iMedia Summit

iMedia Agency Summit December 2013 - Agenda

2013 iMedia Agency Summit Schedule

 

Saturday, December 7th: Arrival Day

6:30pm - 7:30pm

Reception (Agency Executives Only)

7:30pm - 9:30pm

Dinner (Agency Executives Only)

Sunday, December 8th: Arrival Day

8:30am - 9:30am

Breakfast (Agency Executives Only)

9:30am - 12:00pm

Aspen Group Meeting

12:00pm - 1:00pm

Lunch (Agency Executives Only)

1:00pm - 3:00pm

Aspen Group Meeting

3:00pm - 8:00pm

Registration Desk Opens

5:45pm - 7:00pm

Sponsored Presentations (Agency Executives Only)

7:00pm - 9:00pm

Welcome Reception & Dinner

Sponsored by:

Monday, December 9th: Opening Day

8:00am - 9:00am

Sponsored Presentations & Breakfast (Agency Executives Only)

8:00am - 9:00am

The Upstream Seller Breakfast @ iMedia: "The Hidden Truths of Digital Selling"

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Peter Naylor, IAB Publisher-in-Residence & Former Sales Leader for Brands like NBCU, iVillage, & Wired Digital

Doug Weaver, Founder & CEO, Upstream Group / iMedia Senior Analyst

Sponsored by:

9:00am - 9:30am

Networking Break

9:30am - 9:45am

Opening Remarks by Summit Host

Sarah Fay, Chairman, Board of Governors, dmg events

9:45am - 10:15am

Keynote: "Future. Innovation. Change. Re-Invention."

More

Rishad Tobaccowala, Chairman, DigitasLBi & Razorfish and Chief Strategy & Innovation Officer at VivaKi

10:15am - 11:00am

Blurring Lines: "Demystifying Roles & Workflow"

More

Carol Kruse, Global CMO, Tough Mudder LLC

Jorge Ruiz, Agency Measurement Lead, Facebook

Cecelia Wogan-Silva, Director, Creative Agency Development, Google

Scott Symonds, Managing Director, Media, AKQA

Moderator: Jason Heller, CEO, Agiliti, Inc.

11:00am - 11:15am

Networking Break

11:15am - 12:15pm

Master Tracks



A: "Evolving View from the Top: CEO Perspective"

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Jen Brady, CEO & Founder, Fred & Associates

John Montgomery, COO, GroupM Interaction

Alan Osetek, Global President, Resolution Media, an Omnicom Media Group Company

Moderator: John Durham, CEO, Managing General Partner, Catalyst S+F


B: "Defining the Agency, Data, & Privacy Relationship"

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Alan Chapell, President, Chapell & Associates

Amy King, VP, Product Marketing, Evidon

Derek Vest, SVP, Financial Advisor Marketing, Wells Fargo Advisors

Moderator: Kevin Ryan, CEO, Motivity Marketing, Inc.


C: "The Innovator's Talent Dilemma"

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Gemma Craven, Executive Director, Head of Social Customer Engagement, OgilvyOne Worldwide

Trevor Guthrie, Co-Founder, Giant Spoon

Erin Matts, CMO, Annalect Group

Moderator: Mark Silva, Founder & CEO, KITE

12:15pm - 1:00pm

Lunch (Boxed)

Sponsored by:

1:00pm - 2:50pm

More

A by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meetings.

