iMedia Summit

iMedia Agency Summit, December 2012 - Overview

Partnership: The New Agency Value

iMedia's Agency Summit is a 2.5-day event that will bring together agency and media elite at the helm of the digital marketing industry. Our focus is on evolving agency partnerships at every level to keep up with the digital consumer and increasingly savvy brands. We'll discuss the synergies necessary to maintain the integrity and value of strategy, media efficiency, creative scalability and innovation among agencies both large and small.

Specifically, at the iMedia Agency Summit, we will address:

  • The impact of technologies and consumer touchpoint advancements challenging how agencies achieve reach and scale on behalf of their clients
  • The evolution of brand-agency-technology-media relationships
  • Paid media challenges: digital commoditization, navigation of data partners, viewable media, attribution, privacy and convergence with traditional media
  • Media disruptors and the proliferation of platforms
  • Reaching key digital marketing players: CIO's, research and merchandising teams
  • The role of technology in raising agency value
  • Attracting and maintaining top talent

Don't miss our popular "Aspen Group" on Sunday, December 2. This closed-door, pre-summit day is an agency-only, peer-to-peer 'town hall' developed for agency leaders by agency leaders to facilitate industry progression. Back by popular demand, John Durham will facilitate group think around talent management and training, strategies to establish stronger client and agency partnerships, convergence of digital and traditional media and collective challenges with the best and brightest minds in the industry.

Jonathan Adams, SVP, Media, North America, iCrossing to Host iMedia Agency Summit

Ali Wentworth

Jonathan Adams brings over 20 years of digital and traditional experience to his role as senior vice president, media, North America. During his career, Jonathan has managed clients such as Bristol-Myers Squibb, Motorola, American Express, Sears, IBM, Kimberly-Clark, Procter & Gamble, Marriott Hotels and Unilever. Jonathan's impressive career has caught the industry's attention. In 2003, Advertising Age named him a "Digital Player" and in 2004, Media Magazine named him one of the "100 People to Know in Media." Jonathan served as chairman of the AAAA Digital Marketing Committee from 2003 to 2006, and has recently held advisory board posts with iMedia, the ARF, the IAB, The Weather Channel, Microsoft and Google.

2012 iMedia Agency Awards

Dave Friedman

The iMedia Agency Awards is the premier industry awards show dedicated exclusively to recognizing the key role of agencies in advancing digital marketing. The 2nd annual iMedia Agency Awards will take place at the upcoming iMedia Agency Summit, December 2-5, and will highlight the most innovative agencies of the year as well as those agencies leading the pack in strategic areas such as creative scalability, social media, video, mobile and more.

John Montgomery, COO, GroupM Interaction to Keynote Day 1

John Montgomery

John Montgomery is the COO of GroupM Interaction in North America. John joined Ogilvy in 1989 in South Africa as media director and launched MindShare in that country. In the final three years he spent in South Africa he was Managing Director of the Ogilvy Group in Cape Town, one of the most creative agencies in the Ogilvy Worldwide Network. In 2001, John moved to Amsterdam as CEO, Ogilvy Group Netherlands. In 2004 John relocated to New York to lead mOne in North America, the Interactive media practice for MindShare and Ogilvy and was subsequently appointed as Global CEO of MindShare Interaction in 2006. In 2008, he took on the role of COO of GroupM Interaction for North America.

As part of his portfolio, John leads GroupM's policy and data strategy for digital and works closely with industry bodies in these areas. John heads up the 4A's Privacy committee and represented the advertising industry to the US senate in March 2011. He is also on the Steering Committee for the WEF and sits on the 4A's Government Relations and Media Policy committee.

Agency Summit Advisory Board

A group of industry leaders is working with the iMedia programming team to ensure the summit tackles the most critical challenges and highest value opportunities for agency leaders. Below is the most current list of 2012 Board members:

Jonathon Adams
Agency Summit Advisory Board
SVP, Global Media
iCrossing
Lauren Barger
Agency Summit Advisory Board
Group Media Director
Crispin Porter
Michelle Burnham
Agency Summit Advisory Board
Partner
Burnham Marketing
Lily Chakrabarty
Agency Summit Advisory Board
SVP, Director
Starcom MediaVest
LJ Kobe
Agency Summit Advisory Board
Group Media Director
Ignited
Gina Lee
Agency Summit Advisory Board
SVP Client Services
Intermundo Media
Peter Matthews
Agency Summit Advisory Board
Group Digital Director
OMD
Nate Stricker
Agency Summit Advisory Board
Group Account Director, Digital
Initiative
Lawrence Teherani-Ami
Agency Summit Advisory Board
Media Director
Wieden + Kennedy
Julian Zilberbrand
Agency Summit Advisory Board
SVP Digital Director, Technology Activation Group Services
MediaVest USA
Kendall Allen
Agency Summit Advisory Board
Senior Associate
WIT Strategy
Walker Jacobs
Agency Summit Advisory Board
EVP
Turner
Gayle Meyers
Agency Summit Advisory Board
Co-Founder
DMR Partners
Doug Weaver
Agency Summit Advisory Board
Founder
Upstream Group

A Community of Peers

Here are just some of the Agencies that attended last May!

If You're an Agency Executive...

Please be our guest and Request Your Invitation. Space is limited so act now. This summit is FREE to qualified agency executives* and offers:

  • 3 full days of peer-to-peer exchange (including full-day agency-only meeting)
  • Informative, insightful sessions & keynotes on the most timely and critical issues
  • Roundtable discussions
  • Participant materials
  • Meals and networking functions
  • 4-night stay at the Camelback Inn Resort & Spa

If You're a Publisher or Service Provider...

For a limited number of publishers/service providers, the iMedia Agency Summit offers an exclusive and intimate opportunity to have meaningful interaction with agency executives to help them address their digital marketing challenges and strategies. iMedia regulates the number of "seller" passes sold to ensure a rich buyer-to-seller ratio. Besides the opportunity to collaborate with agency leaders in content sessions, plenty of networking is possible at numerous meal and reception functions. iMedia Summits also include our unique One:One Networking Program!

Potential Sponsors...

Sponsorships are still available for this summit but won't last. Contact Jason Haffar, Sr. Director, Sales, for more information

iMedia Connection People Connection

5 Reasons You Can't Miss This

  • Do Business: Create long term relationships with top buyers and sellers.
  • Build Your Knowledge: The brightest minds share what's next in digital.
  • Invite Only: Attendance is limited to senior Agency, Publisher and Technology leaders.
  • Collaborative Environment: Informal networking; no hard sales pitches.
  • No Distractions. Always held at luxury resorts; attendees don't compete with the office or city life.