| iMedia Brand Summit Coconut Point '05 Presentations |
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| The following Powerpoint presentations were delivered at the iMedia Brand Summit in February. |
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Keynote - "The Power of Precision: Capturing and Leveraging Customer Information" (15MB)
Jeff Zabin, Director of Marketing, Fair Isaac Corporation and author of Precision Marketing
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Presentation: "Building Word of Mouth through Community Marketing" (5MB)
George Master's ipod ad (9.6MB)
Steve Rubel, Vice President, Client Services, CooperKatz & Company
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Super Bowl Winners and Losers (19.9MB) (Edited version of his presentation)
Bob Garfield , "Garfield's Ad Review, Advertising Age"
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Panel Discussion: "MMM meets WWW: Marketing Mix Modeling in the Interactive Age" (163KB)
Moderator: Doug Weaver, President, Upstream Group
John Nardone, Executive Vice President- Product Development and Marketing, MMA
Gerard Broussard, Sr. Partner, Director of Analytics, MOne
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Breakout Sessions: |
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Integrated Direct Marketing
Presentations (15.7MB)
Mark Hughes, CEO, Buzz Marketing
Maria Mandel, Partner, Director of Digital Innovation, Ogilvy Interactive
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Multi-Cultural Marketing
Blacker (20MB)
Peter Blacker, Vice President, International & Multicultural, AOL Media Networks
Erin Patton, President, The Mastermind Group
Stacy Crespo, Motorola, Director of Business Development & Partnership Strategies
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Adware & Spyware
Chapell (35KB)
Alan Chapell, President, Chapell & Associates
Trevor Hughes, Executive Director, Network Advertising Initiative (NAI)
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Research Study: "Harnessing the Impact of High Speed" (1.5MB)
Neil Perry, President, Neil Perry Associates, Inc.
Pam Horan, VP Marketing & Membership, Online Publishers Association
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Insight Presentation: "An Essential Part of Everyday Life" (53KB)
Dr. Jeff Cole, Director, USC Annenberg School Center for the Digital Future
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