 

Sponsored by:

2:50pm - 6:30pm

Extended Networking Break

6:30pm - 7:30pm

Cocktail Reception

Sponsored by:

7:30pm - 9:30pm

Dinner

Sponsored by:

9:30pm - 11:00pm

After Dinner Reception

 

Sponsored by:

 

Tuesday, December 10th

8:00am - 9:00am

Sponsored Presentations & Breakfast (Agency Executives Only)

8:00am - 9:00am

Seller Breakfast: Case Study: "How to Use Real-Time Brand Lift Metrics to Stand Out From the Crowd & Increase Brand Advertising Sales"

More

Matt Bruce, SVP, Global Client Business Partner, Agencies, Nielsen

Tony Winders, SVP Marketing, GumGum

Sponsored by:

9:00am - 9:30am

Networking Break

9:30am - 9:40am

Welcome Back by Summit Host

Sarah Fay, Chairman, Board of Governors, dmg events

9:40am - 10:10am

Keynote: "Media Re-Framed"

More

Babs Rangaiah, VP Global Media Innovation & Ventures, Unilever

10:10am - 10:20am

Insight Presentation: "Media Re-Defined: TV"

More

Dave Morgan, Founder / CEO, Simulmedia, Inc.

10:20am - 10:40am

Mini-Panel: "Bridging the Gap"

More

Aaron Fetters, Director Insights & Analytics Solutions Center, Kellogg Company

Julian Zilberbrand, EVP Activation Standards, Insights, & Technology, ZenithOptimedia Group

Moderator: Dave Morgan, Founder / CEO, Simulmedia, Inc.

10:40am - 11:00am

Media Re-Defined: "Publishers Speak Out"



"From Big Data to Smart Data"

More


Heidi Browning, SVP, Strategic Solutions, Pandora


Is Mani-Pedi Selling Dead?

More

Jim Nichols, VP Marketing, ValueClick, Inc.

11:00am - 11:15am

Networking Break

11:15am - 11:45am

Spotlights



A: "The Future of Social is Rich: Facebook Engages Consumers Across Mobile Devices with Relevant & Interactive Creative at Scale Driving Results"

More

David Simon, SVP Strategic Development, PointRoll


Sponsored by:



B: "The Seller's Stage: Using the Cloud to Drive Results for Your Agency Clients"

More

Melissa Block, Director of Sales, West, TubeMogul, Inc.

John Hossack, President, Cardinal Path


Sponsored by:



C: "Global Brands, Local Results"

More

Luke Edson, VP National Markets, YP


Sponsored by:



11:45am - 12:00pm

Networking Break

12:00pm - 12:30pm

Spotlights (Repeated)

12:30pm - 1:30pm

Lunch

Sponsored by:

1:30pm - 2:30pm

Marketer's Panel: "Connecting with the Always-On Consumer"

More

Chris Curtin, Global Head of New Platform Marketing Transformation & Chief Digital Officer, Visa

Julie Melton, Media & Integrated Marketing Manager, Henkel

Anne Murray, Senior Director Marketing Communications, Southwest Airlines

Jill Steinberg, Senior Director, Media & Promotions, Ubisoft

Moderator: Jonathan Adams, SVP, Media, North America, iCrossing

2:30pm - 4:50pm

Extended Networking Break

4:50pm - 6:40pm

More

A by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meetings.

 

Sponsored by:

6:40pm - 7:40pm

Cocktail Reception

7:40pm - 9:00pm

iMedia Agency Awards & Dinner

 

Sponsored by:

9:00pm - 11:00pm

After Dinner Reception

Sponsored by:

Wednesday, December 11th: Departure Day

Departure Day

Schedule subject to change. Please check back often for updates.

There are elements of advertising campaigns that agencies have traditionally had control over, and that clients have typically relied on agencies to provide. But the industry continues to shift and lines continue to blur. Roles and relationships between media companies, agencies, and brands are constantly changing. Now, elements of those services are often being provided by the media company or in-house at the client. This panel will explore various workflow structures.

A town hall-style discussion among agency CEOs and the audience, putting big industry questions on the table. How will true changes really be made from the top down, and what is your role in the next evolution of the agency? How can you effect change?

Today's top agencies earned that distinction by asking themselves, "How can we best serve our clients?" and by hiring the top talent for those particular specifications. But in a media redefined world, decades of insight, media modeling, and AOR client relationships are being questioned.

