iMedia Brand Summit, February 2014 - Overview
Marketing to the New Consumer
Keeping up with the connected consumer becomes more challenging for brands every day. From shifts in purchasing behavior to deeper psychological changes in the ways people think about their interactions with brands, the consumer-advertiser relationship has never been so complicated. Brand marketers are constantly tasked with new challenges related to driving high ROI while delivering significant value to consumers within their campaigns.
This February, join senior brand marketers for three days to collaborate, network, break down barriers, and share successes relative to:
- New insights into the evolving consumer mindset
- Brands as utilities
- Building a great digital organization: hiring the right talent, getting legal on board, etc.
- The latest trends in social commerce and shopper marketing
- Finding and vetting technology and measurement partners
- A timely CES roundup
Plus, qualified senior marketers shouldn't miss the "Marketer-Only Meeting" on February 9, a candid, town hall working session with other senior brand marketers that gets to the root of issues and provides a platform for ongoing peer-to-peer networking. (Space is limited).
Geoff Ramsey, Chairman & Co-Founder, eMarketer as Summit Host
Geoff Ramsey is one of the most exciting visionaries in digital marketing today. In his role as chairman and co-founder of eMarketer, Ramsey is not only on the cutting edge of new research trends and best practices, but he offers a rich understanding and big-picture perspective of the digital age and its impact on marketing and media. Ramsey leads eMarketer on its mission to provide objective intelligence and insights for marketers, publishers, agencies, and others in the online marketing ecosystem, helping them make sense of the numbers and trends.
Becky Frankiewicz, SVP / GM Global Costco, PepsiCo as Opening Keynote
Becky Frankiewicz is responsible for leading the PepsiCo Costco Customer team globally. She represents all PepsiCo businesses to this unique and growing customer. Prior to her current role, Frankiewicz led innovation for PepsiCo's Global Nutrition Group. Additionally, Frankiewicz has led marketing and innovation teams for Quaker Foods & Snacks and Frito-Lay where she led the first marketing to women campaign primarily leveraging digital communications and the first "farm grown ingredients" communication for Frito-Lay. Frankiewicz joined Frito-Lay in 2006 as director of strategy and mergers & acquisitions before moving into marketing, innovation and now sales. Before joining Frito-Lay, Frankiewicz worked in strategic consulting with CPG and retail companies and also spent several years with Procter & Gamble. Frankiewicz holds a BBA and MBA from The University of Texas at Austin. Fast Company named Frankiewicz one of The Ten Most Creative People in Food in 2009.
Dan Hill, President, Sensory Logic & Author "On-Emotion" to Keynote Day 2
Dan Hill is a recognized authority on the role of emotions in consumer and employee behavior, with more than 15 years of experience running his science-based emotional insights consultancy, Sensory Logic, Inc. One of the company's unique research tools is facial coding, a concept highlighted in Malcolm Gladwell's bestseller "Blink," and serving as the basis for Fox's primetime hit "Lie to Me." Hill appeared on "The Today Show," FOX, CNN, and MSNBC regarding his facial- coding analysis of the 2008 presidential election. He returned to CNN in 2012 as an analyst during the presidential debates. Hill releases his newest business book in early 2014, "On-Emotion: Salvaging Market Research." Other books written by Hill include "Emotionomics: Leveraging Emotions for Business Success," "Body of Truth: Leveraging What Consumers Can't or Won't Say," and "About Face: The Secrets to Emotionally Effective Advertising."
James McQuivey, Ph.D., VP, Principal Analyst, Forrester Research as Closing Keynote
James McQuivey serves CMOs. He is the foremost analyst tracking and defining the power and impact of digital disruption on traditional businesses. His consumer models identify the ways consumers have embraced digital experiences and platforms, and his strategy models help companies prepare to serve those consumers. Though he applies this knowledge to a wide variety of industries, he spends the majority of his consulting time with consumer media and consumer electronics companies that are at the forefront of dealing with digital disruption. Earlier this year, McQuivey published his book "Digital Disruption: Unleashing the Next Wave of Innovation."
iMedia Brand Summit Advisory Board
A group of industry leaders is working with the iMedia programming team to ensure the summit tackles the most critical challenges and highest value opportunities for brand leaders. Below is the most current list of 2014 Advisory Board members:
SVP, Customer Strategy, Loyalty, Credit Marketing
VP Incubation Team
VP, Digital Strategy
Alex and Ani
VP of Brands, Frito-Lay Growth Ventures
Senior Manager Marketing
Director, Digital Marketing Communications
Senior Social Ads Marketing Manager
Senior Director Social Media & Content
Director, Global Digital Marketing
Kraft Foods Group
Founder & CEO
If You're a Marketer...
Please be our guest and Request Your Invitation. Space is limited so act now. This summit is FREE to qualified marketers and offers:
- 3 full days of peer-to-peer exchange (including full-day marketer-only meeting)
- Informative, insightful sessions & keynotes on the most timely and critical issues
- Roundtable discussions
- Participant materials
- Meals and networking functions, including iMedia's exclusive one:one program
- 4-night stay at the Ritz-Carlton Amelia Island
If You're a Publisher or Service Provider...
For a limited number of publishers/service providers, the iMedia Brand Summit offers an exclusive and intimate opportunity to have meaningful interaction with marketers to help them address their digital marketing challenges and strategies. iMedia regulates the number of "seller" passes sold to ensure a rich buyer-to-seller ratio. In addition to collaboration with marketers during content sessions, iMedia has designed a program rich in both structured and unstructured networking opportunities.
iMedia Summit attendees represent over $3 billion in digital marketing spend and hail from some of the biggest companies in the Fortune-500 and the agency world. High-value, customizable sponsorship opportunities are available, but won't last. Contact Jason Haffar, Sr. Director, Sales, for more information.