iMedia Summit

iMedia Agency Summit, December 2012 - Agenda

2012 iMedia Agency Summit Schedule

 

Saturday, December 1st: Arrival Day

6:30pm - 7:30pm

Reception (Agencies Only)

7:30pm - 9:30pm

Dinner (Agencies Only)

 

Sponsored by:

Sunday, December 2nd: Arrival Day

8:30am - 9:30am

Breakfast (Agencies Only)

 

Sponsored by:

9:30am - 12:00pm

Agency-Only Meeting

12:00pm - 1:00pm

Lunch (Agencies Only)

 

Sponsored by:

1:00pm - 3:00pm

Agency-Only Meeting

3:00pm - 8:00pm

Registration Desk

 

Sponsored by:

5:45pm - 7:00pm

Sponsored Presentation (Agencies Only)

7:00pm - 9:00pm

Welcome Reception & Dinner

 

Sponsored by:

9:00pm - 10:30pm

After Dinner Reception

 

Sponsored by:

Monday, December 3rd: Opening Day

Summit WiFi

 

Sponsored by:

8:00am - 9:00am

Sponsored Presentations & Breakfast (Agencies Only)

8:00am - 9:00am

Attendee Breakfast

 

Sponsored by:

9:00am - 9:30am

Networking Break

9:00am - 11:45am

Interview Booth

9:30am - 9:45am

Welcome by Summit Host

Jonathan Adams, SVP, Media, North America, iCrossing; Summit Host

9:45am - 10:15am

Keynote: "Partnerships, Lifeblood of a Future-Forward Agency"

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John Montgomery, COO, GroupM Interaction North America

10:15am - 10:30am

Digital Media People Unite - Get Involved in a Partnership You Can Be Proud Of

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David Herscott, Managing Partner, Netx

Brian Martin, Founder, Children of Domestic Violence Foundation

Steve Parker, Jr., Co-Founder & Managing Partner, Levelwing

10:30am - 11:00am

Privacy Debate: Urgent Issue or Industry Hype?

More

Alan Chapell, President, Chapell & Associates

Marc Groman, Executive Director, General Counsel, NAI

Omar Tawakol, CEO, BlueKai

11:00am - 11:15am

Networking Break

11:15am - 12:15pm

Master Tracks



A: Sellers' Track: "Native Ads, Programmatic Buys and the Agency of the Immediate Future"

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Tamara Bousquet, Executive Media Director, Piston

LJ Kobe, Group Media Director, Ignited

Julian Zilberbrand, SVP, Global Digital Director, Strategic Partnerships & Technology Solutions, Starcom Mediavest Group

Session Leader: Doug Weaver, Founder & CEO, Upstream Group


B: "The Converged Partnership: How Brand, Agency, Media and Technology Conspire"

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Haren Ghosh, Chief Analytics Officer, Symphony Advanced Media

Mark Miller, CRM Practice Lead, Digitas


Talia Skaletzky Arnold, Associate Director, Digital Strategy, Horizon Media

Joanne Coleman, Director, Media, Crown Imports

Rich Routman, EVP & GM, SEASON


Pauline Malcolm, SVP, Sales, StyleHaul

Dianne Hayashi, Media Director, AKQA


Session Leader: Nancy Galanty, Content Director, iMedia Communications, Inc.


C: "The Smaller/Specialized Agency Role and Value Play"

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Shenan Reed, Chief Media Officer, Morpheus Media

Christine Peterson, US Director of Media, LBi

12:15pm - 1:00pm

Boxed Lunch

Sponsored by:

1:00pm - 2:50pm

 

 

 

A new by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting.

 

Sponsored by:

2:50pm - 6:30pm

Free Time/Recreation

 

Sponsored by:

6:30pm - 7:30pm

Cocktail Reception

 

Sponsored by:

7:30pm - 9:30pm

Dinner

 

Sponsored by:

Tuesday, December 4th

Summit WiFi

 

Sponsored by:

8:00am - 9:00am

Sponsored Presentations & Breakfast (Agencies Only)

8:00am - 9:00am

The Upstream Seller Breakfast at iMedia: "What You Say is NOT What They Hear!"

