iMedia Content Summit: TV, Video & Social, March 2014
TV, Video & Social
An estimated $118 billion will be spent on content marketing, video marketing, and social media in 2013. But where are those dollars having the greatest impact in terms of marketing ROI and the ever-fierce battle for the hearts and minds of consumers? Is your marketing team appropriately structured and prepared to bridge the gaps between TV, video, and social media? Furthermore, how are companies thinking about content, funding it, and creating it?
This March, join senior brand and agency marketers for 2.5 days to discuss strategies and tactics related to these challenges and more. Addressed topics will include:
- The latest trends in branded content creation and aggregation
- The new front lines in the video platform wars
- The development of content exclusively for social media dissemination
- The increasingly blurring lines among brands, publishers, and agencies
- The convergence of TV and video -- and what it means for buying models
Chris Cox, Senior Manager Global Digital Marketing, The Hershey Company, as Day 1 Opening Keynote
Chris Cox is responsible for providing strategic thought leadership and directing all consumer-facing paid and owned digital marketing affairs at The Hershey Company, an iconic global chocolate manufacturer headquartered in Hershey, PA. He acts as internal consultant and subject-matter expert, serving as a liaison to all brand groups and other departments in order to build capability and provide strategic guidance and training on the digital space. He also heads up a team of cross-disciplinary experts tasked with providing best-in-class digital practices in order to drive growth and loyalty to a full portfolio of chocolate, sweets and refreshment brands. Cox also acts as digital marketing liaison to all Hershey strategic global geographies, including Canada, Mexico, China, Brazil, India, Korea, and more, including global website development and digital media testing.
Dr. Duane Varan, Beyond Thirty Seconds, Murdoch University, Austin Disney Media Lab, now CEO of MediaScience as Day 2 Keynote
Dr. Duane Varan is CEO of MediaScience, which over the past five years has served as facilitator of the Disney Media and Advertising Lab. MediaScience's lab in Austin, Texas provides one of the world's most advanced audience research facilities, featuring state-of-the-art tools measuring biometrics, facial muscle movement, eye gaze, viewer reaction time, and more. Varan also holds a concurrent appointment as executive director of Audience Labs, a public research center based at Murdoch University in Australia. In that role, he serves as project leader of the "Beyond Thirty Seconds" research project, perhaps the world's largest and longest-running research project exploring the changing media and advertising landscape. That project, now in its 10th year, has been funded by the world's leading television networks, advertising brands, media platforms, and technology enablers. Varan has published extensively in peer-reviewed journals and is the recipient of numerous awards, including the Australian Prime Minister's Award for University Teacher of the Year.
Brynn Bardacke, Global Group Creative Director, The Coca-Cola Company, as Closing Keynote
The most glamorous role of Brynn Bardacke's 20 year advertising career was the time she spent as the Subway Sandwiches mascot. Thankfully, the mascot duties were limited to a single afternoon and her future jobs did not involve any more costumes. In fact, after paying her dues early, Bardacke has since had the privilege of working for the world's most respected marketing organizations including Apple, Coca-Cola, Nike, and TBWA\Chiat\Day. In her current role as global group creative director at Coca-Cola - Cannes's 2013 Marketer of the Year - you'll often find Bardacke enjoying a frozen Coke whilst building global brand and communication strategies as well as global campaigns for the Olympics and FIFA World Cup.
Summit Advisory Board
SVP, Strategy & Media
VP of Media Strategy & Distribution
Pereira & O'Dell
Director, Content Strategy
Senior Manager Global Digital Marketing
The Hershey Company
Global Manager, Digital Marketing
VP Sales Development & Marketing
ABC Television Networks
Digital / Social / Content
The Clorox Company
SVP, Media & Interactive Marketing
Paramount Home Media Distribution
VP, Digital Director- P&G
Starcom MediaVest Group
Senior Director of Global
Director, Brand Communications & Digital Marketing
Global Head of Sales
EVP, Director of National Broadcast
Founder & Managing Partner
If You're a Marketer...
Please be our guest and Request Your Invitation. Space is limited so act now. This summit is FREE to qualified marketers and offers:
- 3 full days of peer-to-peer exchange (including full-day marketer-only meeting)
- Informative, insightful sessions & keynotes on the most timely and critical issues
- Roundtable discussions
- Participant materials
- Meals and networking functions, including iMedia's exclusive one:one program
- 3-night stay at the Hyatt Regency Huntington Beach Resort & Spa
If You're a Publisher or Service Provider...
For a limited number of publishers/service providers, the iMedia Content Summit offers an exclusive and intimate opportunity to have meaningful interaction with brand and agency executives to help them address their digital marketing challenges and strategies. iMedia regulates the number of "seller" passes sold to ensure a rich buyer-to-seller ratio. In addition to collaboration with marketers during content sessions, iMedia has designed a program rich in both structured and unstructured networking opportunities.
iMedia Summit attendees represent over $3 billion in digital marketing spend and hail from some of the biggest companies in the Fortune-500 and the agency world. High-value, customizable sponsorship opportunities are available, but won't last. Contact Jason Haffar, Sr. Director, Sales, for more information