| April 13 |
| 8:00am-9:00am |
Continental Breakfast and Registration |
| 9:00am-9:10am |
Opening Video |
| 9:10am-10:00am |
Keynote: "The Marketer to Catch"
Tom Ortenberg, President, Lionsgate Theatrical Films |
| 10:00am-10:40am |
Creative Showcase:"Integrated Marketing"
Presenters: Suzanne Kolb, Executive Vice President, Marketing & Communications, E! Networks
Susie Fogelson, Vice President, Marketing, Food Network |
|
| 10:40am-10:50am |
Break |
| 10:50am-10:55am |
Transition Remarks
Rebecca Weeks, Content Director, iMedia Communications, Inc. |
| 10:55am-11:45am |
Panel: "Who's Shaking Up Entertainment"
Topic: Which new companies are breaking down traditional ways of distributing and creating entertainment products? What are the implications to marketers?
Panelists: Beth Lewand, Vice President, Digital Media, Comedy Central
Scott Roesch, Vice President & General Manager, AtomFilms
Jack Hallahan, VP, Advertising, MobiTV
Moderator: Jonathan Bing, Deputy Managing Editor, Daily Variety |
|
| 11:45am-12:15pm |
Research Presentation: "Marketing Matches and Misfires"
Topic: Why are media spending habits so misaligned from consumer behavior trends? How are consumers adopting new media and technology and what are the implications for entertainment marketers?
Presenter: Brad Berens, Executive Editor, iMedia Communications, Inc.
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|
| 12:15pm-1:30pm |
Luncheon and "Visionary Marketer" Award Ceremony
Entertainment's most innovative marketer is presented with an award
Recipient: Albert Cheng, Executive Vice President, Digital Media, Disney-ABC Television Group |
|
| 1:30pm-2:15pm |
Panel: "The Changing Media Landscape"
Topic:Sales executives from traditional and interactive media discuss the challenges they face internally and externally in today's dynamic marketplace
Panelists: Jon Nesvig, President, Sales, Fox Broadcasting Company
Vince Messina, Entertainment Category Officer, Yahoo!
Tom Morrissy, Associate Publisher of Sales and Marketing, Entertainment Weekly
Mary Beth Garber, President, Southern California Radio Broadcasters Association
Moderator: Rick Parkhill, CEO, iMedia Communications, Inc. |
| 2:15pm-2:45pm |
Insight Presentation: "Mobile as a Marketing Research Tool"
Presenters: Abe Recio, Vice President, Domestic Theatrical Market Research, Warner Bros. Pictures
Heidi Dickert, Vice President, New Products and Business Development, MarketTools Inc. |
|
| 2:45pm-3:00pm |
Break
|
|
| 3:00pm-3:30pm |
Case Studies: “Mindset Mapping: Understanding Audience Hot Buttons Across Entertainment Outlets”
Vince Broady, co-Founder, GameSpot / SVP, Games & Entertainment CNET Networks |
|
| 3:30pm-4:30pm |
Panel: “Movie Marketing’s Brave New World”
Topic: Executives discuss how the challenges of fully integrating marketing campaigns: taking leadership, cross-media planning and measuring platforms.
Panelists: David Brooks, President of Marketing, Focus Features
Kevin Campbell, EVP Strategic Marketing, 20th Century Fox
Gordon Paddison, EVP, Integrated Marketing, New Line Cinema
Moderator: Charlie Koones, President, Variety Group |
| 4:30pm-6:00pm |
Cocktail Reception | |
