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PRESENTATION ARCHIVE
 iMedia Summit Fall '01 Presentations
 The following Powerpoint presentations were delivered during the inaugural iMedia Summit in Park City, Utah.

Upstream Group's summary of conference topics

Jupiter Media Metrix: Online Advertising Could be Headed for Trying Times
Is online advertising growing? Dying? Stagnant? Raw data is the best way to determine the industry's strength, or lack thereof. To help Summit attendees get a sense of industry strength, Marty Levin, Executive Vice President presented numbers from the third quarter of 2001.
**All Copied Slides Must Be Attributed to Jupiter Media Metrix


Tribal DDB: How Traditional GRP Format can be Made Internet-Friendly
The online world can't come to an agreement about Web metrics. How can offline brand managers even begin to understand a medium they have little or no experience with? With much of the online world's future depending on traditional brand involvement, it's imperative the industry provide brands with an easy-to-understand explanation of Internet numbers. Chief Media Officer Tim McHale presented iMedia Summit attendees with one solution to the problem.

Yahoo: Information about the Latest Incarnation of the Terms and Conditions
The IAB and the AAAA have been working together for months on a standard contract for online advertising buys. They unveiled their first draft earlier this year, but the set of terms and conditions they created have not been universally accepted. During the iMedia Summit, those involved with the ongoing revision process were able to agree on some changes to the document. Presented by Yahoo's Sr. Dir. of Client Services, Jeff Weitzman

NYTimes.com: How a Traditional Media Giant is Handling Online Sales
Web publishers are aggressively searching for any new advertising concept or format that will entice advertisers. While larger ads, rich media interstitials and day-part sales have shown momentum, there has been no consensus on the next great online advertising trend. Now, NYTimes.com has created its own solution with "surround sessions," an advertising option that literally follows site visitors during their session. Presented by Jason Krebs, VP Sales.
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