iMedia Summit

iMedia Breakthrough Summit, October 2014 - Overview

View coverage of the iMedia Breakthrough Summit

The Next Wave of Marketing

In an industry where disruption is a constant, the iMedia Breakthrough Summit is where marketers go to gain perspective on breakthrough ways of doing business. This year's summit will focus not only on anticipating the future, but creating it. We'll empower you to do so with key approaches for forming groundbreaking partnerships, novel ways to restructure internally for innovation, the communication tactics that are necessary to foster change, as well as innovative marketing technologies to you get there.

This 2.5-day summit gives senior marketing executives access to rich networking opportunities and content that will provide the tools to drive the marketing industry forward.

Other topics and features include:

  • The newest mobile, local, social, video, and content marketing strategies.
  • Consumer behavior insights and tech adoption trends.
  • The latest media models.
  • The Next Wave Innovation Showcase, featuring the hottest technologies that are shaping the marketing industry.

Special event features include:

  • iMedia Next Wave Innovation Demos + Discussion.
  • Mobile Bootcamp.

Adam Kmiec, Senior Director, Mobile, Social, & Content Marketing of Walgreens as Summit Host!

Adam Kmiec

In this business, on some level, we are the people we've worked for and the brands we've worked on. We accumulate knowledge from the experiences we've had, and we extract wisdom from the experts we've worked with. For 15 years, Adam Kmiec has worked for some of the most forward-thinking organizations in the world while helping some of the most dynamic brands find success in the interactive and social space. Currently, Kmiec is senior director, mobile, social, and content marketing for Walgreens. In this role, he leads the enterprise strategy for social media and content across the Walgreens portfolio of brands.

Keynote: Lina Yang, Director, Futurist, Advanced Technology Lab of The Hershey Company

Lina Yang

Lina Yang is director of Hershey's advance tech lab. In this role, Yang tinkers with new technologies and seeks discoveries that will deliver growth, insights, and operational effectiveness to The Hershey Company. Prior to this position, Yang was director of global trends and strategic foresight, anticipating opportunities and risks five to 10 years beyond today. Yang brings a broad perspective built on her many experiences working in nearly all aspects of business, from finance to marketing to consumer insights and international innovation. As a futurist at a candy company, she has found her sweet spot. She's a food lover, rock climber, fiddler, adventurer, and of course, she loves to ponder future possibilities.

Keynote: Kevin McKenzie, Global Chief Digital Officer, Westfield Labs

Kevin McKenzie

Kevin McKenzie was appointed group chief digital officer in May 2012. McKenzie oversees the development of all online and digital media strategy. He leads the integration of Westfield's shopping centers around the world with emerging digital technology and examines new business development opportunities. McKenzie is a digital media entrepreneur, with more than 17 years of experience in internet, mobile, and product development. Before joining Westfield, McKenzie was the founder and president of JiWire Inc, a digital location-based media channel composed of more than 40,000 public WiFi locations through partnerships with more than 30 leading wireless broadband providers and 200 location-based mobile applications. These serve venues such as airports, hotels, shopping centers, and cafés, with more than 50 million unique users each month. Prior to founding JiWire in 2003, McKenzie was SVP, shopping services, with CNET Networks Inc, a pioneer in internet publishing and the world's leading source of information and services for buyers, sellers, and suppliers of technology and consumer electronic products.

