Partnership: The New Agency Value

iMedia's Agency Summit is a 2.5-day event that will bring together agency and media elite at the helm of the digital marketing industry. Our focus is on evolving agency partnerships at every level to keep up with the digital consumer and increasingly savvy brands. We'll discuss the synergies necessary to maintain the integrity and value of strategy, media efficiency, creative scalability and innovation among agencies both large and small.

Specifically, at the iMedia Agency Summit, we will address:

• The impact of technologies and consumer touchpoint advancements challenging how agencies achieve reach and scale on behalf of their clients
• The evolution of brand-agency-technology-media relationships
• Paid media challenges: digital commoditization, navigation of data partners, viewable media, attribution, privacy and convergence with traditional media
• Media disruptors and the proliferation of platforms
• Reaching key digital marketing players: CIO's, research and merchandising teams
• The role of technology in raising agency value
• Attracting and maintaining top talent

Don't miss our popular "Aspen Group" on Sunday, December 2. This closed-door, pre-summit day is an agency-only, peer-to-peer 'town hall' developed for agency leaders by agency leaders to facilitate industry progression. Back by popular demand, John Durham will facilitate group think around talent management and training, strategies to establish stronger client and agency partnerships, convergence of digital and traditional media and collective challenges with the best and brightest minds in the industry.

John Montgomery, COO, GroupM Interaction to Keynote Day 1

John Montgomery is the COO of GroupM Interaction in North America. John joined Ogilvy in 1989 in South Africa as media director and launched MindShare in that country. In the final three years he spent in South Africa he was Managing Director of the Ogilvy Group in Cape Town, one of the most creative agencies in the Ogilvy Worldwide Network. In 2001, John moved to Amsterdam as CEO, Ogilvy Group Netherlands. In 2004 John relocated to New York to lead mOne in North America, the Interactive media practice for MindShare and Ogilvy and was subsequently appointed as Global CEO of MindShare Interaction in 2006. In 2008, he took on the role of COO of GroupM Interaction for North America.

As part of his portfolio, John leads GroupM's policy and data strategy for digital and works closely with industry bodies in these areas. John heads up the 4A's Privacy committee and represented the advertising industry to the US senate in March 2011. He is also on the Steering Committee for the WEF and sits on the 4A's Government Relations and Media Policy committee.

If You're an Agency Executive...

Please be our guest and Request Your Invitation. Space is limited so act now. This summit is FREE to qualified agency executives* and offers:

• 3 full days of peer-to-peer exchange (including full-day agency-only meeting)
• Informative, insightful sessions & keynotes on the most timely and critical issues
• Roundtable discussions
• Participant materials
• Meals and networking functions
• 4-night stay at the Camelback Inn Resort & Spa

If You're a Publisher or Service Provider...

For a limited number of publishers/service providers, the iMedia Agency Summit offers an exclusive and intimate opportunity to have meaningful interaction with agency executives to help them address their digital marketing challenges and strategies. iMedia regulates the number of "seller" passes sold to ensure a rich buyer-to-seller ratio. Besides the opportunity to collaborate with agency leaders in content sessions, plenty of networking is possible at numerous meal and reception functions. iMedia Summits also include our unique One:One Networking Program!