The Moments of Truth

The spread of Consumer technologies has forced marketers to identify consumers' critical "moments of truth," across a seemingly infinite array of devices. Smartphones now serve as a bridge between ecommerce and traditional retail, but through a "pull," much more than a "push" device. This makes transparency as important as multi-channel execution, targeting, social responsibility, search, and big data. The relationships between brand marketers and their consumers are all now dialectic and require brands to embrace their technology partners in ways they used to embrace their agencies.

This iMedia Summit will shed light on the issues, strategies, partners and case studies affecting change at the "moments of truth." This February, join senior brand marketers for three days to collaborate, network, share successes in...

• Understanding consumer behavior across "moments of truth" including a CES Round-Up
• Harnessing and leveraging big data for maximum returns
• Embracing Shopper Marketing 3.0: Touch points, technologies, targeting and tools
• Forming Omni-channel digital marketing strategies and resource planning
• Vetting the right technology & measurement partners

		Plus, qualified senior marketers shouldn't miss the "Marketers-Only Meeting" on February 3, a candid, town hall working session with other senior brand marketers that gets to the root of issues and provide a platform for ongoing peer-to-peer networking. (Space is limited.)

Julie Bernard, Group VP, Customer Strategy and Intelligence, Macy's to Keynote Day 1

Julie Bernard leads Macy's overall Customer Strategy and Analytics initiative, driving game-changing efforts to extend the value to the customer database well beyond traditional marketing use cases. She directs the development and continuous refinement of customer segments, insights, and associated marketing, merchandising, loyalty and service strategies. In this work, she partners with cross-functional executives throughout the corporation to empower Macy's to be more consumer and customer-centric, augmenting existing decision-making practices with actionable customer insights and customer data-informed recommendations.

Director, Interactive Marketing, General Mills, to Keynote Day 2

Jim Cuene is the Director of Interactive Marketing at General Mills, where he leads the digital marketing Center of Excellence. The team provides thought leadership and support for brand digital marketing efforts and has strategic and executional responsibility for centralized, scale consumer digital marketing programs, social media, e-commerce and mobile marketing. The team is responsible for the digital presence - sites, email programs, social media - for some of the company's signature brands, including Pillsbury.com and BettyCrocker.com. The team also manages the consumer relationship marketing programs, including database management, email programs and consumer membership progr

If You're a Marketer...

Please be our guest and Request Your Invitation. Space is limited so act now. This summit is FREE to qualified marketers* and offers:

• 3 full days of peer-to-peer exchange (including full-day marketers-only meeting)
• Informative, insightful sessions & keynotes on the most timely and critical issues
• Roundtable discussions
• Participant materials
• Meals and networking functions
• 4-night stay at the Ritz Carlton Amelia Island

If You're a Publisher or Service Provider...

For a limited number of publishers/service providers, the iMedia Brand Summit offers an exclusive and intimate opportunity to have meaningful interaction with marketers to help them address their digital marketing challenges and strategies. iMedia regulates the number of "seller" passes sold to ensure a rich buyer-to-seller ratio. Besides the opportunity to collaborate with marketers in content sessions, plenty of networking is possible at numerous meal and reception functions. iMedia Summits also include our unique One:One Networking Program!