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PRESENTATION ARCHIVE

iMedia Summit Spring '02 Presentations

The following Powerpoint presentations were delivered at the iMedia Summit in May. For full iMedia Summit June 2002 coverage click here.

	Using Online Buying to Plan Media Incorporating a case study of Orbitz' media plan, comScore's Barbara Barclay demonstrates how Buying Power Index (BPI) can help advertisers spend efficiently.
	OPA's Cross Media Research Study Executive Director Michael Zimbalist presents the results of a study that tested recall and memorability of online and TV advertising - both alone and in combination.
	Terms & Conditions Update CNET's Joanna Bloor explains how the IAB & 4As got to version two of the Terms &Conditions document, and walks through key elements.
	IAB/4A Terms & Conditions 2002 Document IAB/4A Terms & Conditions 2002 Document w/Education
	Learning to Love The GRP ARF members explain the industry's progress on this topic; Nielsen//NetRatings, DoubleClick, JMM and Atlas DMT talk about their tools for calculating Reach/Frequency & GRP. The R&F Group's Purpose/Progress R&F: The Nielsen//NetRatings Approach DoubleClick's Commitment to R&F Jupiter Media Metrix' Perspective on R&F Atlas DMT Develops R&F Curves
	Mid-year Perspectives for Online Advertising Marc Ryan, Director of Analysis for Nielsen//NetRatings, talks about current advertising activity trends, including ad size usage updates and Fortune 500 advertiser activity.
	Trends to Watch: Finding New Opportunities JMM's Jack Flanagan reveals data about cross-media usage, information on where online buyers can be found, and findings from usage of the company's new R&F tool.
	The Progress on Online Brand Building John Durham of Interep Interactive offers on update on the activities and decisions of the industry committee charged with studying the issues surrounding online brand building.
	Case Studies:
	Taco Bell/X-Box Partnership Promotion Foote, Cone & Belding's John Keck explains how the agency's media team took the fast-food brand "Outside the Bun" by focusing on its target market's passion for gaming.
	The Florida Department of Citrus Gets Rich This organization used Eyeblaster technology to educate consumers about the benefits of drinking orange juice without driving them to a Web site.
	Florida Citrus on Hollywood.com Florida Citrus on iVillage Florida Citrus on FitnessOnline
	HP Presents the CIO Briefcase Modem Media's Sharon Katz explains how the agency, in partnership with IDG, created a valuable online distributed tool to demonstrate HP's capabilities to IT decision makers.
	Using Overture Keywords to Promote Alamo Acceleration's Eri Golembo shows how a keyword search strategy achieved low cost-per-reservation goals for Alamo/National car rental companies.
	Integrated Campaign Pays Off For RadioShack Partnering with Nickelodeon, Carat Interactive developed an integrated campaign around Jimmy Neutron that included a game and sweepstakes.
	New Concepts Forum iMedia Summit participants offer provocative new ideas they believe will move the industry forward.
	Jim Lanzone: Paid Inclusion Jason Burnham: Purchasing Online Media by Audience Michael DuPont: Reaching Target Market w/"Connectors" Susan Bratton: Precision Marketing Solutions Andrea Spica: The Targeting Network Concept J. B. Sugar: Bringing Ntl. & Local Advertising Together Ari Rosenberg: IPC Pricing Method Brian Quinn: The Introductory Message Matt Wasserlauf: The "Feed Room" - 42 MB zip file Ethan Rapp: The "Single Serving" Campaign Vanessa Benfield: iVillage's Interquizza

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