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PRESENTATION ARCHIVE

iMedia and Variety''s "Integrate '05" -- Presentations

The following Powerpoint presentations were delivered at Variety and iMedia's "Integrate '05" Summit in June.

	"Changes in the Marketing Mix" (4.85MB) iMedia Executive Editor Brad Berens gives an overview of how the entertainment consumer's habits have changed, and how the marketing spend has changed -- and failed to change -- with it.
	"Broader" (3.92MB) Read a presentation by Carat Interactive's Greg Smith about using the internet to drive television viewership.