annual Next Wave Start-Up Challenge & Live Showcase
  • Opportunity to collaborate with publication (video Interviews and other editorial contribution)
  • 3-night stay at the Hyatt Regency Lost Pines Resort and Spa

If You're a Publisher or Service Provider...

For a limited number of delegates (publishers, marketing platforms, media companies, analytics & research, or other mobile marketing service providers), the iMedia Breakthrough Summit offers an exclusive and intimate opportunity to have meaningful interaction with marketers and agencies to help them address their digital marketing challenges and strategies. iMedia regulates the number of "delegate" passes sold to ensure rich networking opportunities. Besides the opportunity to collaborate with marketers in content sessions, plenty of networking is possible at numerous meal and reception functions. iMedia Summit delegate passes also include our unique One:One Networking Program!

Potential Sponsors...

Sponsorships are still available for this summit but won't last. Contact Jason Haffar, Sr. Director, Sales, for more information

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