iMedia Summit Schedule
"Engagement is the New Reach"

Sunday, May 21 8:30 am-3 pm Agency Attendees Only Breakfast and Meeting   3-8 pm Summit Registration Desk Open   5:15-6:30 pm Sponsored Media Presentations (Agency Attendees Only)   7-10 pm Opening Cocktail and Networking Reception Sponsored by:       Monday, May 22 7 am-5 pm WiFi Lounge Sponsored by: 7:30-8:30 am Sponsored Media Presentations & Breakfast (Agency Attendees Only)   7:45-8:30 am Industry Breakfast for Sellers Sponsored by: 8:30-8:45 am Transition/Networking Break   8:45-9 am Welcome Remarks Rick Parkhill, CEO, iMedia Communications, Inc.   9-10:15 am Opening Session: "Consumer Engagement: What Does it Mean?" Framing Keynote: Bob DeSena, CEO, Engagement Marketing Group Research Perspective: Ken Wollenberg, EVP, Simmons Strategic Planning and Marketing Agency POV: Kate Sirkin, EVP & Global Research Director, Starcom MediaVest Group Moderator: Doug Weaver, President, Upstream Group   10:15-10:30 am Transition/Networking Break   10:30-11:30 am Roundtable Discussions (Five tables per topic, One leader per table) Topic 1 - Next Generation Behaviorial Targeting Topic 2 - Video Advertising Topic 3 - The Future of Search Topic 4 - Measurement Topic 5 - Blogging/RSS Advertising Topic 6 - Gaming Measurement   11:30 am-12:15 pm Roundtable Discussions (Five tables per topic, One leader per table) Topic 7 - Mobile Marketing Best Practices Topic 8 - Email Marketing Topic 9 - Integrated Marketing Topic 10 - IAB Video Standards Topic 11 - Nonlinear Media Topic 12 - Contextual vs. Behavioral Targeting   12:15 pm Boxed Lunches and Depart for Afternoon Recreation Activities Sponsored by: 6:30-7:30 pm Cocktail/Networking Reception Sponsored by: 7:30-9:30 pm Dinner Sponsored by: 9:30-11:30 pm After Dinner Reception Sponsored by:       Tuesday, May 23 7 am-5 pm WiFi Lounge Sponsored by: 7:30-8:30 am Sponsored Media Presentations & Breakfast (Agency Attendees Only)   7:45-8:30 am Industry Breakfast for Sellers Sponsored by: 8:30-8:45 am Networking/Transition break   8:45-8:55 am Opening Remarks Rebecca Weeks, Content Director, iMedia Summits   8:55-9:30 am Keynote Presentation: “Influences, Motives and Impacts” Esther Franklin, SVP, Director of Consumer Context Planning, Starcom USA   9:30-10:15 am Panel Presentation: "Opportunities in User-Generated Content" Pete Blackshaw, Chief Marketing Officer, Nielsen BuzzMetrics Mike Murphy, VP of Media Sales, Facebook Oliver Luckett, SVP Advertising Sales, Revver, Inc. Moderator: Mark Drosos, VP Business Development/Client Services, nFusion   10:15-10:30 am Networking/Transition Break   10:30-11:15 am Breakout Sessions Session A - Integrated Marketing: How to Make It Work Ted Moon, Director, Media Innovations, Sprint/Nextel Alison Kennedy, Director of NY Interactive Sales, Scripps Networks Session B - Agency/Client/Publisher Relationships Doug Weaver, President, Upstream Group Session C - Creative for Emerging Platforms Amanda Kelso, Executive Producer, Goodby, Silverstein & Partners Hashem Bajwa, Communications Planner, Goodby, Silverstein & Partners   11:15-12:15 pm Breakout Sessions (Repeated) Session A - Integrated Marketing: How to Make It Work Ted Moon, Director, Media Innovations, Sprint/Nextel Alison Kennedy, Director of NY Interactive Sales, Scripps Networks Session B - Agency/Client/Publisher Relationships Doug Weaver, President, Upstream Group Session C - Creative for Emerging Platforms Amanda Kelso, Executive Producer, Goodby, Silverstein & Partners Hashem Bajwa, Communications Planner, Goodby, Silverstein & Partners   12:15-1:45 pm Luncheon/Networking Sponsored by: 1:45-2:30 pm What You Missed At Other Roundtable Discussions Brad Berens, Executive Editor, iMedia Communications, Inc.   2:30-2:45 pm Networking Award Presentation   2:45-3:30 pm Summit Feedback Session (Agencies Only)   6:30-7:30 pm Cocktail/Networking Reception Sponsored by: 7:30-9:30 pm Dinner Sponsored by: 9:30-11:30 pm After Dinner Reception Sponsored by:     Wednesday, May 24 8:00-8:45 am Networking Breakfast   8:45-9:15 am Presentation of Summit Feedback   9:15-9:30 am Town Hall Forum Brad Berens, Executive Editor, iMedia Communications, Inc.   9:30 am Closing Remarks

Schedule - subject to change