iMedia Brand Summit September, 2013 - Overview
Brands as Content Creators
Consumers are confronted daily with thousands of brand names and stories in an endless sea of media fragmentation, social platforms and consumer technology. This iMedia Summit is about crafting your brand story in a way that connects and resonates on many levels to stand out above the rest. Advances in digital media and creative scalability have afforded brands the opportunity and necessity to create more meaningful brand experiences through multi-screen storytelling. This flagship iMedia Brand Summit will help marketers create bold and innovative campaigns featuring traditional media channels and digital components working in concert to deliver homogeneous and immersive experiences.
- Modern branding showcase: case studies from iconic brands
- Partner management: getting the most out of your agencies and service providers
- Content distribution: Understanding and leveraging the traditional and new delivery channels
- Social media re-imagined: snacking, pinning, recording and friending
- Best practices: social marketing and the role of enterprise vs. campaign tactics
- Measurement: quantifying relevancy, consistency, quality and reach
Bill Pearce to Host iMedia Brand Summit
William "Bill" Pearce is on the marketing faculty of the Haas School of Business at the University of California where he teaches MBA students on the topics of brand management, marketing and innovation. Pearce was previously CMO for Del Monte Foods, driving a three times increase in market capitalization by reinvigorating the topline with a marketing renaissance leading to Del Monte's acquisition by KKR in the largest LBO in 2011. His past accomplishments include working as Taco Bell's CMO, VP of marketing for Campbell's Soup and marketing director with Procter & Gamble, responsible for the snacks division of North America. Pearce is on the board of directors of Rich Relevance and Ooma and also on the advisory boards of Technorati Media, Virtual Fan Network and several other firms in the area of digital marketing.
Day 1 Keynote:
David Shing, Digital Prophet, AOL
David Shing is AOL's digital prophet. Shing spends most of his time watching the future take shape across the vast online landscape. The rest he spends talking to people about where things are headed and how we can get the most out of it. Shing has spent most of his adult life in the digital world working for both large and small creative companies. He served as AOL's European head of media and marketing before taking on his current mantle. Engaging, witty, and refreshingly candid, Shing provides both historical perspective and current context as he lays out his vision of the brave, new world of marketing to come - one he believes will belong to those willing to embrace change and take risks now, and one that he dearly hopes will suck a great deal less. The opportunities are incredible. The rewards are real. And Shing's here to show you the way. That, after all, is what prophets do.
Day 2 Keynotes:
Kristen Comings, VP, Integrated Marketing Communications, L'Oreal Paris
Kristen Comings serves as vice president of integrated marketing communications for L'Oréal Paris USA since December 2010. She oversees integrated marketing efforts for the brand's four beauty categories - cosmetics, skincare, hair color and hair care. She manages media investments, content strategy and execution, digital platforms and consumer engagements through events and promotions. Her career achievements include the launch of Women of Worth in 2005, a philanthropic initiative recognizing women giving back to their communities.
Pat Connolly, VP, Marketing Solutions, Conde Nast
As VP of marketing solutions for Condé Nast Media Group, Pat Connolly oversees the creative, account planning, and activation groups charged with conceptualizing and executing client marketing programs by leveraging the extensive resources of the Condé Nast brand portfolio. Before taking on this role, Connolly helped launch Condé Nast Ideactive, a brand content group that is now part of the broader Condé Nast marketing solutions portfolio. As a result of his experience in content and brand publishing, Connolly recently served as a 2013 Cannes Lions judge for the branded content and entertainment category.
September Brand Summit Advisory Board
Executive Director, Digital Marketing
VP of Brands, Frito-Lay Growth Ventures
Senior Manager Global Digital Marketing
The Hershey Company
Digital Marketing Manager
Digital Innovation & Content Strategy
American Express OPEN
Director of Marketing
Bath & Body Works
Director, Digital Marketing
Director Global Industry Development
Google / YouTube
Director, Business & Creative Development
Director, Online Marketing
Founder & CEO
Senior brand marketers shouldn't miss the pre-summit Marketer-Only Meeting, a candid and intimate town hall working session that gets to the root of major challenges and provides a platform for ongoing peer--to-peer networking. Hosted by Chris Cox, Senior Manager Global Digital Marketing, The Hershey Company and kicking off with a VIP dinner and reception Saturday, September 7, this action-packed day will leave you inspired, energized and ready to tackle the iMedia Brand Summit!
If You're a Marketer...
Please be our guest and Request Your Invitation. Space is limited so act now. This summit is FREE to qualified marketers* and offers:
- 3 full days of peer-to-peer exchange (including full-day marketers-only meeting)
- Informative, insightful sessions & keynotes on the most timely and critical issues
- Roundtable discussions
- Participant materials
- Meals and networking functions
- 4-night stay at the Loews Coronado Bay Resort & Spa
If You're a Publisher or Service Provider...
For a limited number of publishers/service providers, the iMedia Brand Summit offers an exclusive and intimate opportunity to have meaningful interaction with marketers to help them address their digital marketing challenges and strategies. iMedia regulates the number of "seller" passes sold to ensure a rich buyer-to-seller ratio. Besides the opportunity to collaborate with marketers in content sessions, plenty of networking is possible at numerous meal and reception functions. iMedia Summits also include our unique One:One Networking Program!
Sponsorships are still available for this summit but won't last. Contact Jason Haffar, Sr. Director, Sales, for more information
5 Reasons You Can't Miss This Event
- Do Business: Create long term relationships with top buyers and sellers.
- Build Your Knowledge: The brightest minds share what's next in digital.
- Invite Only: Attendance is limited to senior Agency, Publisher and Brand leaders.
- Collaborative Environment: Informal networking; no hard sales pitches.
- No distractions: Always held at luxury resorts; attendees don't compete with the office or city life.