The internet is spreading from personal computers to mobile phones, game devices, iTV and beyond. As the internet grows it creates new channels for marketers and advertisers. At the iMedia Breakthrough '06 Summit you'll join your colleagues, competitors and the industry's cutting-edge thinkers in a stimulating dialogue that discusses new advertising models and new opportunities in platforms like mobile, video and gaming.
Marketers rely upon iMedia Summits to provide needed information, industry discussion, collaboration and networking that advance of interactive as a marketing medium.
You'll fly to Nevada's beautiful Lake Las Vegas and stay at the Hyatt Regency Resort -- far from your workday responsibilities and distractions -- where you'll enjoy a stimulating environment in which to forge new business relationships while deepening and extending your current network.
The Summit will include a keynote address, interactive working group sessions, panel discussions, recreational excursions and delicious meals, all in a gorgeous setting.
Why are emerging platforms such a hot topic?
"As multiple emerging technology platforms are playing a more significant role in marketing budgets, it's time to not only get a '101' on these platforms but examine their trends, case studies, ROI metrics and immediate applications. As a leader in results-oriented networking events between advertisers, marketers, technologies and brands, iMedia is poised to pull off a successful first effort focused on emerging platforms, and I am thrilled to contribute to its success."
-- Nihal Mehta, President/co-Founder, IPSH
"The online industry desperately needs an emerging platform Summit where the issues facing Advertisers, Marketers, Technologies and Brand as a business model for marketing through these new platforms is explored, and conventions can be challenged and new insights developed. No organization is better able to make such an emerging platform Summit a reality than is iMedia. I applaud the initiative iMedia is taking and look forward to being an active supporter and participant in the development of this event."
-- Todd Herman, Director, Business Strategy, MSN Video/Movies/TV, Microsoft
"As media channels evolve into a fragmented, digital domain; they present significant challenges and opportunities for improved addressability, optimization, and measurement. All constituents in the media industry have a stake in how this transition to digital media is managed. Furthermore, the industry is increasingly reliant on emerging technology platforms to manage and exploit this change. iMedia is demonstrating their grasp of the issues by creating this emerging platform Summit event with the quality of thought leadership and content they can deliver. By organizing smart and experienced leaders representing brand marketers, agencies, media distribution, and technology, iMedia is helping to frame up the business model dialogue in a relevant and meaningful way."
-- Scott Ferris, Senior VP and General Manager, Atlas On Demand, Atlas DMT
Agenda & Attendees
Who sets the agenda? iMedia executive staff and the Advisory Board composed of brand marketers, agency executives, publishers, consultants:
David Adelman, Media Director, Johnson & Johnson Global Marketing Group
Robert DeSena, Managing Director, Mars Direct, Masterfoods US
Ed Kim, Manager, Alternative Media & Evolving Tech, Unilever
Gordon Paddison, EVP, Integrated Marketing, New Line Cinema
Cory Treffiletti, SVP, Engagement Architect, Carat Fusion
James Kiernan, Associate Director, Digital Media & Innovation, MediaVest Worldwide
Michael Gorman, Director, Emerging Technology, phd
Adam Gerber, VP of Advertising Products and Strategy, Brightcove
Andy Fessel, Vice President, Strategic Insight & Development, Freestyle Interactive
Julie Shumaker, National Director of Sales, Video Game Advertising, Electronic Arts
Tom Morgan, CEO, BlackArrow
Nihal Mehta, President/co-Founder, IPSH!
Who attends? We invite 120 marketing executives from the nation's top brands and advertising agencies to attend as our guest, free of charge. In addition, we invite 100 individuals from the leading interactive media companies, advertising services, and technology providers.
How can I sign up? Attendance to the Summit is by invitation only.