Brand marketers are re-evaluating and increasing their expectations for innovation from their agencies. There are growing talent, retention, and compensation gaps that come with increased expectations, driving the issue to the forefront. How should you be developing your culture and environment to allow for more innovation in leadership, workflow, and product?

This session is a discussion among senior leaders with tips and best practices for:

  • Hiring and finding the right staff
  • Supporting and continued education
  • Fostering an environment of innovation
  • Thoughts on the Millennial generation
  • Blending 30- and five-year tenure within the same roles

What are one:one meetings?

one:one is a unique and invaluable by-appointment networking program connecting influential, qualified media buyers with innovative, forward-thinking solution providers.

one:one provides a fantastic opportunity to pre-schedule meetings with the clients and partners that will take your business to the next level. In order to make the most of the one:one program, we recommend registering for this event early to view the attendee list and secure meetings with the most relevant companies.

What are the realities of TV and digital video advertising today? How much are TV and video really being redefined due to consumption and technology vs. not redefined because most budgets are still controlled by TV advertising sales? Are we as marketers taking the right steps to bridge the gap between TV and video? Will audience-based, closed loop, and programmatic buying help bridge the gaps between the quite separate industry segments?

This panel will discuss how digital is bridging the gap between different media disciplines (TV and digital video advertising, audience targeting, cross-media measurements, closed loop, and more).

In an agency world laser-focused on driving better client results, are we witnessing the end of schwag and relationship selling?

Sellers have long used schwag, dinners, and Thursday afternoon mani-pedi invitations to get on their buyers' radar. But these days, there is more and more evidence that this sort of "relationship selling" is becoming less effective. This session briefly looks at some of that new research, and provides some real-world examples proving it takes a heckuvalot more than a free gel mani to impress today's buyer.

Helping sum up the three-day iMedia Agency Summit, this panel and town hall session with marketers will shine a light on the challenges clients face every day in keeping up with the ever-changing consumer. What agency and partner offerings do clients need most to be successful today -- and in the near future? This session will explore how brands and agencies can work together to create more meaningful and memorable moments with consumers.

Rishad Tobaccowala, Chairman of DigitasLBi and Razorfish, as well as chief strategy and innovation officer of VivaKi, will share his insights and learnings from 32 years in the business of how agencies can remain relevant in these changing times. In his talk, Tobaccowala will discuss key trends in brand building, next-generation storytelling, and a concept called Commerce+. He will talk about the importance of identifying partnerships, how best to leverage start-ups and enterprise partners, and how to rethink organizational structures and go-to market approaches.

As agencies struggle to maintain relevance in a world being redefined by automating intellectual capital, the need for agencies to help guide the relationship clients have with their data -- how they collect it and what they do with it -- has never been greater.

Brands are overwhelmingly choosing to insource their digital audience creation capabilities, yet few have expertise in digital privacy. Agencies drive everything from media relationships to targeting and content strategy, but are often helpless when it comes to advising clients about what they can (or should) do.

The often used, never recommended habit of repurposing a technology vendor's privacy policy isn't going to cut it anymore. Worse, in-house counsel often doesn't have the expertise needed to build an informed and legally sound policy. The rules for brands and technology companies can be foundationally different, and as a result of using repurposed privacy policies meant for other areas, some brands are either being too conservative or operating in complete ignorance of the rules.

This high-level discussion will focus on the role agencies should play and what clients should expect from them.

There are dramatic changes taking place in the media and consumer landscape. And while the industry has evolved from an overreliance on traditional advertising to address these changes, it has mostly just translated the traditional approach to the web with things like banners, buttons, pre-rolls, etc.

Babs Rangaiah, VP global media innovation for Unilever, will share how Unilever has reframed marketing for the digital age with great case studies from some of the most recognized brands in the world, including Dove, Axe, and Ben & Jerry's. He'll also explore the structure and workflow of the media and agency partnerships that enable Unilever's award-winning work.

