iMedia Brand Summit Schedule
"The New Influencers: How Digital Teams are Shaping Brand Marketing"

Sunday, September 10th: Arrival Day 8:30 am-3 pm Brand Marketers Only Breakfast and Meeting   3 - 8 pm Summit Registration Desk Open   5:30 - 6:30 pm Sponsored Media Presentations (Brand Marketers Only)   7 - 10 pm Opening Cocktail and Networking Reception Sponsored by:   Monday, September 11th: Opening Day 7 am - 5 pm WiFi Lounge Sponsored by: 8:00 - 9:00 am Sponsored Media Presentations & Breakfast (Brand Marketers Only)   8:00 - 8:45 am Industry Participant Breakfast Most top web publishers are so focused on selling more premium deals at higher prices that their non-premium inventory is little more than an afterthought. But simply handing those assets to a few networks may cost a publisher thousands of dollars every day. Find out how one publisher's dramatic shift in thinking led to dramatic increases in the value of their non-premium inventory and improvements in productivity. Presenter: David Steinberger, Vice President of Operations, Tickle, Inc. Sponsored by: 8:45 - 9:00 am Transition/Networking Break   9:00 am Welcome Remarks Rick Parkhill, CEO, iMedia Communications, Inc.   9:00 - 9:45 am Keynote: "How To Get C-Level Executives to Take Notice" Ian Beavis, Vice President, Marketing, Kia Motors With more than 30 years of experience in the automotive industry, Ian Beavis has held senior posts at clients and agencies alike. He joined Kia in May 2005 and oversees Kia Motors America (KMA) marketing operations including advertising, product planning and public relations. Beavis will walk you through how he: won buy-in from Kia executives an example of a new strategy they have committed to convinced them to let go of their reliance on traditional media enlisted support from team members and other departments and keeps an eye on what's just over the horizon   9:45 - 10:30 am Panel Presentation: "Making the Fundamental Shift Real" Marketers explain what it’s going to take for management teams to believe in digital marketing’s scalability and results. How do you convince them? Who should you get on board to support you? How do you measure success and prove it? How do you fuel innovation within the organization? Panelists: Kevin Doohan, Director, Interactive Marketing, ConAgra Foods Global Marketing Steve Kerho, Director of Media and Interactive Marketing, Nissan North America Tim Murphy, Senior Director Digital Marketing, Anheuser-Busch Anne Murray, Senior Director, Online Marketing, Southwest Airlines Moderator: Tony Romeo, CEO, Strategic Dynamics   10:30 - 10:45 am Transition/Networking Break   10:45 - 11:45 am Roundtable Discussions Topic A: Emerging Media Platforms Topic B: Branding Online Topic C: Integrated Marketing Topic D: Online Video Advertising Topic E: Contextual & Behavioral Targeting Topic F: Measurement Topic G: Viral Marketing Topic H: Creating Brand Experiences Topic I: Direct Marketing   11:45 am - 12:30 pm Breakthrough Spotlight Showcase A: "Multi Dimensional Media Optimization" Join Martin Wesley, CEO of BlackFoot, Inc., and David Smith, CEO of Mediasmith, an interactive agency, as they present a case study profiling a mobile commerce client striving for media mix optimization against high and low value customers; single dimension optimization vs. multi dimensional optimization. They’ll also discuss how marketers can squeeze the most out of their media spend through multi dimensional optimization: Optimizing your ad spend the way you plan it, within the context of demographic and sociographic data. Presented by: Showcase B: "Cube Fabulous: How to Launch a Hit in Broadband" In collaboration with Honda and Shorn Entertainment, Broadband Enterprises launched Cube Fabulous, the first hit on Broadband. The objective of Honda was to reach “first time car buyers” with their new, metro-funky vehicle, The Fit. To do that, RPA, Honda’s agency, partnered with Broadband Enterprises to produce Cube Fabulous, a show featuring cube makeovers of dowdy office environments across corporate America. Cube Fabulous, in addition to being a critical success, effectively reached Honda’s target with the allure of product-placed programming across The Broadband Enterprises Network. With this case-study, the model has been established for using original broadband programming to effectively reach your marketing goals. Come learn how we did it. Presented by: Showcase C: "Leveraging Integrated Solutions for Interactive Video Online and in Games" Video is hot. Gaming is even hotter. Combine the two and realize brand success that sizzles. Join Eyeblaster and RealNetworks—who deliver industry-leading digital marketing and in-game ad solutions for Fortune 1000 companies—as they present successful practices to help marketers learn how to easily break through the barriers of creating and implementing video, how to reach and engage the gaming audience and why video is a powerful tool that impacts response. Presented by: 12:30 - 1:15 pm Breakthrough Spotlight (Repeated) Showcase A: "Multi Dimensional Media Optimization" presented by BlackFoot, Inc.   