Closing Keynote: Mick Ebeling, CEO and Founder, Not Impossible

Adam Kmiec

Mick Ebeling is the founder and CEO of Not Impossible, LLC, an organization that develops creative solutions to real-world problems, then produces media to ensure those solutions take flight. Not Impossible's latest endeavor, Project Daniel, is the subject of Intel's latest Look Inside campaign. For Project Daniel, Ebeling flew to Sudan to 3D-print and fit prosthetic limbs for children of the war-torn region, then left the equipment behind with locals he'd trained who continued the work after he left, thus establishing the world's first 3D printing prosthetic lab and training facility. The project and campaign have won numerous awards, taking home five Cannes Lions, including the Titanium Lion and a Gold Lion for product design. Additionally, the project and campaign received two Golden Pencils from The One Show, the Curator's Recognition and Next Cause Marketing nods from the AICP Next Awards, plus Silver and Bronze Telly Awards. Activated by his motto, "If not now, when? If not me, who?" Ebeling's Not Impossible endeavors came to prominence with the Eyewriter, a DIY, open-source, low-cost device that enables individuals with paralysis to communicate and create art using only the movements of their eyes. Among its many accolades, Time Magazine named the Eyewriter one of the "Top 50 Inventions of 2010," and the device is part of MoMA's permanent collection. Ebeling is also founder of The Ebeling Group, an acclaimed production company responsible for key creative graphic sequences in "Quantum of Solace" and the oft-referenced "Stranger Than Fiction." Driven to help many by telling the story of extraordinary individuals, Not Impossible continues to drive forward on projects that utilize technology for the sake of humanity. Consequently, Ebeling is an international speaker on the subject of open-source medical devices (CES, TED, Seoul Digital Forum, GE, Microsoft, etc.), as well as a USA Network Top 10 Cultural Trailblazer.

Laser Show

October Breakthrough Summit Advisory Board

Kendall Allen
Senior Associate
WIT Strategy
Tom Edwards
SVP, Digital Strategy & Innovation
The Marketing Arm
Uwe Hook
Sheryl Hudson
Former XBOX Media
Microsoft Corporation
Adam Kmiec
Senior Director, Social Media & Content Marketing
Dave Knox
Rockfish Interactive
Jen Lazarus
LazBro, Inc.
Gary Milner
Director Global Digital Marketing
Lenovo Group
Amanda Norvell
Director of Marketing
The Golf Channel
Tanja Omeze
Digital Marketing Analytics & Business Development Director
Verizon Wireless
Carrie Philpott
SVP / Managing Director, Atlanta
George Potts
VP, Director of Social Media
Brunner, Inc.
Doug Robinson
Founder & CEO
Fresh Digital Group
Alan Schulman
VP, Global Digital Marketing & Brand Content
SapientNitro NY
Lorraine Taylor
Senior Manager, CRM & CRC
Mead Johnson

Steven Tedjamulia
Predictive Science

Sean X
VP of Digital Marketing

Mobile Bootcamp

iMedia's Mobile Bootcamp is an intense 5 hour deep dive designed to empower marketers with the information they need to successfully incorporate mobile tactics into their overall marketing strategy. In this bootcamp, marketers will be divided into teams where they'll be asked to flex their marketing muscles to solve real-life mobile marketing challenges. We'll hit the ground running with an overview of mobile commerce, creative mobile strategies, marketing across devices, and measurement & analytics. You'll hear case studies on brands that successfully whipped their mobile strategy into shape, and you'll gain insights into how you can do it too.

Mobile Bootcamp Host: David Hallerman, Principal Analyst, eMarketer

Adam Kmiec

As eMarketer's principal analyst for U.S. advertising and marketing, David Hallerman's primary coverage area takes in all digital video and television advertising - including mobile video advertising, video content marketing, measurement issues, video ad targeting, interactive video, connected and over-the-top TV, video's use for both branding and direct response, and digital video's unique relationship with TV. Hallerman is interviewed frequently by journalists, and has been quoted regularly by media companies such as The Wall Street Journal, The New York Times, NPR's Marketplace Report, Bloomberg BusinessWeek, Forbes, USA Today, CNET News, the Los Angeles Times, the San Francisco Chronicle, Washington Post, MediaPost, and Advertising Age. "In over 12 years at eMarketer, I've seen tremendous changes in the tools and techniques marketers have at their disposal," Hallerman says. "And yet, at its core, advertising is advertising, and figuring out how digital can best be used to reach customers is a blend of old and new."

