iMedia Agency Summit December 2014 - Overview
The Agency Re-Defined: Balancing Scale, Scrappiness & Innovation
Topics addressed will include:
- Achieving scale while leaving enough budget for testing
- The latest ways to ensure you're getting the biggest ROI bang for your media buck
- Methods for balancing the niche and mainstream elements of your marketing strategy
- Agile planning for the smart agency
Special Event Features include:
- iMedia Agency Awards
- The Aspen Group
- Breakout Master Tracks
The Aspen Group
Plus, qualified agency executives will be invited to join "The Aspen Group" - a private, peer-to-peer town hall designed by agency leaders for agency leaders dedicated to industry progression. It's a 'no BS' forum that's not only a one-of-a-kind networking experience, but provides unprecedented access to industry leaders.
Day 1 Keynote: Mike Scafidi, Director, Digital Marketing Operations, PepisCo
As the Director of Digital Marketing Operations for PepsiCo Beverages, Mike Scafidi manages all digital marketing platforms including Pepsi's global publish platform Pulse. In addition to brand and customer digital engagement marketing for programs and promotions, Scafidi leads Pepsi's CRM, email and PXP engagement loyalty programs. He manages digital agency and vendor relationships across all beverage brands. Prior to joining PepsiCo, Scafidi lead the global end-user technology practice for Razorfish as the Global Director of Presentation Layer Technology. His Presentation Layer approach to digital development revolutionized how digital agencies organized their teams to deliver dynamic and engaging digital experiences. Scafidi received his Bachelor of Science in Biology/Geology from the University of Rochester and holds 17 years of Digital Marketing experience.
Day 2 Keynote: Morley Winograd, Partner, Mike and Morley, LLC.
Morley Winograd is a consultant, author, speaker and on-air pundit delivering candid, informed insights on engaging Millennials. His predictions and often pithy analyses have appeared in (or on) The New York Times, The Today Show, CNN, USA Today, PBS NewsHour, NPR, Barron’s, Forbes, Reuters and Univision. Co-author with Michael Hais of three highly acclaimed books, “Millennial Majority” (2013), “Millennial Momentum” (2011) and “Millennial Makeover” (2008), Morley is a Senior Fellow at the University of Southern California’s Annenberg School’s Center on Communication Leadership and Policy. He also served as Senior Policy Advisor to VP Al Gore in the second term of the Clinton administration. Based in Los Angeles, he is a researcher for The Brookings Institution (“How Millennials Could Upend Wall Street and Corporate America”); President and CEO of the non-profit Redeeming America’s Promise; and a contributor to several digital outlets including: The Christian Science Monitor, The National Journal, New Geography and PolicyMic.
Summit Advisory Board
Advisory Board Chair
|Lori H. Schwartz
Advisory Board Co-Chairs
VP, Mobile Strategy
M&C Saatchi Mobile
Head of Mobile US. / MobileCore
|Philip E. Hendrix, Ph.D.
Founder & Director
Broad Street Co.
Advisory Board Members
|Richard M. Bagdonas|
CTO & Co-Founder
Director, Performance Marketing
Partner, Social Engineer
CEO / Managing Partner
Associate Media Director
President of Digital
VP, Digital Media Director
Kelly Scott Madison
EVP Activation Standards, Insights & Technology
If You're a Marketer...
Please be our guest and Request Your Invitation. Space is limited so act now. This summit is FREE to qualified brand and agency marketers* and offers:
- 3 full days of peer-to-peer exchange (including full-day Aspen Group Meeting)
- Informative, insightful sessions & keynotes on the most timely and critical issues
- Roundtable discussions
- Participant materials
- Meals and networking functions
- 4-night stay at the Hyatt Regency Coconut Point
If You're a Publisher or Service Provider...
For a limited number of publishers/service providers, the iMedia Agency Summit offers an exclusive and intimate opportunity to have meaningful interaction with marketers to help them address their digital marketing challenges and strategies. iMedia regulates the number of "seller" passes sold to ensure a rich buyer-to-seller ratio. Besides the opportunity to collaborate with marketers in content sessions, plenty of networking is possible at numerous meal and reception functions. iMedia Summits also include our unique One:One Networking Program!
iMedia Summit attendees represent over $3 billion in digital marketing spend and hail from some of the biggest companies in the Fortune-500 and the agency world. High-value, customizable sponsorship opportunities are available, but won't last. Contact Oscar Gardner, Sales Director, for more information.