Showcase B: "Cube Fabulous: How to Launch a Hit in Broadband" presented by Broadband Enterprises   Showcase C: "Leveraging Integrated Solutions for Interactive Video Online and in Games" presented by Eyeblaster, Inc.   1:15 pm Boxed Lunches/ Depart for Recreation Activities Sponsored by: 6:30 - 7:30 pm Cocktail/Networking Reception Sponsored by: 7:30 - 9:30 pm Dinner Sponsored by: 9:30 - 11:30 pm After-Dinner Reception Sponsored by:   Tuesday, September 12th 7 am - 5 pm WiFi Lounge Sponsored by: 8:00 - 9:00 am Sponsored Media Presentations & Breakfast (Brand Marketers Only)   8:00 - 8:45 am Industry Participant Breakfast   8:45 - 9:00 am Transition/Networking Break   9:00 am Opening Remarks Rebecca Weeks, Content Director, iMedia Summits   9:00 - 9:35 am Keynote Interview: "The Digital Embrace: From Intent to Action, From Mindset to Talent" Interviewee: Laura Desmond, CEO, MediaVest Laura Desmond is one of the most celebrated and recognized CEO’s in the media services industry. She has received the AAF’s Achievement Award, Ad Age’s Media Maven, Mediaweek’s Executive All Star – all in a 12 month period. Serving as the strategic communications mastermind for top US Marketers including Coke, P&G, Kraft and Masterfoods, she challenges, inspires and leads colleagues to develop solutions. Interviewer: Suzanne Vranica, Reporter, Wall Street Journal   9:35 - 10:15 am Top Ten Reasons To Invest in Interactive This session provides you, the interactive media advocate, with a tool that makes relevant arguments to the 10 major stumbling blocks preventing your CMO from investing more in digital media. It shatters traditional media reliance as well as marketing myths, and empowers your organization to leverage new opportunities with confidence. Presenters: Brad Berens, Executive Editor, iMedia Communications, Inc. Geoff Ramsey, CEO, eMarketer Tony Romeo, CEO, Strategic Dynamics   10:15 - 10:30 am Transition / Networking Break   10:30 - 11:30 am Topic Forums Topic A: Integrated Marketing How can we work with traditional marketing counterparts to create integrated brand campaigns? How can we better create seamless consumer engagement between offline and online? What is the ideal process for holistic planning? Who should lead integrated marketing and what are the necessary agency and brand structures? Moderators: Richard Coughlin, Account Director, Crispin Porter + Bogusky Rebecca Weeks, Content Director, iMedia Summits Topic B: Creative More and more, interactive departments are being asked to deliver the "big idea" for a brand. How do you determine which creative process works best for your goals and budget? When is it appropriate to translate TV assets online and when is it better to be more inventive by developing an integrated media buy from scratch? Moderators: Nathan Hackstock, Creative Director, TEQUILA\ Jason Kuperman, Director, Interactive and Entertainment Practice, TEQUILA\ Topic C: Social Media & User-Generated Content Social networks, which are segmented for special interest groups, hit at the essence of behavioral targeting. How can brands participate in this highly engaging environment without disrupting the user experience? How can brands be assured that the user-generated content they are associated with is clean? Moderators: Jim Nail, Chief Strategy and Marketing Officer, Cymfony Doug Weaver, President, Upstream Group   11:30 - 12:15 pm Breakout Sessions Session A: "Search Engine Marketing LIVE!" In this extremely interactive and educational session, Fredrick Marckini, CEO of iProspect, will "fly without a net," soliciting volunteers from the audience to offer their websites for critiquing from both an organic and paid search marketing perspective. After providing a brief primer on organic and paid search -- and why it's vital that marketers participate in both -- Marckini will open a live internet connection and spend a few minutes on each volunteer's site, pointing out things that are being done well, as well as explaining what could be changed to help drive more qualified visitors to the website. At the end of the session a prize will be awarded to the volunteer whose site taught the audience the most about search engine marketing. Presented by: Session B: "Do Great Brands Beget Great Brands?" What do we know about the branding power of the Web, and how much does WHERE you advertise make a difference? What kinds of campaigns best leverage the credibility of quality marketing partners, and how far are they willing to stretch their brands for your campaigns? Does local matter – and if it does in fact lend relevance – how well does it scale? The Newspaper Association of America teams with online newspaper executives like Chris Hendricks, Interactive Media VP of McClatchy Co. (which now operates RealCities), to share new research, breakthrough ad vehicles and real solutions for marketers. Tap our panel of experts for ideas on new media platforms, local search, RSS, podcasts, VODcasts and more that you can implement the day you get back to the office. Presented by: Session C: "How Does Brand Messaging Impact Direct Response Strategy?" Does your brand team talk to your direct response team? Well, maybe they should. Learn how one of the travel industry’s leading marketers integrates brand and direct efforts, and what lessons you can apply to your business. Burt Rosen, vice president brand interactive marketing of Starwood Hotels & Resorts Worldwide, will share his experiences, and address issues like the best way to link brand and direct messaging, how media strategies differ across brand and direct campaigns, when is remarketing most effective and what D/R metrics can tell you about brand campaign performance. Don’t miss this important session for any brand marketer that increasingly needs to be metric-driven. Presented by: 12:15 - 1:00 pm Breakout Sessions (Repeated) Session A: "Search Engine Marketing LIVE!" presented by iProspect   Session B: "Do Great Brands Beget Great Brands?" presented by Newspaper Association of America   Session C: "How Does Brand Messaging Impact Direct Response Strategy?" presented by Right Media   1:00 - 2:15 pm Luncheon Sponsored by: 2:15 - 3:00 pm Summit Feedback Session (Brand Marketers Only)   3:00 - 4:00 pm WiFi Afternoon Mixer Sponsored by: 3:00 - 7:00 pm Shipping Desk Sponsored by: 6:30 - 7:30 pm Cocktail/Networking Reception Sponsored by: 7:30 - 9:30 pm Dinner   9:30 - 11:30 pm After-Dinner Reception Sponsored by:   Wednesday, September 13th 8:00 - 8:45 am Networking Breakfast   8:45 - 9:15 am Presentation of Summit Feedback   9:15 - 9:30 am Town Hall Forum Kurt Indvik, General Manager, iMedia Communications, Inc.   9:30 am Closing Remarks Rick Parkhill, CEO, iMedia Communications, Inc.

Schedule - subject to change