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PRESENTATION ARCHIVE

iMedia Brand Summit Spring '02 Presentations

The following Powerpoint presentations were delivered at the iMedia Brand Summit in March.

Compaq & FCBi Raise the Digital Bar
To change the public's perception of Compaq as simply a PC manufacturer, the company showcased its capabilities with cutting-edge technology and marketing techniques.

�	Yahoo/Compaq Flash presentation

Delta/Modem Media Build and Strengthen Customer Relationships
After implementing a three-step "customer migration" plan, Delta learned that coordinated efforts between Website, e-mail, banners, DM & print maximize results.

Dynamic Logic: Getting Real About Online Advertising Effectiveness
Dynamic Logic's research shows that interactive is both a direct-response and a branding medium, and that click-through is a small piece of the data pie.

Gator: Next Generation Online Advertising: User-Level Behavior Marketing
Gator explains how to exploit the Internet's full potential as a marketing medium using permission-based anonymous profiling of consumer behavior.

GSD&M: Freelander IPO Online Media Case Study
A pre-launch online advertising campaign encouraged buyers to go to Freelander.com, configure a vehicle, place an order and track their vehicle from the factory.

Avenue A Redefines Online Marketing�s Role AT&T Wireless
An interactive campaign that was aligned with Super Bowl & Olympics offline advertising drove 33% of mLife.com traffic with 10% of the overall budget.

MSN: Updating Your Mix to Improve Profitability
Marketing Evolution's Rex Briggs presents the results of a case study designed to measure the interaction between advertising to a consumer across media.

The New York Times: Surround Sessions Early Results & Key Findings
Preliminary data from advertisers using the New York Times� surround sessions show that this ad model is a powerful tool for increasing key branding and ad effectiveness.

OPA: The Internet First Consumer Media Consumption Study
Findings indicate marketers have a unique opportunity to reach affluent, well-educated consumers during the workday � a time when they are inaccessible by any other medium.

Jupiter Media Metrix: Online Advertising in Early 2002
Research shows that interactive media is resilient, that new ad elements have gained traction since last year, and large advertisers and publishers are gaining clout.
**Data may not be copied or used without express permission of Jupiter Media Metrix

Upstream: The Media Case for Online Marketing
Among the observations made and presented by the Upstream Group, interactive media should aim for a $7.8 billion increase from TV migration alone. Find out why.