"Data is the new black." We say it and even believe it. The truth is, "big data" is transforming marketing, relationships, and the media landscape through rich consumer insights, hyper targeting, and driving better campaign ROI in real time. So, how do we go from "big data" to "smart data" to ensure we stay ahead of this transformation?

In this session, Pandora's Heidi Browning will reveal the secret to leveraging data in meaningful ways to better understand consumption trends, deliver seamlessly across platforms, measure engagement and end results for advertisers, and ultimately fuel a better experience for consumers, because we know what's good for the user is good for the advertiser.

From driving foot traffic to stores and dealerships to generating calls to a broker, bank, or home services provider, brands of all sizes seek to drive local results. Now, with the wealth of physical and digital consumer data at our fingertips -- along with the arrival of new ways to analyze and activate it -- marketers can finally achieve local relevance at scale. Come learn how brands in industries as varied as QSR, financial services, and automotive are employing innovative new technologies, targeting techniques, data, and analytics to drive local results that grow the bottom line.

Discover how marketers across verticals can utilize rich media within Facebook to connect with their consumers, increasing brand awareness, CTR, and engagement rates across mobile platforms. Learn how big brands can couple Facebook's unmatchable reach and targeting capabilities with dynamic and interactive creative to measure and understand user engagement within a social environment, going beyond "Likes." Come listen to David Simon, PointRoll's SVP of strategic development, as he guides you through vertical-specific case studies that show how combining Facebook and rich media will increase overall performance and campaign KPIs with a social audience.

Are your uniques not feeling all that unique anymore? Display ads looking like the Rust Belt of the internet? Or maybe you feel like you've got one foot in programmatic and the other in native advertising, but the continents are moving farther apart every day? Peter Naylor, IAB publisher-in-residence and digital sales leader for legendary brands like NBCU, iVillage, and Wired, joins Upstream Group CEO Doug Weaver for a candid and provocative discussion of the truths every digital seller needs to confront and every sales leader needs to manage. If you can handle the truth, these are the guys you want on the wall fighting for the value of your user relationship and sales model. Seating will be limited, so please arrive early.

Successful sales leaders are constantly looking for innovative business models to attract, retain, and service agency and brand clients. In this spotlight session, learn how you can streamline services operations and focus on what really matters: driving results for your clients. You'll hear insights from executives of digital analytics and marketing consultancy Cardinal Path and brand-focused video marketing leader TubeMogul on how they use cloud-based platforms to drive results for such clients as Google, Mercedes-Benz, Chevron, and Lenovo. Speakers will explore the challenges they faced with their previous business platforms, and how a cloud-based Enterprise Resource Planning (ERP) platform has given them an integrated real-time solution that's eliminated IT cost and complexity and supports agility, innovation, and rapid growth. No matter what corner of the digital landscape you serve, wouldn't it be a dream come true if maximizing your client dollars, scaling your business, and doubling year-over-year revenue was your focus - not managing complex billings and revenue recognition?

In today's environment of media fragmentation, digital explosion, and ad avoidance, never has it been more important to prove your property's advertising effectiveness to stand out from the crowd.

Join Nielsen and GumGum as we share findings on what advertisers and agencies are looking for when it comes to their online brand advertising. We'll then share a case study on how GumGum used real-time brand lift metrics to prove the brand effectiveness of their in-image advertising platform and attract and grow brand advertising spend. Attendees will leave with actionable best practices for demonstrating and maximizing their properties' brand advertising effectiveness that they can immediately put to use.

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5 Reasons You Can't Miss This

  • Do Business: Create long term relationships with top buyers and sellers.
  • Build Your Knowledge: The brightest minds share what's next in digital.
  • Invite Only: Attendance is limited to senior Agency, Publisher and Technology leaders.
  • Collaborative Environment: Informal networking; no hard sales pitches.
  • No Distractions. Always held at luxury resorts; attendees don't compete with the office or city life.