iMedia Summit

iMedia Canada Summit, April 2014 - Overview

The True North Strong and Digital

Digital currently accounts for almost 25% of Canada's total advertising spend, a figure that has grown steadily year-over-year. Advertising executives in Canada agree with eMarketer projections that digital ad spending in Canada will continue to climb through 2017, with mobile comprising almost one third of total digital spend*. Canadian brands, agencies, publishers, and solution providers must prepare for significant shifts in spend in order to meet changing consumer habits.

The inaugural iMedia Canada Summit will explore the latest industry shifts and trends, the most effective digital platforms, publishers, and tactics to successfully engage the connected Canadian consumer, and crucial research, including:

  • Case studies from brands successfully incorporating digital into their marketing mix
  • Keynotes from industry thought leaders
  • Peer-to-peer collaboration, problem solving, and networking
  • A sneak peek at the solution providers setting the stage for future digital growth in Canada

    * Briggs, Paul (2013). Canada Digital Ad Spending: Mobile and Video Investment Will Lead Further Growth. eMarketer.

  • Marie-Josée Lamothe, Former CMO & CCO, L'Oréal Canada as Summit Host

    Marie-Josée Lamothe

    Marie-Josée Lamothe is recently the former CMO & COO at L'Oréal Canada. A 20-year veteran of the competitive world of beauty and luxury marketing, Lamothe is best noted for her expertise in International Consumer Goods Branding. She joined L'Oréal Canada's luxury division in 2005 as VP and GM, after having held the position of international marketing director, hair color, for L'Oréal Paris in France. In this role, Lamothe headed the product development team that has created and perfected numerous L'Oréal products that can now be found in over 120 countries around the world. Lamothe was recognized in both 2013 and 2012 as among "Canada's Top 100 Most Powerful Women" in the Financial Post and WXN, as well as one of "Canada's Marketers of the Year" by Strategy magazine. In 2013, Social Media Magazine named her one of the "Top 100 CMOs on Twitter," and most recently, Forbes recognized her as one of the "2014 Top Marketing Minds To Follow on Twitter." Lamothe completed INSEAD's L'Oréal general management program in France and earned a dual bachelor's degrees in economics and mathematics, with honors, from the University of Montreal.

    Geoff Ramsey, Chairman & Co-Founder, eMarketer to Kickoff Canada Summit

    Geoff Ramsey

    Geoff Ramsey is one of the most exciting visionaries in digital marketing today. Originally from Vancouver, Ramsey is the chairman and co-founder of eMarketer. He is not only on the cutting edge of new research trends and best practices, but he offers a rich understanding and big-picture perspective of the digital age and its impact on marketing and media. Ramsey leads eMarketer on its mission to provide objective intelligence and insights for marketers, publishers, agencies, and others in the online marketing ecosystem, helping them make sense of the numbers and trends.

    Chris Malone, Author of "The Human Brand" & Managing Partner, Fidelum Partners as Opening Keynote

    Chris Malone

    Chris Malone is founder and managing partner of Fidelum Partners. He leads the firm's customer insights and strategy practice, helping clients develop growth strategies that drive business performance. Malone has over 20 years of sales, marketing, consulting, and organizational leadership e xperience, and a track record of driving growth and profitability. He held senior marketing positions at leading organizations such as Choice Hotels, ARAMARK, Coca-Cola, the National Basketball Association, and Procter & Gamble, and has consulted to a broad range of Fortune 500 companies. As CMO of Choice Hotels, one of the largest hotel companies in the world, with over 6,000 hotels open worldwide, Malone led the company's 800-person global consumer marketing, worldwide travel industry sales, eCommerce, and reservations organization. Previously, he served as SVP, marketing for ARAMARK Corporation, a multinational food, facility, and uniform services enterprise with over $13 billion in revenue annually. Malone is also co-author of "The Human Brand: How We Relate to People, Products and Companies," published by the Jossey-Bass division of Wiley Publishing in October 2013.

