iMedia Summit

iMedia Video Summit, March 2013 - Overview

TV Everywhere: The New Video Era

From silver screen to third screen, New Front to Upfront, thoughtful planning and the right partners are imperative to video success on any channel. Join iMedia's Video Summit where marketing, media and creative elite within the $68 billion video marketplace come together for 2.5 days to explore this vast and ever-growing industry along with choice media and tech companies. This iMedia Summit will focus on group discussion, strategy and collaboration - all with white-glove service, invaluable, time-saving networking events and five-star luxury that only iMedia delivers.

Programming and breakout sessions will include:

  • Convergence of TV and Video - what it means for buying models
  • Preparing for Upfronts: new rules of engagement
  • Sneak peek into 2013 New Fronts
  • Planning, buying and producing for multiple screens
  • Measurement: relevance, consistency, reach and frequency of metrics
  • Exploring the fluid relationship between traditional and new video channels
  • Social TV: tactics, strategies and tools to enhance engagement
  • CES Showcase

Jack Myers to Host iMedia Video Summit

Jack Myers

For more than 25-years, Myers Publishing founder and CEO Jack Myers has been a media industry thought leader and acknowledged visionary. Myers established his leadership reputation in the early 1980s at CBS Television, where as Director of Marketing and Business Development he successfully built the television industry's first multi-platform integrated marketing initiative and unsuccessfully advocated that CBS invest aggressively in the infant cable television industry. Subsequently, over a twenty-year consulting career, Jack served as strategic advisor to virtually every cable and broadcast network and major media company, several major regional and national marketers, many ad agencies, interactive media developers and a cross-section of television producers and studios.

Day 1 - Marcien Jenckes, SVP and GM, Video Services, Comcast

Marcien Jenckes

Marcien Jenckes serves as SVP & GM, video services for Comcast. In this role, he is responsible for all aspects of Comcast's video business, which serves Xfinity TV customers. Under his leadership, the best viewing experience and entertainment choices have become available anytime, anywhere on Xfinity Streampix; across Xfinity On Demand, XFINITY.com/TV and Xfinity TV on the Xbox 360; and through Xfinity TV and Player apps. Jenckes leads the team rolling out the X1 Platform, a cloud-enabled platform unlike any other service that will transform the TV into an entirely new integrated entertainment experience.

Day 2 - Seth Haberman, CEO, Visible World

Seth Haberman

Seth Haberman founded Visible World in 2000 with the goal of transforming advertising production and delivery to achieve greater relevance and effectiveness. With a track record of success marked by milestones including an Emmy Award and his work with today's largest companies and advertising executives, Haberman has far exceeded that goal. Under his vision and leadership, Visible World has emerged as a technology leader in the field of advanced video advertising, by enabling new levels of automation and efficiency in the identification of audiences and customization, trafficking and delivery of video ads.

iMedia Video Summit Advisory Board

A group of industry leaders is working with the iMedia programming team to ensure the summit tackles the most critical challenges and highest value opportunities for brand marketers and agency executives. Below is the most current list of 2013 Board members:

Sav Banerjee
Executive Strategic Director
Rokkan
Michael Bologna
Head of Emerging Communications
Group M
Michele Edelman
VP, Direct To Consumer Marketing
Warner Bros. Digital Distribution
Adam Gerber
SVP Sales and Marketing
ABC Networks
Paul Kontonis
Advisor
Outrigger Media
Ginny McCormick
Director of Digital Marketing
Hasbro
Scot McLernon
CRO
Yume
Jyoti Menon
VP, Digital Director
MediaVest
Mark Naples
Partner
WIT Strategy
Jennifer Prince
Head of Industry, Media & Entertainment
Google
Randy Shaffer
West Region Sales Manager, xBox Live
Microsoft XBox
Stacey Shepatin
SVP, National Broadcast Director
Hill Holiday
David Tochterman
Head of Digital Media
Innovative Artists
AJ Vernet
President
Republic Project
CJ Yu
VP, Branded Entertainment & Integration
Carat

If You're a Marketer...

Please be our guest and Request Your Invitation. Space is limited so act now. This summit is FREE to qualified marketers* and offers:

  • 3 full days of peer-to-peer exchange (including full-day marketers-only meeting)
  • Informative, insightful sessions & keynotes on the most timely and critical issues
  • Roundtable discussions
  • Participant materials
  • Meals and networking functions
  • 4-night stay at the Terranea Resort and Spa

If You're a Publisher or Service Provider...

For a limited number of publishers/service providers, the iMedia Video Summit offers an exclusive and intimate opportunity to have meaningful interaction with marketers to help them address their digital marketing challenges and strategies. iMedia regulates the number of "seller" passes sold to ensure a rich buyer-to-seller ratio. Besides the opportunity to collaborate with marketers in content sessions, plenty of networking is possible at numerous meal and reception functions. iMedia Summits also include our unique One:One Networking Program!

Potential Sponsors...

Sponsorships are still available for this summit but won't last. Contact Jason Haffar, Sr. Director, Sales, for more information

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