iMedia Agency Summit, May 2014 - Overview
The Future of Data-Driven Creativity
The era of the Mad Men isn't over. It's just better informed than it used to be. This May, agency elite will come together to address the new challenges related to formulating innovative campaigns with the benefit of ever-mounting insights into consumer wants, needs, and behaviors. In an increasingly programmatic world, summit attendees will discuss and define the new agency value proposition.
Topics will include:
- New and emerging attribution models and data platforms
- Creative best practices in a personalized, data-driven era
- The latest trends in buying efficiencies
- Crucial insights into the current state of consumer privacy wants and requirements
- Agile planning and the agencies leading the way
- Rethinking the ways in which the industry has traditionally approached integrated marketing
- The Aspen Group: a private peer-to-peer town hall dedicated to industry thought leadership (marketers only)
Lori H. Schwartz as Summit Host
Lori Schwartz works with top creative and strategic executives of multiple brands, agencies, and content companies to ensure understanding of new technology as well as emerging business models. With a focus on the habits of the consumer and the evolving marketer's goals, Schwartz provides the latest solution recommendations at the center of this ever-changing media landscape. She is a managing partner of StoryTech, a strategic consulting and packaging firm dedicated to informed collaboration between storytellers - including brands - and technology companies, resulting in profitable business and content ventures. The company defined and sits at the center of the emerging content ecosystem, providing production, distribution, and engagement strategies which include Brand as Character®, matching master storytellers and brands for content creation, and storyworlding.
Aaron Fetters, Director Insights & Analytics Solutions Center, Kellogg Company, as Opening Keynote
As director, insights and analytics solutions center at Kellogg Company, Aaron Fetters oversees a broad marketing insights organization. From product, idea, and communication assessment through marketing effectiveness analytics and research, his group delivers services and insights that power brand growth. Previously, Fetters served as associate director, global digital strategy and analytics, responsible for enhancing Kellogg Company's capabilities in digital marketing measurement and analysis, with emphasis on digital media performance, insights, and digital marketing ROI. In addition, he was the lead digital strategist for the Pop-Tarts and Eggo brands, advising and co-creating digital marketing solutions with agency partners. Fetters began his career at P&G, where he helped develop industry-leading capabilities in the areas of digital marketing and digital marketing research.
The Aspen Group
Plus, qualified agency executives will be invited to join "The Aspen Group" - a private, peer-to-peer town hall designed by agency leaders for agency leaders dedicated to industry progression. It's a 'no BS' forum that's not only a one-of-a-kind networking experience, but provides unprecedented access to industry leaders.
VP, Network Director
Director, Performance Optimization
Partner, Social Engineer
Director, Marketing Research
Associate Director, High Impact & Performance Media
CEO / General Partner
Executive Creation Director
The Company of Others
Broad Street Interactive
Founder & CEO
Founder & CEO, Upstream Group / iMedia Senior Analyst
If You're an Agency Executive...
Please be our guest and Request Your Invitation. Space is limited so act now. This summit is FREE to qualified agency executives and offers:
- 3 full days of peer-to-peer exchange (including full-day marketer-only meeting)
- Informative, insightful sessions & keynotes on the most timely and critical issues
- Roundtable discussions
- Participant materials
- Meals and networking functions, including iMedia's exclusive one:one program
- 4-night stay at the Hyatt Lost Pines Resort & Spa
If You're a Publisher or Service Provider...
For a limited number of publishers/service providers, the iMedia Agency Summit offers an exclusive and intimate opportunity to have meaningful interaction with agency executives to help them address their digital marketing challenges and strategies. iMedia regulates the number of "seller" passes sold to ensure a rich buyer-to-seller ratio. In addition to collaboration with marketers during content sessions, iMedia has designed a program rich in both structured and unstructured networking opportunities.
iMedia Summit attendees represent over $3 billion in digital marketing spend and hail from some of the biggest companies in the Fortune-500 and the agency world. High-value, customizable sponsorship opportunities are available, but won't last. Contact Jason Haffar, Sr. Director, Sales, for more information