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Doug Weaver, Founder & CEO, Upstream Group

 

Sponsored by:

9:00am - 9:30am

Networking Break

9:00am - 2:30pm

Interview Booth

9:30am - 9:45am

Welcome Back

Jonathan Adams, SVP, Media, North America, iCrossing; Summit Host

9:45am - 10:15am

Keynote: "Strengthening Agency+Client Partnerships in Turbulent Times"

More

Alan Gellman, SVP, Digital Marketing, Wells Fargo

Brian Monahan, Managing Partner, MAGNAGLOBAL Intelligence

Interviewed by: Brad Berens, Global Chief Content Officer, Digital Marketing Division, dmg :: events

10:15am - 10:45am

Panel Discussion: "Making Big Data Small for the Brand - Partnership in Practice"

More

Paul Pellman, CEO, Adometry

Ming Wu, VP Trading, Accuen

Julian Zilberbrand, SVP, Global Digital Director, Strategic Partnerships & Technology Solutions, Starcom Mediavest Group

Moderator: Penry Price, President, Media6Degrees

10:45am - 11:00am

Brand and Agency Smile Brighter from Partnership Success

More

Will Chapman, VP, Sales, AudienceScience

Kelley Train, Director, Digital Investment, PHD Media

11:00am - 11:15am

Networking Break

11:15am - 11:45am

Spotlights


A: Efficient Premium: Superior Value for Every Brand Dollar Invested

More

Joe Kowan, VP, Business Development, Legolas Media

Joe Congiusti, SVP, Account, Legolas Media

Vik Kathuria, Head of Investment, MediaCom

Sponsored by:


B: The Future-Proofed Agency Model

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Scott Neslund, EVP, Media Services, Centro

Robin Casmirri, VP, Media Director, Integer

Sponsored by:


C: Collaborative Partnerships Create Innovative and Award-Winning Campaigns

More

Jen Schreiber, Sales Director, PointRoll

Josh Searcy, Senior Manager, Display Advertising Products, AutoTrader.com

Sponsored by:

 

11:45am - 12:00pm

Networking Break

12:00pm - 12:30pm

Spotlights (Repeated)

12:30pm - 1:30pm

Lunch

 

Sponsored by:

1:30pm - 2:30pm

Panel Discussion & Town Hall: "The Internet Ad Pioneers"

More

Maggie Boyer Finch, Founder & CEO, King of the Web

Rick Parkhill, Chairman, PopTent

Kate Thorp, Vice Chairman, Global Board of Directors, Mobiles Republic

David Yovanno, President, Mediaplex

Moderator: Cory Treffiletti, SVP, Marketing, BlueKai

2:30pm - 4:50pm

Shipping Desk (Agencies Only)

 

Sponsored by:

2:30pm - 4:50pm

Free Time

4:50pm - 6:40pm

 

A new by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting.

 

Sponsored by:

 

6:40pm - 7:40pm

Cocktail Reception

 

Sponsored by:

7:40pm - 9:00pm

Dinner & 2nd Annual iMedia Agency Awards

More

Wednesday, December 5th: Departure Day

7:30am - 11:00am

Shipping Desk (Agencies Only)

 

Sponsored by:

Schedule subject to change. Please check back often for updates.

We don't need to see another "Lumascape" slide to acknowledge how complicated our lives have become in digital media.

Take data as an example. It is the common thread that runs through all of our paid, earned and owned digital media exposure. GroupM in the US alone generates 50 billion advertising impressions a month # and that is just the advertising. This exposure results in waves of additional data, which ultimately add terabytes more every day. Data is a blessing and a curse. The data provides gold consumer insights, but the sheer volume of information from diverse sources in countless formats is staggering. Think of it as a navigation system barking commands at you in ten different languages. Simultaneously.

Imprinted somewhere in every agency's DNA is the instinct to manage everything in house. However, if ever a situation screamed for partnerships it is in the realm of digital media where agencies need help managing the multiplication of data.

Join John Montgomery, COO, GroupM Interaction for a discussion on the partnerships that will be critical to agency success in an increasingly complex advertising world.

Learn about The Collective for Good and how you, too, can get involved. The Collective is a non-profit industry organization that was born out of last year's iMedia Agency Summit in Scottsdale when two "half-in-the-bag" agency execs got into a late night discussion about saving the world. The idea they came up with was simple: "Let's bring together buyers and sellers of digital media to raise awareness for a different charitable organization each year." In its inaugural season, The Collective launched an awareness campaign for the Children of Domestic Violence Foundation (CDVF). Learn more about the CDVF campaign and how The Collective for Good made it happen. Most importantly, learn how your technology, agency or media company can make a meaningful impact.

Consumer privacy and protection has long been discussed in the digital advertising world with fear and speculation. We all remember well the dismal fate of the telemarketing business once the "Do Not Call" registry was enacted. Exactly how far away is the interactive media industry from a severe FTC "Do Not Track" law that could dramatically change the landscape of our business? And, how exactly should we be regulating our tracking practices as an industry before Congress does it for us with strident do-not-track legislation that will allow consumers to block marketers from collecting information about their online activities.

Join Alan Chapell, President, Chapell & Associates, in a spirited debate with privacy experts and luminaries Marc Groman, Executive Director, General Counsel, NAI Omar Tawakol, CEO, BlueKai. Chapell will provide insight into the day's current privacy debate, pro and con. Groman and Tawakol will each take opposing stances from consumer advocacy fighting for increased privacy in the name of safety, and the marketers fighting to preserve current tracking behavior in the name of delivering consumers a richer interactive experience with targeted advertising and content. This isn't your typical privacy discussion. Prepare for an impassioned point, counter-point debate, along with the opportunity to share your point of view and privacy best practices.

