iMedia Summit

iMedia Breakthrough Summit, October 2013 - Overview

View coverage of the iMedia Breakthrough Summit

The Next Wave of Digital Marketing

Get an exclusive future-forward look at the media and digital technologies driving today's most innovative marketing efforts, and come away with crucial ways to stay on top of your competitors - and consumers' minds. This iMedia Breakthrough Summit features a one-day pre-summit mobile deep dive and caters to senior brand marketers, agency leaders, chief innovators and media execs seeking innovative partners and ideas in their quest to drive the industry forward. Rich networking and programming is dedicated to creating an elite, collaborative environment, addressing disruptive technology and ongoing barriers, discovering innovation and identifying partners at the helm of digital media and marketing.

This 2.5-day summit will cater to solution providers and senior marketing executives investing in and driving mobile marketing strategies. Rich networking and programming will feature:

  • The latest innovative campaigns and disruptive technologies.
  • Insights from innovative brands.
  • Inspirational and practical marketing applications.
  • Mobile advertising and marketing: best practices and new media models.
  • Privacy, policy and platforms surrounding mobile.

Special Event Features include:

  • iMedia Next Wave Innovation Challenge & Showcase (including an awards dinner).
  • Mobile Bootcamp: deep dive into mobile.
  • Round-Table & Town Hall Discussions.

Summit Host & Day 1 Keynote: Adam Broitman, VP Global Digital Marketing, MasterCard

Adam Broitman

Recognized by iMedia's top 25 Internet Marketing Leaders and Innovators, Broitman is known for devising effective creative strategies that live at the cross section of technology and marketing. As VP and senior business leader of MasterCard's Global Digital Marketing team, Broitman is tasked with overseeing social, mobile, local and other digital channels across MasterCard's various regions around the world. Broitman graduated cum laude from Queens College with a B.A. in English Literature and holds an M.A. in Media Studies and Management from The New School University in New York City.

Day 2 Keynote: Rishi Desai, Medical Fellow, The Khan Academy

Rishi Desai

As the medical fellow at the Khan Academy, Rishi Desai brings his expertise in pediatric infectious diseases and public health to the Khan Academy's 3.7 million unique users per month. In this talk, Desai offers a recap of the Khan Academy's founding; a behind-the-scenes peek at how it works; a discussion of why it's different; a look at education in a larger context; and then, of course, his own involvement there. The Khan Academy is rethinking the way we learn, and the way we teach. Desai shows us the extreme, game-changing benefits of self-pacing programs, open access, and being a part of a global classroom. He shares inspiring stories of Khan Academy students, and offers us a look into the future (and the betterment) of public education - and what our world might look like with widespread, world-class access to medical and health information.

Mobile Bootcamp Host: Gene Keenan, Special Mobile Consultant, Four Seasons Hotels

Gene Keenan

Often described as the Pope of Mobile by colleagues, Gene Keenan has been guiding the mobile space for the last 12 years. Keenan is special mobile consultant to Four Seasons Hotels, founder of the Collective Factory (a mobile consultancy), and chief strategy officer for ResponsiveAds. Previously, he was the North American visionary and lead of the Isobar Mobile Group. In his time with the company he launched hundreds of mobile initiatives and introduced the industry to a number of mobile firsts. Keenan has been recognized globally as one of the Top Ten Thinkers in the mobile space by mobiThinking magazine, and has been instrumental in crafting best practices during his time on the board of the Mobile Marketing Association. In addition, he has testified before telecommunications firms and regulatory bodies about mobile advertising privacy issues. Keenan has spoken globally at hundreds of conferences about mobile.

Mobile Bootcamp Keynote: Ed Kaczmarek, Director of Innovation & Emerging Technology, Mondelez International

Ed Kaczmarek

Ed Kaczmarek is director of innovation & emerging technology at Mondelez International (formerly Kraft Foods Inc.) where he leads innovation through a multitude of partnerships and exploration with startups in both mobile and digital. He is currently championing the Mobile Futures incubator program. While at Kraft Foods, he led the development of its award-winning iPhone application, the iFood Assistant-enabling the food marketer to deepen consumer relationships and implement new revenue streams. iFood Assistant won an Edison Award for Innovation in 2010. Kaczmarek has more than 26 years of integrated marketing communications experience spanning branding, new product development, advertising, CRM and strategy. He has driven innovation both digitally and in traditional arenas during his tenure at Cadbury/Dr Pepper, VNU, DoubleClick and Draft Worldwide.

October Breakthrough Summit Advisory Board

Amy Bartle
Director, Media & Digital Marketing
La Quinta Hotels
Adam Broitman
VP Global Digital Marketing
Doug Chavez
SVP of Emerging Media
Darren Herman
Chief Digital Media Officer
The Media Kitchen (kbs+) & President, kbs+ Ventures
Sheryl Hudson
XBOX Media
Microsoft Corporation
Alex Jacobs
VP & Director of Social Marketing
Dave Knox
Rockfish Interactive
Jeff Minsky
Director, Emerging Media
OMD, Ignition Factory
Gayle Meyers
DMR Partners
Amanda Norvell
Director, Emerging Marketing
Golf Channel
Lorraine Taylor
CRM Digital Manager
Mead Johnson

Steven Tedjamulia
Predictive Science

Cary Tilds
Chief Innovation Officer
Mark Naples
WIT Strategies

Mobile Bootcamp

iMedia's Mobile Bootcamp is an intense 5 hour deep dive designed to empower marketers with the information they need to successfully incorporate mobile tactics into their overall marketing strategy. In this bootcamp, marketers will be divided into teams where they'll be asked to flex their marketing muscles to solve real-life mobile marketing challenges. We'll hit the ground running with an overview of mobile commerce, creative mobile strategies, marketing across devices, and measurement & analytics. You'll hear case studies on brands that successfully whipped their mobile strategy into shape, and you'll gain insights into how you can do it too.

If You're a Marketer...

Please be our guest and Request Your Invitation. Space is limited so act now. This summit is FREE to qualified brand and agency marketers* and offers:

  • 3 full days of peer-to-peer exchange (including full-day marketers-only meeting)
  • Informative, insightful sessions & keynotes on the most timely and critical issues
  • Roundtable discussions
  • Participant materials
  • Meals and networking functions
  • 4-night stay at the Hyatt Regency Lost Pines Resort & Spa

If You're a Publisher or Service Provider...

For a limited number of publishers/service providers, the iMedia Breakthrough Summit offers an exclusive and intimate opportunity to have meaningful interaction with marketers to help them address their digital marketing challenges and strategies. iMedia regulates the number of "seller" passes sold to ensure a rich buyer-to-seller ratio. Besides the opportunity to collaborate with marketers in content sessions, plenty of networking is possible at numerous meal and reception functions. iMedia Summits also include our unique One:One Networking Program!

Potential Sponsors...

Sponsorships are still available for this summit but won't last. Contact Jason Haffar, Sr. Director, Sales, for more information

iMedia Connection People Connection

5 Reasons You Can't Miss This Event

  • Do Business: Create long term relationships with top buyers and sellers.
  • Build Your Knowledge: The brightest minds share what's next in digital.
  • Invite Only: Attendance is limited to senior Agency, Publisher and Brand leaders.
  • Collaborative Environment: Informal networking; no hard sales pitches.
  • No distractions: Always held at luxury resorts; attendees don't compete with the office or city life.