Today's consumers have high expectations, to say the least. They adopt new platforms and apps at a staggeringly quick rate, expect the perfect blend of personalization and privacy from their favorite brands, and can leave a brand quickly after a negative experience. At this iMedia Brand Summit, we'll address the changing consumer behaviors, attitudes, and habits that marketers must understand in order to meet those expectations.
The worlds of content, publishing, and media buying are colliding faster than the atoms in a particle accelerator. What does this new world order mean for brands and their agencies? How do publishers take advantage of a democratized buying system? Come learn from some of the brightest market makers about how they’ve bested the system.
Agencies continue to refine and redefine their value proposition in order to remain relevant. Brands are slowly moving programmatic technology in-house and developing automated, always-on programs for almost every marketing channel. Meanwhile, publishers -- with their ever-growing sponsored content opportunities -- are increasingly partnering directly with brands. Where does the modern agency fit in?
Connecting Brands With Consumers: At iMedia Brand Summit South East Asia, we’ll address the ever-evolving consumer behaviors, attitudes, and habits that marketers must understand in order to meet expectations....
iMedia Brand Summit is an intimate environment for senior brand marketing executives to converge, debate and discuss the major strategic issues they face in marketing....
Join India's most influential marketers and the industry's sharpest minds to learn about the latest in digital and stay ahead of competition....