Media6Degrees President, Penry Price, will take the stage with Ming Wu, VP Trading, Accuen and Paul Pellman, CEO, Adometry to discuss the ways in which agencies, brands and their technology partners collaborate to activate data in order to increase the efficiency and effectiveness of brand marketing across the value chain. During this conversation, a brand will discuss brand specific goals related to their campaign and how they harnessed the right real-time data to succeed.

The panelists will detail how PHD Media partners with AudienceScience on behalf of GlaxoSmithKline to cull insights from audience behavioral data to discover new audiences that the brand would like to reach. PHD Media is relied upon by GSK to deliver the right brand message to the right consumer. GSK is constantly faced with the challenge of reaching the right users online for their multiple brands. Through GSK's partnership with PHD Media and AudienceScience, the global healthcare company has been able to target very specific audience segments to help reach users who are already in-market from the various brands that GSK offers. For example, the partnership has identified tooth sensitivity sufferers to push Sensodyne advertisements by distinguishing users researching aliments and cures for tooth sensitivity. The trio has also utilized 3rd party data to find people purchasing foods that lead to tooth sensitivity and offering overlap reporting against positive survey responders as well as those that click and/or convert to find more lifestyle focused segments that perform well for each brand. The inherent efficiencies that come from the bond created when an agency and a brand utilize a shared data platform have led to greater brand awareness and purchase intent for specific GSK brands: Sensodyne and Aquafresh for the just completed quarter. In today's fast paced advertising world, technology, creative and brands have to all work together to achieve success. AudienceScience/PHD Media/GSK will share with attendees how they have become trusted partners as they continue their relationship into 2013 and beyond.

In their relationships with agencies, every media sales team must balance depth and scale; to answer the agency's need for process efficiency while also bringing forward the ideas and capabilities that make you special. Upstream Group CEO and iMedia Senior Analyst Doug Weaver leads a highly candid, interactive and actionable discussion with leaders from four top agencies. Bring your notebook, as any one of the panel's dozens of insights could make the difference for you and your team as you navigate your agency future. Come early as seating will be limited.

Over the past 15 years, Upstream Group CEO and iMedia Senior Analyst Doug Weaver has personally interviewed hundreds of digital sellers and scores of buyers about what works # and often doesn't work # about their communication with one another. In this highly-interactive seller-focused breakfast workshop, Weaver looks at the common approaches and language we rely on in our emails and presentations and shows how much of it not only fails to achieve seller objectives, but actually works against them. From the "poison pills" we sprinkle over our introductory emails to the stuff we layer onto our PowerPoint slides, both language and timing matter#a lot! Please plan to arrive early as seating may be limited.

Join author, marketer and evangelist Cory Treffiletti, SVP marketing, BlueKai for a collaborative panel discussion focused on his recently released book, "The Internet Ad Pioneers." Eighteen years ago the internet advertising industry was still an infancy concept, managed by a small handful of marketing visionaries. Almost two decades later, with an industry value of over $45 billion, the sector has seen rapid growth and a wealth of success stories.

Treffiletti will lead a discussion with strategic "pioneers" Maggie Boyer Finch, founder & CEO, King of the Web, Rick Parkhill, chairman, PopTent, Kate Thorp, director, US Board, LBi, and David Yovanno, president, Mediaplex. You'll hear their stories, key challenges and the significant impact strategic partnerships and collaboration had in shaping and growing the Internet advertising business.

You'll have an opportunity to do a bit of pioneering too. Each featured pioneer will lead interactive discussion groups asking how we may partner together to move the industry forward today in different strategies and platforms. We'll close with key thoughts and takeaways from the audience about the actions to move the industry forward from where we are today.

The iMedia Agency Awards is the premier industry awards show dedicated exclusively to recognizing the key role of agencies in advancing digital marketing. The 2nd annual iMedia Agency Awards will take place on Tuesday, December 4, and will highlight the most innovative agencies of the year as well as those agencies leading the pack in strategic areas such as creative scalability, social media, video, mobile and more. Don't miss this chance to meet the best and brightest in the business!

To call today's digital media landscape complex is a vast understatement. Our industry is over-crowded with technologies, service providers, publishers and agencies all bringing unique value to marketing partners. However, unique value is difficult to maintain standing on your own in today's advertising world, and partnership has become an integral component to marketing success. Agencies are working with multiple partners to achieve innovative programs in digital platforms for brand clients. But how does one find the right technology partners, and what are the rules of engagement? Do multiple partnerships per marketing initiative enhance or alleviate the complication of execution? How does an agency leverage the strength of a 3-way partnership and pave the way for future success together?

