iMedia Summit

iMedia Agency Summit December 2014 - Overview

The Agency Re-Defined: Balancing Scale, Scrappiness & Innovation

Large and small agencies alike must be nimble in execution in order to meet their clients' desires for both innovation and scale. This December, agency leaders will converge to discuss the latest tools, tactics, and strategies for finding the right balance between experience and experimentation.

Topics addressed will include:

  • Achieving scale while leaving enough budget for testing
  • The latest ways to ensure you're getting the biggest ROI bang for your media buck
  • Methods for balancing the niche and mainstream elements of your marketing strategy
  • Agile planning for the smart agency

Special Event Features include:

  • iMedia Agency Awards
  • The Aspen Group
  • Breakout Master Tracks

The Aspen Group

The Aspen Group  

Plus, qualified agency executives will be invited to join "The Aspen Group" - a private, peer-to-peer town hall designed by agency leaders for agency leaders dedicated to industry progression. It's a 'no BS' forum that's not only a one-of-a-kind networking experience, but provides unprecedented access to industry leaders.

Day 1 Keynote: Mike Scafidi, Director, Digital Marketing Operations, PepisCo

Morley Wingrad

As the Director of Digital Marketing Operations for PepsiCo Beverages, Mike Scafidi manages all digital marketing platforms including Pepsi's global publish platform Pulse.  In addition to brand and customer digital engagement marketing for programs and promotions, Scafidi leads Pepsi's CRM, email and PXP engagement loyalty programs. He manages digital agency and vendor relationships across all beverage brands. Prior to joining PepsiCo, Scafidi lead the global end-user technology practice for Razorfish as the Global Director of Presentation Layer Technology. His Presentation Layer approach to digital development revolutionized how digital agencies organized their teams to deliver dynamic and engaging digital experiences. Scafidi received his Bachelor of Science in Biology/Geology from the University of Rochester and holds 17 years of Digital Marketing experience.

Day 2 Keynote: Morley Winograd, Author, Millennial Generation Expert

Morley Wingrad

Morley Winograd is a consultant, author, speaker and on-air pundit delivering candid, informed insights on engaging Millennials. His predictions and often pithy analyses have appeared in (or on) The New York Times, The Today Show, CNN, USA Today, PBS NewsHour, NPR, Barron’s, Forbes, Reuters and Univision. Co-author with Michael Hais of three highly acclaimed books, “Millennial Majority” (2013), “Millennial Momentum” (2011) and “Millennial Makeover” (2008), Morley is a Senior Fellow at the University of Southern California’s Annenberg School’s Center on Communication Leadership and Policy. He also served as Senior Policy Advisor to VP Al Gore in the second term of the Clinton administration. Based in Los Angeles, he is a researcher for The Brookings Institution (“How Millennials Could Upend Wall Street and Corporate America”); President and CEO of the non-profit Redeeming America’s Promise; and a contributor to several digital outlets including: The Christian Science Monitor, The National Journal, New Geography and PolicyMic.

Summit Advisory Board

Advisory Board Chair

Lori H. Schwartz
Managing Partner

Advisory Board Co-Chairs

Gabriel Cheng
VP, Mobile Strategy
M&C Saatchi Mobile
Chris Cunningham
Head of Mobile US. / MobileCore
Philip E. Hendrix, Ph.D.
Founder & Director
Charlie Ray
Broad Street Co.
Aimee Reker
Managing Partner

Advisory Board Members

Kendall Allen
Senior Associate
WIT Strategy
Richard M. Bagdonas
CTO & Co-Founder
Michael Bowen
Director, Performance Marketing
Mindgruve, Inc.
Jason Burnham
Partner, Social Engineer
Burnham Marketing
John Durham
CEO / Managing Partner
Catalyst S+F
John McGrail
Associate Media Director
Shenan Reed
President of Digital
MEC Global
David Smith
Mediasmith, Inc.
Abe Snyder
Media Director
Kay Wesolowski
VP, Digital Media Director
Kelly Scott Madison
Julian Zilberbrand
EVP Activation Standards, Insights & Technology
ZenithOptimedia Group

If You're a Marketer...

Please be our guest and Request Your Invitation. Space is limited so act now. This summit is FREE to qualified brand and agency marketers* and offers:

  • 3 full days of peer-to-peer exchange (including full-day Aspen Group Meeting)
  • Informative, insightful sessions & keynotes on the most timely and critical issues
  • Roundtable discussions
  • Participant materials
  • Meals and networking functions
  • 4-night stay at the Hyatt Regency Coconut Point

If You're a Publisher or Service Provider...

For a limited number of publishers/service providers, the iMedia Agency Summit offers an exclusive and intimate opportunity to have meaningful interaction with marketers to help them address their digital marketing challenges and strategies. iMedia regulates the number of "seller" passes sold to ensure a rich buyer-to-seller ratio. Besides the opportunity to collaborate with marketers in content sessions, plenty of networking is possible at numerous meal and reception functions. iMedia Summits also include our unique One:One Networking Program!

Potential Sponsors...

iMedia Summit attendees represent over $3 billion in digital marketing spend and hail from some of the biggest companies in the Fortune-500 and the agency world. High-value, customizable sponsorship opportunities are available, but won't last. Contact Oscar Gardner, Sales Director, for more information.

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