iMedia Summit

iMedia Brand Summit September, 2014 - Overview

View coverage of the iMedia Breakthrough Summit

Marketing in an Always-On World

You're no longer a digital marketer. You're a marketer in a digital world. Silos that still exist within brand marketing departments neglect the new consumer reality and fail to capitalize on the tremendous opportunities related to truly integrated and omni-channel campaigns.

This September, join senior brand marketers for three days to collaborate, network, break down barriers, and share successes relative to:

  • Current trends driving brand marketers to rethink existing media models
  • The latest partners and technologies that are helping brands bridge the online-offline gap
  • Strategies for achieving scale while maintaining nimbleness
  • New best practices in marketing management, infrastructure, and accountability
  • Best practices: social marketing and the role of enterprise vs. campaign tactics

Babs Rangaiah, VP Global Media Innovation & Ventures, Unilever as Opening Keynote

Babs Rangaiah

Babs Rangaiah is the VP of global media innovation and ventures for Unilever and is based in their US office in Englewood Cliffs, NJ. In this capacity he is responsible for leading Unilever's Global Digital vision & strategy and works closely with the Unilever Ventures team to seek out new media opportunities to help them achieve their vision. Rangaiah was born just outside Bangalore, India, has lived in London, UK for the last 5 years and currently resides in Westchester, NY with his wife & three children.

Chris Malone, Author of "The Human Brand" & Managing Partner, Fidelum Partners as Day 2 Keynote

Chris Malone

Chris Malone is founder and managing partner of Fidelum Partners. He leads the firm's customer insights and strategy practice, helping clients develop growth strategies that drive business performance. Malone has over 20 years of sales, marketing, consulting, and organizational leadership e xperience, and a track record of driving growth and profitability. He held senior marketing positions at leading organizations such as Choice Hotels, ARAMARK, Coca-Cola, the National Basketball Association, and Procter & Gamble, and has consulted to a broad range of Fortune 500 companies. As CMO of Choice Hotels, one of the largest hotel companies in the world, with over 6,000 hotels open worldwide, Malone led the company's 800-person global consumer marketing, worldwide travel industry sales, eCommerce, and reservations organization. Previously, he served as SVP, marketing for ARAMARK Corporation, a multinational food, facility, and uniform services enterprise with over $13 billion in revenue annually. Malone is also co-author of "The Human Brand: How We Relate to People, Products and Companies," published by the Jossey-Bass division of Wiley Publishing in October 2013.

Marketer-Only Meeting

Marketers Only Meeting  

Senior brand marketers shouldn't miss the pre-summit Marketer-Only Meeting, a candid and intimate town hall working session that gets to the root of major challenges and provides a platform for ongoing peer-to-peer networking. Kicking off with a VIP dinner and reception Saturday, September 6, this action-packed day will leave you inspired, energized and ready to tackle the iMedia Brand Summit!

Adam Kmiec, Senior Director, Social Media & Content Marketing of Walgreens as Marketer-Only Meeting Host!

Adam Kmiec

In this business, on some level, we are who we've worked for and the brands we worked on. We accumulate knowledge from the experiences we've had and we extract wisdom from those we worked with. For 15 years, Adam Kmiec has worked for some of the most forward thinking organizations in the world, while helping some of the most dynamic brands find success in the interactive and social space. Currently, Kmiec is senior director, social media and content for Walgreens. In this role he leads the enterprise strategy for social media and content, across the Walgreens portfolio of brands.



CSR


Chris Malone Book Signing


Summit Advisory Board

Adam Broitman
VP / Senior Business Leader, Global Digital Marketing
MasterCard
Chris Cox
Senior Manager Global Digital Marketing
The Hershey Company
Nick Dunham
Director of Media
Dunkin Donuts
Aaron Fetters
Director Insights & Analytics Solutions Center
Kellogg Company
Robert Font
Director, Digital Marketing Communications
Subaru
Brian Hovis
VP of Marketing
Experian Consumer Services
Shane Judd
Director, Digital Marketing
Kohler Company
Adam Kmiec
Senior Director Social Media & Content Marketing
Walgreens
David Maxson
Senior Director of Digital & Interactive Marketing
Avery
Gary Milner
Director, Global Digital Marketing Strategy
Lenovo Group
John Rospenda
VP of Marketing
JustFab.com
David Shadpour
VP of Emerging Media
Royal Wines

If You're a Marketer...

Please be our guest and Request Your Invitation. Space is limited so act now. This summit is FREE to qualified marketers and offers:

  • 3 full days of peer-to-peer exchange (including full-day marketers-only meeting)
  • Informative, insightful sessions & keynotes on the most timely and critical issues
  • Roundtable discussions
  • Participant materials
  • Meals and networking functions
  • 4-night stay at the Loews Coronado Bay Resort & Spa

If You're a Publisher or Service Provider...

For a limited number of publishers/service providers, the iMedia Brand Summit offers an exclusive and intimate opportunity to have meaningful interaction with marketers to help them address their digital marketing challenges and strategies. iMedia regulates the number of "seller" passes sold to ensure a beneficial buyer-to-seller ratio. In addition to collaboration with marketers during content sessions, iMedia has designed a program rich in both structured and unstructured networking opportunities.


Potential Sponsors...

Sponsorships are still available for this summit but won't last. Contact Oscar Gardner, Sales Director, for more information.

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