iMedia Entertainment Summit, September 2013 - Overview
The Preeminent Event For Entertainment Marketers
Since 2005, iMedia has brought together the best and brightest marketing minds to explore the latest developments in the marketing of film, television, gaming and other entertainment properties in the digital realm. This one-day conference provides an in-depth, content-rich opportunity for senior level entertainment marketers and their agency partners to delve into how best to leverage the full spectrum of digital platforms to drive audience response, increase brand value and drive revenue. Join iMedia and a host of visionary entertainment marketers as we explore the following issues:
- Earning consumer attention in an over-saturated, hyper-connected entertainment environment
- Harnessing the power of "social TV" and the evolution of simultaneous media consumption
- Transmedia storytelling and how to prepare for its future impact
- Gamification and film
- Finding your audience and the ultimate media mix
Lori H. Schwartz, Tech Catalyst & Principal, World of Schwartz, to Host iMedia Entertainment Summit
Lori H. Schwartz has spent her career working with top creative and strategic executives of multiple brands, advertising agencies and content companies to ensure understanding of new and evolving technology as well as emerging business models. Focusing on the lifestyle changes brought about by technology, the habits of both individuals and families and the evolving goals of marketers, Lori provides business oriented strategic solutions at the center of this ever changing media landscape.
Keynote: Lucy Hood, President & COO, Academy of Television Arts & Sciences
Lucy Hood is known as an innovator and leader in media and digital content with career highlights that include launching text voting on "American Idol." She was recently appointed president and COO for the Television Academy, charged with expanding the organization's business and digital initiatives, while overseeing its day-to-day operations. Hood works with the professional staff of the Television Academy and its Foundation on corporate sponsorships, membership activities and enrichment, board relations, marketing, financial planning, and many other facets of the organization. She is the liaison to the Executive Committees and the Boards of both the Academy and its Foundation.
Don Buckley, EVP, CMO, Showtime Networks is iMedia's 2013 Visionary Marketer Award Winner
Don Buckley is EVP, Chief Marketing Officer at Showtime Networks, Inc. He supervises all of the company's creative advertising, program marketing, media & promotions and digital media departments. Buckley joined Showtime in 2011 to head up its Digital Media Group as SVP, Digital Services. In this capacity, he managed multi-platform content, broadband, mobile and interactive television (ITV) initiatives, digital platform marketing, production and technical operations. One of the industry's digital pioneers, Buckley worked for more than 20 years at Warner Bros. on projects including the massively successful 'Harry Potter' franchise, founded its interactive marketing department, and was also a co-founder of Warner Bros. Online, currently known as Warner Bros. Advanced Digital Services. Until 2008, Buckley served as Warner Bros.'s SVP, Interactive Marketing and was previously its VP, Theatrical Marketing. He headed the company's New York offices and served as digital liaison to Time Warner and its investment group, Time Warner Investments. More recently, Buckley launched the integrated, interactive marketing company THA.i, with clients that included IMAX, Focus Features, CBS Films, Warner Bros. and Universal Studios, among others. He was a partner at the company, as well as its President.
Entertainment Summit Advisory Board
EVP, Digital Marketing
SVP, Social Engagement
Singley + Mackie
SVP, Worldwide Digital Marketing
Sony Pictures Entertainment
Director of Entertainment
|Lori H. Schwartz|
Tech Catalyst & Principal
World of Schwartz
SVP, International Strategic Digital Marketing
20th Century Fox
SVP, Digital Media
Disney / ABC Television Group
Head of Digital Media
SVP of Interactive Marketing
West Coast Director, Digital
SVP, Branded Entertainment
Don't miss your opportunity to be a part of this exciting summit. Qualified entertainment marketers and agency executives attend as our guests.
As a Guest Attendee You'll Participate In
- High-caliber keynotes and speakers
- Digital marketing technology exhibits
- Great networking breakfast, luncheon and cocktail reception
- The opportunity for peer-to-peer networking at the beautiful Loews Hollywood Hotel and Spa
Sponsorships are still available for this summit! Contact Jason Haffar, Sr. Director, Sales, for more information.
5 Reasons You Can't Miss This
- Do Business: Create long term relationships with top buyers and sellers.
- Build Your Knowledge: The brightest minds share what's next in digital.
- Invite Only: Attendance is limited to senior Agency, Publisher and Technology leaders.
- Collaborative Environment: Informal networking; no hard sales pitches.
- No Distractions. Always held at luxury resorts; attendees don't compete with the office or city life.