iMedia Summit

iMedia Breakthrough Summit, October 2014 - Overview

The Next Wave of Marketing

In an industry where disruption is a constant, the iMedia Breakthrough Summit is where marketers go to gain perspective on breakthrough ways of doing business. This year's summit will focus not only on anticipating the future, but creating it. We'll empower you to do so with key approaches for forming groundbreaking partnerships, novel ways to restructure internally for innovation, the communication tactics that are necessary to foster change, as well as innovative marketing technologies to you get there.

This 2.5-day summit gives senior marketing executives access to rich networking opportunities and content that will provide the tools to drive the marketing industry forward.

Other topics and features include:

  • The newest mobile, local, social, video, and content marketing strategies.
  • Consumer behavior insights and tech adoption trends.
  • The latest media models.
  • The Next Wave Innovation Showcase, featuring the hottest technologies that are shaping the marketing industry.

Special event features include:

  • iMedia Next Wave Innovation Demos + Discussion.
  • Mobile Bootcamp.

Adam Kmiec, Senior Director, Mobile, Social, & Content Marketing of Walgreens as Summit Host!

Adam Kmiec

In this business, on some level, we are the people we've worked for and the brands we've worked on. We accumulate knowledge from the experiences we've had, and we extract wisdom from the experts we've worked with. For 15 years, Adam Kmiec has worked for some of the most forward-thinking organizations in the world while helping some of the most dynamic brands find success in the interactive and social space. Currently, Kmiec is senior director, mobile, social, and content marketing for Walgreens. In this role, he leads the enterprise strategy for social media and content across the Walgreens portfolio of brands.

Keynote: Lina Yang, Director, Futurist, Advanced Technology Lab of The Hershey Company

Lina Yang

Lina Yang is director of Hershey's Advance Tech Lab. In this role, Yang tinkers with new technologies and seeks discoveries that will deliver growth, insights, and operational effectiveness to The Hershey Company. Yang brings a broad perspective built on her many experiences working in nearly all aspects of business; from finance to marketing to consumer insights and international innovation. As a futurist at a candy company, she has found her sweet spot. She's a food lover, rock climber, fiddler, adventurer, and of course, she loves to ponder future possibilities.

Keynote: Kevin McKenzie, Global Chief Digital Officer, Westfield Labs

Kevin McKenzie

Kevin McKenzie was appointed group chief digital officer in May 2012. McKenzie oversees the development of all online and digital media strategy. He leads the integration of Westfield's shopping centres around the world with emerging digital technology as well as examines new business development opportunities. McKenzie is a digital media entrepreneur, with more than 17 years' experience in Internet, mobile and product development. Before joining Westfield, McKenzie was the founder and President of JiWire Inc, a digital location-based media channel composed of more than 40,000 public WiFi locations through partnerships with more than 30 leading wireless broadband providers and 200 location-based mobile applications. These serve venues such as airports, hotels, shopping centres and cafes, with more than 50 million unique users each month. Prior to founding JiWire in 2003 McKenzie was SVP, Shopping Services, with CNET Networks Inc, a pioneer in Internet publishing and the world's leading source of information and services for buyers, sellers and suppliers of technology and consumer electronic products.

Laser Show

October Breakthrough Summit Advisory Board

Kendall Allen
Senior Associate
WIT Strategy
Tom Edwards
SVP, Digital Strategy & Innovation
The Marketing Arm
Uwe Hook
Sheryl Hudson
XBOX Media
Microsoft Corporation
Adam Kmiec
Senior Director, Social Media & Content
Dave Knox
Rockfish Interactive
Jen Lazarus
LazBro, Inc.
Gary Milner
Director Global Digital Marketing
Lenovo Group
Amanda Norvell
Director of Marketing
The Golf Channel
Tanja Omeze
Digital Marketing Analytics & Business Development Director"
Verizon Wireless
Carrie Philpott
SVP / Managing Director, Atlanta
George Potts
VP, Director of Social Media
Brunner, Inc.
Doug Robinson
Founder & CEO
Fresh Digital Group
Alan Schulman
VP, Global Digital Marketing & Brand Content
SapientNitro NY
Lorraine Taylor
Senior Manager, CRM & CRC
Mead Johnson

Steven Tedjamulia
Predictive Science

Sean X
VP of Digital Marketing

Mobile Bootcamp

iMedia's Mobile Bootcamp is an intense 5 hour deep dive designed to empower marketers with the information they need to successfully incorporate mobile tactics into their overall marketing strategy. In this bootcamp, marketers will be divided into teams where they'll be asked to flex their marketing muscles to solve real-life mobile marketing challenges. We'll hit the ground running with an overview of mobile commerce, creative mobile strategies, marketing across devices, and measurement & analytics. You'll hear case studies on brands that successfully whipped their mobile strategy into shape, and you'll gain insights into how you can do it too.

If You're a Marketer...

Please be our guest and Request Your Invitation. Space is limited so act now. This summit is FREE to qualified brand and agency marketers* and offers:

  • 2.5 days of peer-to-peer exchange
  • Informative, insightful sessions & keynotes on the most timely and critical issues
  • Roundtable discussions
  • Participant materials
  • Meals and networking functions
  • 2-night stay at the Atlanta Evergreen Marriott

If You're a Publisher or Service Provider...

For a limited number of publishers/service providers, the iMedia Breakthrough Summit offers an exclusive and intimate opportunity to have meaningful interaction with marketers to help them address their digital marketing challenges and strategies. iMedia regulates the number of "seller" passes sold to ensure a rich buyer-to-seller ratio. Besides the opportunity to collaborate with marketers in content sessions, plenty of networking is possible at numerous meal and reception functions. iMedia Summits also include our unique One:One Networking Program!

Potential Sponsors...

iMedia Summit attendees represent over $3 billion in digital marketing spend and hail from some of the biggest companies in the Fortune-500 and the agency world. High-value, customizable sponsorship opportunities are available, but won't last. Contact Oscar Gardner, Sales Director, for more information.

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