Join Nancy Galanty, content director, iMedia Summits for an under-the-hood look at three case study examples of unique partnerships that developed innovative multi-media marketing programs. You'll hear from a collection of brands, agencies and technology partners including Mark Miller, Digitas, Talia Skaletzky Arnold, Horizon Media and Dianne Hayashi, AKQA. They'll share real life examples and tips for how agencies can support their brands and engage media and technology partners to transport programs to a more competitive, innovative level.

There are many partnership lessons to be learned from today's smaller and specialized agencies. Perhaps no one knows better how to become friends with competition in the agency world than the smaller shops. Their unique ability to collaborate effectively with other agencies is reflected in their ability to work with clients' other vendors#a page all agencies should add to their playbooks.

Join two leaders from two of the industry's most successful small agencies: Shenan Reed, Morpheus Media and Christine Peterson, LBi (recently acquired) for an in-depth look at the business of smaller agencies and lessons to be learned from their successes in partnership. Reed and Peterson will also share their unique points of view on the challenges facing all agencies today including resource management and staffing, all from the distinct vantage point of smaller shops. You'll learn smart tips on how larger agencies can work collaboratively with specialty shops to achieve joint business growth and see case study examples of marketing innovation that will inspire agency to agency partnership.

Marketing Technology platforms give agencies the ability to deliver superior strategy, insights and value from their digital campaigns. Whether your clients are brand advertisers or direct response marketers, they are expecting you to keep them on top of the latest in online, mobile and video advertising. Take 30 minutes to discover the latest innovations leveraging a holistic approach to programmatic premium pushing the envelope to optimize campaigns on things like real time brand sentiment, video completion rates and even lift in offline sales. Vik Kathuria, head of investment at MediaCom Interaction, will showcase strategies and learnings that left click through metrics behind leveraging audience discovery and full funnel management tools, balancing between spot (RTB) and upfront buying to drive superior results for his clients. Join us to explore how you can leverage programmatic premium in your current media mix.

Digital media is tough $#!%. It is highly fragmented across thousands of channels and vendors, making the media buying and planning process time-consuming, expensive and unendingly complex. Agencies are often forced to pile the mind-numbing work on swelling ranks of junior staff, all whom are handcuffed to outdated tools like Excel, Word and Outlook.

Scott Neslund, 20-year veteran in the digital advertising field and EVP, media services at Centro, will share a future-forward approach: Media Logistics. Learn how a Media Logistics platform combines managed services and cloud applications to simplify media planning and buying, campaign operations and billing reconciliation functions allowing agencies to be more profitable and scalable.

Also hear from Robin Casmirri, VP media director at Integer, for agency perspective on how Media Logistics helped deliver a successful digital campaign that increased both sales lift and brand awareness by almost 25% - helping Integer retain and grow the client business.

Join Neslund, Casmirri and Centro to understand how to meet tomorrow's challenges by future-proofing your agency today.

In this session, you will learn how AutoTrader.com and PointRoll collaborate to bring an award-winning premium advertising sponsorship to life on AutoTrader.com.

Josh Searcy, senior manager, display advertising products at AutoTrader.com and Jen Schreiber, sales director at PointRoll and will discuss the process, strategy and results of the Overdrive ad campaigns, which utilize high-impact creative and some of the newest features available in digital advertising today. The Chevrolet Sonic Overdrive campaign won three awards at the Horizon Interactive Awards this past summer and there has been continued success with a number of other Overdrive campaigns including Jeep and Volkswagen. Listen to them share their story about how this unique partnership brought AutoTrader.com's vision to fruition.

It is a universal truth that a big brand advertiser in possession of a good advertising budget must be in want of an agency. But the core strategic partnership between the brand and the agency is evolving rapidly in these changing times.

The changes prompt questions, like "what will 'Agency of Record' even mean in 2013 and beyond?" "What are the economic forces driving the client/agency relationship?" And, "in a world of infinite data points about media and consumer behavior, who owns what information and why?"

In this morning's keynote presentation, iMedia's chief content officer Brad Berens will interview Wells Fargo SVP, digital marketing Alan Gellman and MAGNAGLOBAL (part of Interpublic) managing partner Brian Monahan about their long collaboration, the challenges brands and agencies face together, and the forces that can drive them into conflict.

How do one of the nation's biggest banks and a big holding company agency partner together to grow each of their businesses? Join us for a provocative conversation.

iMedia Connection People Connection

5 Reasons You Can't Miss This

  • Do Business: Create long term relationships with top buyers and sellers.
  • Build Your Knowledge: The brightest minds share what's next in digital.
  • Invite Only: Attendance is limited to senior Agency, Publisher and Technology leaders.
  • Collaborative Environment: Informal networking; no hard sales pitches.
  • No Distractions. Always held at luxury resorts; attendees don't compete with the office or city life.