iMedia Agency Summit December 2013 - Overview
Media Re-Defined - What Clients Want
Today's top agencies earned that distinction by asking themselves, "How can we best serve our clients?" But with decades of insight, media modeling and AOR client relationships now being questioned, how are conscientious brand marketers evaluating their agencies and what techniques do they use to improve their relationships? To muddy the waters, new players on the client side beyond the CMO include eCommerce, CIO, and new C-level positions. How are leading agencies meeting demanding service challenges while setting realistic expectations?
This December, iMedia is dedicated to the needs of the C-Level brand marketer, catering to the client's unique business needs and infrastructure dynamics driving agency relationships. This iMedia Summit will discuss:
- Cutting the cord but not the content
- Cross-platform media measurement and attribution
- Agency re-imagined: culture, talent and technology driving media innovation
- Agency spotlight: client case studies and insights redefining client partnerships
- Media disruptors and how agencies large and small adapt
- Evolution of the media agency and addressing new competition
Qualified agency executives will be invited to join "The Aspen Group" - a private, peer-to-peer town hall designed by agency leaders for agency leaders dedicated to industry progression. It's a 'no BS' forum that's not only a one-of-a-kind networking experience, but provides unprecedented access to industry leaders.
Special Event Features include:
- iMedia Agency Awards
- The Aspen Group
- Breakout Master Tracks
Sarah Fay, Chairman, Board of Governors, dmg events as Summit Host
Sarah Fay is a veteran of the media services industry: in her more than two decades of experience, she has developed and implemented groundbreaking new models for advertising and media. Over the course of her career, Fay has become a well-known voice in the advertising industry on the topics of digital marketing and media integration. She helped to build one of the most recognized digital companies in the world through a combination of acquisitions, new business wins, and organic growth. Until May of 2009, Fay was CEO of Aegis Media North America. She was also responsible for launching and growing a significant part of that business during her eleven year tenure at that company, and has worked with major brand advertisers such as P&G, RadioShack, Pfizer, Wachovia, EA, Marriott, Philips and adidas / Reebok. As President of Carat Interactive and then President of Isobar, Fay orchestrated the successful acquisitions and merging of several companies including Lot21, Vizium, Freestyle Interactive, Molecular, iProspect, Ammo, and Bluestreak. Fay was also responsible for launching Isobar Mobile, a highly regarded mobile marketing entity.
Day 1 Keynote:
Rishad Tobaccowala, Chairman, DigitasLBi & Razorfish
Rishad Tobaccowala is chair of DigitasLBi and Razorfish. In this role, Tobaccowala provides strategic guidance and other counsel to the leadership of DigitasLBi and Razorfish, while also working closely with VivaKi CEO Frank Voris to activate technology and build digital products and partnerships for Publicis Groupe through cross-agency collaboration. Tobaccowala continues to remain close to incubation and innovation efforts within VivaKi, including identifying and sourcing tech companies and start-ups that will determine the next generation of solutions for Publicis Groupe. Over his 31-year career Tobaccowala has worked across almost every area of marketing including brand advertising, media, database, direct and interactive marketing.
Day 2 Keynote:
Babs Rangaiah, VP Global Media Innovation & Ventures, Unilever
Babs Rangaiah is the VP of global media innovation and ventures for Unilever and is based in their US office in Englewood Cliffs, NJ. In this capacity he is responsible for leading Unilever's Global Digital vision & strategy and works closely with the Unilever Ventures team to seek out new media opportunities to help them achieve their vision. Rangaiah was born just outside Bangalore, India, has lived in London, UK for the last 5 years and currently resides in Westchester, NY with his wife & three children.
iMedia Agency Summit Advisory Board
A group of industry leaders is working with the iMedia programming team to ensure the summit tackles the most critical challenges and highest value opportunities for brand leaders. Below is the most current list of 2013 Board members:
VP, Network Director
Partner, Social Engineer
Director, Marketing Research
CEO / General Partner
Group Media Director
Director, Performance Display
Blue Skies Media
Broad Street Interactive
Founder & CEO
Founder & CEO, Upstream Group / iMedia Senior Analyst
EVP Activation Standards, Insights, &Technology
2013 iMedia Agency Awards
The 2013 iMedia Agency Awards voting is open! Vote your favorite agencies today, and take note of these important dates:
- Nominations closed on September 6
- Voting closed on November 15
- Winners will be announced the evening of December 10th at an academy-worthy awards dinner at the iMedia Agency Summit in Scottsdale, AZ.
The iMedia Agency Awards recognize each year's most innovative agencies and campaigns, with special attention paid to agencies that lead the field in strategic areas such as social media, video, mobile, and more. The nominations and voting are done by the iMedia community in a "by marketers, for marketers" style.
Past winners include 360i (2012 Agency of the year), AKQA (2012 Best Agency for Mobile), Digitas (2012 Best Agency for Video), Questus (2012 Small Agency of the Year), and Starcom, 72andSunny, and Razorfish with Samsung's "The next big thing is already here" (2012 Campaign of the year).
If You're an Agency Executive...
Please be our guest and Request Your Invitation. Space is limited so act now. This summit is FREE to qualified agency executives* and offers:
- 3 full days of peer-to-peer exchange (including full-day marketer-only meeting)
- Informative, insightful sessions & keynotes on the most timely and critical issues
- Roundtable discussions
- Participant materials
- Meals and networking functions
- 4-night stay at the Hyatt Regency Scottsdale Resort and Spa at Gainey Ranch, Scottsdale, AZ
If You're a Publisher or Service Provider...
For a limited number of publishers/service providers, the iMedia Agency Summit offers an exclusive and intimate opportunity to have meaningful interaction with agency executives to help them address their digital marketing challenges and strategies. iMedia regulates the number of "seller" passes sold to ensure a rich buyer-to-seller ratio. Besides the opportunity to collaborate with marketers in content sessions, plenty of networking is possible at numerous meal and reception functions. iMedia Summits also include our unique one:one Networking Program!
Sponsorships are still available for this summit but won't last. Contact Jason Haffar, Sr. Director, Sales, for more information
5 Reasons You Can't Miss This
- Do Business: Create long term relationships with top buyers and sellers.
- Build Your Knowledge: The brightest minds share what's next in digital.
- Invite Only: Attendance is limited to senior Agency, Publisher and Technology leaders.
- Collaborative Environment: Informal networking; no hard sales pitches.
- No Distractions. Always held at luxury resorts; attendees don't compete with the office or city life.