    Leonard Brody, Founder, GrowLab as Day 2 Keynote

    Leonard Brody

    Leonard Brody has been called "a controversial leader of the new world order." He is a highly respected entrepreneur, venture capitalist, bestselling author, and a two-time Emmy nominated media visionary. He has helped in raising millions of dollars for start-up companies, been through one of the largest internet IPOs in history, and has been involved in the building, financing, and/or sale of five companies to date. Much critical acclaim has followed him in his endeavors. At Onvia, where he was part of the initial executive, the company was voted Canada's No. 1 start-up in 2000, and subsequently closed a $240 million IPO on NASDAQ.

    Ashley J. Swartz, Founder, Furious-Minds as Closing Keynote

    Ashley Swartz

    Ashley Swartz's passion for technology, advertising, and media are a reflection of the cloth from which she is cut. Her career has included manufacturing of components, electronics, entrepreneurial start-ups, and running a media practice, all coupled with over 10 years living and working in Europe, Asia, and Central America. With a background in finance, she has landed in digital advertising due to her love of technology and ability to navigate and scale new channels to market. She most recently led the iTV practice at Digitas New York and the Global Samsung.com business. Leveraging her legacy building scalable advertising solutions in emerging channels like Mobile and Video Games, Swartz founded Furious-Minds to provide, consulting, advisory, and monetization strategies for companies whose revenue streams are advertising related or live within the converged ecosystem of iTV. One of the many ambitions for Furious Minds is to be a platform leading by example in an effort to attract and provide support for women in technology, on boards and to acquire funding.


    iMedia Canada Summit Advisory Board

    A group of industry leaders is working with the iMedia programming team to ensure the summit tackles the most critical challenges and highest value opportunities for brand and agency leaders. Below is the most current list of 2014 Advisory Board members:

    Nirmala Bahall
    Global Strategy Manager - Media Innovation
    Dell
    Jay Campbell
    Digital Marketing Manager
    Kellogg Canada Inc.
    Drew Cashmore
    Sr. Director, Digital Marketing
    Walmart Canada Corp.
    Sean Cotton
    Interactive Director
    True Media
    Robin Hassan
    Channel Communications Manager, Canada
    Unilever
    Veronica Holmes
    President, Digital
    ZenithOptimedia
    Armin Huska
    Chief Digital Officer
    Mindshare
    Marie-Josée Lamothe
    Former CMO & CCO
    L'Oréal Canada
    Adam Muscott
    Director, Marketing Services
    BAM Strategy
    Kayan Ng
    Digital Marketing Manager
    Volkswagen Group Canada
    Raymond Reid
    Managing Director, Canada
    Neo@Ogilvy
    Bryan Segal
    VP
    comScore Canada
    Lorraine Taylor
    Senior Manager, CRM Digital Marketing
    Mead Johnson Nutrition
    Catherine Walsh
    Senior Manager, Media & Consumer Insights
    Best Buy Canada
    Annette Warring
    CEO
    Dentsu Aegis Network
    Cynthia Young
    Director of Digital Advertising Products & Innovation
    The Globe and Mail

    If You're a Marketer...

    Please be our guest and Request Your Invitation. Space is limited so act now. This summit is FREE to qualified marketers and offers:

    • 1.5 days of peer-to-peer exchange
    • Groundbreaking content
    • Participant materials
    • Meals and networking functions, including iMedia's exclusive one:one program
    • 2-night stay at the luxurious Hyatt Regency Montreal

    If You're a Publisher or Service Provider...

    For a limited number of publishers/service providers, the iMedia Canada Summit offers an exclusive and intimate opportunity to have meaningful interaction with brand and agency executives to help them address their digital marketing challenges and strategies. iMedia regulates the number of "seller" passes sold to ensure a beneficial buyer-to-seller ratio. In addition to collaboration with marketers during content sessions, iMedia has designed a program rich in both structured and unstructured networking opportunities.


    Potential Sponsors...

    iMedia Summit attendees represent over $3 billion in digital marketing spend and hail from some of the biggest companies in the Fortune-500 and the agency world. High-value, customizable sponsorship opportunities are available, but won't last. Contact Paul Puzanoski, Director, Partner Development, for more information.

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