iMedia Summit

iMedia Entertainment Summit, June 2014 - Overview

The Preeminent Event For Entertainment Marketers

If you're an entertainment marketer, it's your job to stay abreast of the latest developments in film, TV, gaming, and other entertainment properties. The iMedia Entertainment Summit will place you at the forefront of exciting new developments in this ever-changing industry. This one-day conference brings together the best and brightest minds in entertainment marketing to discuss, debate, and collaborate on the latest best practices for driving audience response, brand value, and revenue. It's a content-rich program that addresses topics including:

  • New tactics and technologies for engaging consumers in an over-saturated entertainment environment
  • The latest developments in social TV, gamification, and transmedia storytelling
  • Content marketing strategies for the second (and third) screens
  • The future of the entertainment media mix and its measurement

Jack Myers, Media Ecologist / Chairman, MyersBizNet, to Host iMedia Entertainment Summit

Jack Myers

Jack Myers is a media ecologist and chairman of MyersBizNet, a community of more than 200 media and advertising companies. MyersBizNet's community organizations include Women in Media Mentoring Initiative, MediaVillage and Media Legends. Myers is the recipient of the George Foster Peabody Award, won the Crystal Heart Award from the Heartland Film Festival, and has been nominated for both an Academy and Emmy Award for Best Documentary Feature. He has been presented a World Music Award and co-produced the GE Focus Forward Films documentary series with Morgan Spurlock's cinelan group, in which he is a partner. From 2003 to 2008 he headed Television Production Partners, an LA-based programming studio funded by ten major global marketers including General Motors, Coca-Cola, AT&T, MasterCard, Reebok and Campbell Soup Company. Myers is a technology and economic visionary, award-winning documentary film producer, author and founder of the Women in Media Mentoring Initiative, Media Village and Syracuse University Newhouse Network. His latest book, Hooked Up: A New Generation's Surprising Take on Sex, Politics and Saving the World, won the International Book Award for Youth Issues and was finalist for the USA Book Award. MyersBizNet provides members with economic intelligence, marketing and communications resources, sales development tools and career enhancement programs and Myers also has personal investments in a portfolio of more than three dozen digital media and entertainment companies. Myers' career includes sales and management positions at CBS Television, ABC Radio and Metromedia Outdoor.

T.J. Marchetti, CMO, AwesomenessTV as Opening Keynote

T.J. Marchetti

T.J. Marchetti is CMO of AwesomenessTV, a leading multi-platform media company that serves the global teen/tween audience, and which is responsible for one of the most subscribed-to teen destinations on YouTube. AwesomenessTV was acquired by DreamWorks Animation in May 2013, and is now a wholly owned subsidiary that continues to operate independently. Marchetti joined AwesomenessTV in March 2014. Marchetti has crafted and executed strategic roadmaps to develop massive online communities, ecommerce initiatives, and rich content experiences for Fortune 100 companies, digital brand pioneers, and early stage start-ups. As CMO of AwesomenessTV Network, Marchetti oversees strategic media planning and audience development, engaging more than 90 million subscribers, and also manages the brand's aggressive expansion into new markets. During his tenure as SVP of digital marketing for The Walt Disney Studios, Marchetti delivered award-winning campaigns ranging from the No. 1 animated movie of all time, "Frozen," to Pixar's Oscar-winning "Brave," to 2012's box office champion, "The Avengers." Marchetti made the leap from national print media to website production with the launch of AOL/Digital City. He holds a B.A. in Communications from Boston University.

Entertainment Summit Advisory Board

Don Buckley
EVP, CMO
Showtime Networks
Kevin Doohan
CMO
DTS, Inc.
Karin Gilford
SVP, Digital Media
Disney
Doug Neil
EVP, Digital Marketing
Universal Pictures
Gordon Paddison
CEO
Stradella Road
Jack Pan
EVP, Marketing
Summit Entertainment
Keith Pape
VP Social Media & Community Engagement
1K Agency
Elias Plishner
EVP, Worldwide Digital Marketing
Sony Pictures Entertainment
Jennifer Prince
Director of Entertainment
Twitter
Anna Robertson
Head of Yahoo! Studios
Yahoo!
Bettina Sherick
SVP, International Strategic Digital Marketing
20th Century Fox
Lori H. Schwartz
Managing Partner
StoryTech
Kent Speakman
Founder & Managing Partner
ENGAGEIA
Karin Timpone
Global Marketing Officer
Marriott International
David Tochterman
President
Versatility Media
Michael Tritter
Former SVP, Interactive Marketing
Warner Bros.
Megan Wahtera
SVP of Interactive Marketing
Paramount Pictures
Jet Wharton
West Coast Director, Digital
OMD
Ed Wise
SVP, Branded Entertainment
Turner Broadcasting


Don't miss your opportunity to be a part of this exciting summit. Qualified entertainment marketers and agency executives attend as our guests.

As a Guest Attendee You'll Participate In

  • High-caliber keynotes and speakers
  • Digital marketing technology exhibits
  • Great networking breakfast, luncheon and cocktail reception
  • The 2014 iMedia Visionary Marketer Award ceremony

Potential Sponsors...

iMedia Summit attendees represent over $3 billion in digital marketing spend and hail from some of the biggest companies in the Fortune-500 and the agency world. High-value, customizable sponsorship opportunities are available, but won't last. Contact Jason Haffar, Sr. Director, Sales, for more information.

iMedia Connection People Connection

5 Reasons You Can't Miss This

  • Do Business: Create long term relationships with top buyers and sellers.
  • Build Your Knowledge: The brightest minds share what's next in digital.
  • Invite Only: Attendance is limited to senior Agency, Publisher and Technology leaders.
  • Collaborative Environment: Informal networking; no hard sales pitches.
  • No Distractions. Always held at luxury resorts; attendees don't compete with the office or city life.