Moblie Bootcamp Opening Keynote: Gregg Heard, VP, Brand Identity & Design, AT&T

Adam Kmiec

Gregg Heard is VP - Brand Identity and Design for AT&T, the world's largest communications holding company. Heard is responsible for developing a Design competence and culture within AT&T, working with internal and external teams to bring the brand's vision to life across all channels and touchpoints. Heard fulfills an important role in the recent evolution of the company's “Mobilizing Your World” platform, as well as individual brand identity and design initiatives including AT&T Stadium, AT&T Stores of the Future, and AT&T Sonic Identity. As the rollout of the company's brand platform continues, Heard provides vision, strategy and leadership throughout every phase of development while demonstrating AT&T's commitment to pushing the limits of what's possible to make life better for its customers. Before joining AT&T, he served as Senior Creative Director for Philips Design in the Netherlands. During his tenure, he provided global creative direction for multiple segments of the business including Philips Healthcare and Philips Lighting, set the creative direction and design strategy for and the Philips Consumer website. Prior to Philips, Heard served as a Director of User Experience for Sapient, where he provided creative and strategic direction for multidisciplinary teams to deliver complex e-commerce projects. In his 22 years in the industry he has developed creative solutions for brands across many industries including Logitech, Sony, IBM, Harper Collins, Caterpillar, Revo Sunglasses, Philips and UPS. He has worked at prestigious design firms in San Francisco, Los Angeles, London, Atlanta and Amsterdam. Numerous design publications and organizations have recognized Gregg's work, including the International Forum on Design (iF), Communications Arts, Graphis, Graphic Design USA, and the Smithsonian's National Design Museum. Gregg is a frequently sought-after speaker and judge at international design conferences and design competitions.
"To design truly meaningful solutions we must meet four key requirements: We must embody the brand promise; enable business objectives; resonate with our audience; and leverage the enabling technology." - Gregg Heard

Moblie Bootcamp Closing Keynote: David Hewitt, VP, Experience Innovation & Global Moblie Practice Lead, SapientNitro

Adam Kmiec

David Hewitt serves as VP of experience innovation, and global mobility practice lead for SapientNitro where the team has received the highest client scores across all criteria among all of the agencies for the"2012 Forrester Wave US Digital Agencies - Mobile Marketing Strategy and Execution Report." In addition to exploring tomorrow's omni-channel consumer experiences, Hewitt works with Sapient's Marketing Performance team to better connect executives and analysts with data across the organization, uncover unmet consumer needs, and optimize business performance. Under Hewitt's leadership, SapientNitro has designed and developed dozens of mobile apps - three of which have placed in the top 25 list in Apple's App Store. He is a founder of SapientNitro's Mobile Center of Excellence, a full service team dedicated to designing and developing mobile and digital marketing experiences across mobile web, Apple's iPad, iPhone, and Google’s Android mobile platform. His most recent areas of focus has been exploring opportunities leveraging Big Data, in-store retail, digital wallets, second-screen, and global mobility and innovation programs. For the last five years he has been driving mobile strategy, applications, and mobile web and campaigns with top brands like AT&T, AutoTrader UK, BB&T, CitiBank, Chrysler, Coca-Cola, Home Depot, LG, Motorola, Nascar, Nike, Samsung, Sony, Sprint, Staples, Verizon Wireless, United Healthcare, and UPS. Hewitt also serves as an advisor to SapientNitro and Target's innovation center. Hewitt is a Cannes Lions recipient and his work has been featured in numerous publications and he also serves as a speaker at leading creative, mobile, and technology-forward events, such as Ad-Tech, Berkley The Future of Mobile, OMMA Mobile Insider Summit, and SXSW.

If You're a Marketer...

Please be our guest and Request Your Invitation. Space is limited so act now. This summit is FREE to qualified brand and agency marketers* and offers:

  • 2.5 days of peer-to-peer exchange
  • Informative, insightful sessions & keynotes on the most timely and critical issues
  • Roundtable discussions
  • Participant materials
  • Meals and networking functions
  • 2-night stay at the Atlanta Evergreen Marriott

If You're a Publisher or Service Provider...

For a limited number of publishers/service providers, the iMedia Breakthrough Summit offers an exclusive and intimate opportunity to have meaningful interaction with marketers to help them address their digital marketing challenges and strategies. iMedia regulates the number of "seller" passes sold to ensure a rich buyer-to-seller ratio. Besides the opportunity to collaborate with marketers in content sessions, plenty of networking is possible at numerous meal and reception functions. iMedia Summits also include our unique One:One Networking Program!

Potential Sponsors...

iMedia Summit attendees represent over $3 billion in digital marketing spend and hail from some of the biggest companies in the Fortune-500 and the agency world. High-value, customizable sponsorship opportunities are available, but won't last. Contact Oscar Gardner, Sales Director, for more information.

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