"Spyware and Cookies" (618KB)
Trevor Hughes from the Network Advertising Initiative focuses on legislation dealing with spyware and cookies.

"New Industry Association" (2.8MB)
Two executives discuss their role with new group Safecount and the "cookie issue" facing all of us.

"The Case For More Online Advertising Dollars" (1MB)
Dean Harris, Chief Marketing Officer, Vonage
Describes the strength interactive adds to the integrated marketing mix.

"Mobile Marketing" (4MB)
Courtney Acuff, Wireless Marketing Specialist, Starcom MediaVest Group's Digits
Kevin Granath, Director, Emerging Media, ESPN.com
Describes the state of the industry and showcases tangible opportunities for advertisers, best practices and a case study.

"Optimal Frequency" (100KB)
Young-Bean Song, Director of Analytics, Atlas DMT
Greg Rogers, Director of Insights and Analytics, The Digital Edge
Demonstrate the impact frequency has on online campaign conversion rates.

"Contextual Marketing Best Practices"
Avi Naider, President, WhenU
Reed Freeman, Chief Privacy Officer, Claria Corp.
Discusses best practices in privacy, contextuality, frequency and user experience, as well as describes adware's current opportunities and the risks in making a wrong choice and regulatory concerns.

"Total Communications Planning" (3MB)
Andrea Ching, Partner, Group Planning Director, mOne
Teaches how to effectively integrate direct, digital and traditional channels into a single client strategy.

"Best Practices for Creative Execution in Online Ads" (6MB)
Lydia Estrada, Vice President of Media Services, Ignited Minds
Demonstrates which types of creative executions to use and to avoid, and which set of creative elements should be applied to each type of ad unit for maximum impact.

"Demystifying, Defining and Profiting from Behavioral Targeting" (.5MB)
Neil Perry, Vice President, Market Intelligence, iMedia Communications
Demonstrates case studies from the four types of behavioral targeting: publisher side, network, advertiser side, and computer adware.

"Emerging Platforms"
Jeff Minsky, Director of Emerging Media Platforms U.S. , OMD Digital
Discusses how to navigate the emerging media landscape and make important decisions about how, where and when to engage.

"The Future of Search" (4.8MB)
Kevin Ryan, Search Editor, iMedia Communications, Inc.
We know what's going on with search today, but what does the future hold for search and search engine marketing?

"Total Communications Planning"
Toby Gabriner, President, Carat Interactive
Carat North America , who has championed the total communications planning practice, gives an overview of the innovative practice and its applications.