iMedia Brand Summit September 2013 - Overview
The exclusive invitation-only event brings together senior marketers and digital media professionals for two days and two nights of learning and networking. The marketers in attendance at the 2012 summit represented over $615m of annual digital spend, up from $470m in 2011. The Summit is a collaborative environment created by the speakers, delegates and program of activities.
This year's Summit takes place at the Cypress Lakes Resort, Hunter Valley. For qualifying senior marketing executives attendance is complimentary as the Summit has been sponsored by a select group of market leading solution providers. Click here to request an invitation.
Brands as Content Creators
Consumers are confronted daily with thousands of brand names and stories in an endless sea of media fragmentation, social platforms and consumer technology. This iMedia Summit is about crafting your brand story in a way that connects and resonates on many levels to stand out above the rest. Advances in digital media and creative scalability have afforded brands the opportunity and necessity to create more meaningful brand experiences through multi-screen storytelling. The iMedia Brand Summit 2013 will help marketers create bold and innovative campaigns featuring traditional media channels and digital components working in concert to deliver homogeneous and immersive experiences.
- Modern branding showcase: case studies from iconic brands
- Partner management: getting the most out of your agencies and service providers
- Content distribution: Understanding and leveraging the traditional and new delivery channels
- Social media re-imagined: snacking, pinning, recording and friending
- Best practices: social marketing and the role of enterprise vs. campaign tactics
- The art of storytelling
- Understanding your audience through targeted data-driven campaigns
Shiv Singh, Global Head of Digital, Visa, is a recognized marketer who helps brands transform with the rise of digital. He has been recognized by Ad Age as a Media Maven and has been featured on the publication's cover. The award winning work done by his teams and him have been recognized by leading industry and consumer publications from Fortune Magazine and Adweek to Forbes and The Harvard Business Review. He is also author of the book, "Social Media Marketing for Dummies" and has written for the Harvard Business Review online, Ad Age magazine, Newsweek and other publications.
Matt Tindale leads LinkedIn’s Marketing Solutions team across Australia and New Zealand. Marketing Solutions work with leading marketers and agencies to build relationships between brands and LinkedIn members. These relationships are built leveraging LinkedIn’s unique ability to target audiences with accuracy, publish content in a relevant context and extend through social sharing. Matt has a long history in the industry with experience across the media, marketing and advertising industries. He started his career on the agency side at Carat Australia and DDB as a strategy director on accounts including St George Bank and McDonalds.
Nicki Kenyon, Global Business Partner at Facebook, is a member of the Global Accounts team and is the global lead for the Samsung business. She is based in Singapore. Nicki has over 20 years experience in brand strategy, marketing and management roles across a range of industries; in global corporations and start-up companies. She has successfully established new businesses and contributed to the growth of existing ones in Australia and across Asia.
Jenny Williams has been in technology driven marketing for over 20 years Working, across Asia, America and Europe she is focused on driving innovation, growth and the evolution of the digital marketing industry holding senior leadership roles within many of the world largest digital agencies including Managing Director of Tribal DDB, MRM and Zentropy Partners. Jenny is actively engaged in defining the Australian digital industry. She has been a director on the national board of the ADMA and participated in the Digital Council for the Communications Council and was named in B&T’s Digital Media Magazine as one of the "40 Biggest Players of the Digital Age” in Australia.
Scott Dinsdale has been a digital technology and media pioneer for over 25 years. A musician and accomplished entrepreneur Scott has also held executive leadership roles at Sony, Bertelsmann AG, the Motion Picture Association & MPAA, and Merrill Lynch. Scott has also been a senior fellow at the Annenberg Center for the Digital Future since 2009 and teaches in the graduate business program at The Australian Film, Television and Radio School, Sydney
Cindy Gallop is a graduate of Somerville College, Oxford, whose background is brandbuilding, marketing and advertising - she started up the US office of ad agency Bartle Bogle Hegarty in New York in 1998 and in 2003 was named Advertising Woman of the Year. She is the founder and CEO of www.IfWeRanTheWorld.com, a marketing platform that turns human and corporate good intentions into collective action, launched in beta at TED 2010, and subsequently written up and taught as a Harvard Business School case study; and of www.makelovenotporn.com, launched at TED 2009.
Amanda King started her career as one of the first data planners in London tying psychographics to demographics for clients such as Sun Alliance. In early 2000 she joined DDB Sydney as head of all non-advertising companies. Her reports included Rapp Collins, Tribal, Mango (PR) and Remedy (Healthcare). During this period each company grew significantly and achieved record profits. In March 2012 started a strategic consultancy. She now helps companies with transformation strategies to improve their relevancy of offering and messaging in this fast paced digital world. Innovation has driven her career.
If You're a Brand Marketer...
Please be our guest and Request Your Invitation. Space is limited so act now. This summit is FREE to Senior marketers and offers:
- 3 days of peer-to-peer exchange (including Brands-Only Lunch on Monday 2nd September, 2013)
- Informative, insightful sessions & keynotes on the most timely and critical issues
- Roundtable discussions
- Participant materials
- Meals and networking functions
- 2-night stay at the Cypress Lakes Resort, Hunter Valley
If You're a Publisher or Service Provider...
For a limited number of publishers/service providers, the iMedia Brand Summit offers an exclusive and intimate opportunity to have meaningful interaction with marketers to help them address their digital marketing challenges and strategies. iMedia regulates the number of "seller" passes sold to ensure a rich buyer-to-seller ratio. Besides the opportunity to collaborate with marketers in content sessions and roundtable discussions, plenty of networking is possible at numerous meal and recreational activity functions. iMedia Summits also include our unique 10-minute Business Connect meetings.
Please contact Christopher Pitt to request a pass.
Sponsorships are still available for this summit but won't last. Contact Christopher Pitt for more information