Delivering the Future of Media October 2 - 4, 2017, New Orleans, LA
Technology innovations are constantly disrupting our industry. With the rise of AI and programmatic comes a commoditization of media, and in turn a devaluation of media departments. Rather than focusing on strategic execution, the question has become “how to buy media.” We’re buying more impressions, in many more and different venues than ever before, with greater efficiency via DMPs, DSPs (and whatever acronym of the day evolves). And these technologies are making money on infrastructure, and eating into our margins. They also come with a whole host of challenges – viewability, transparency, bots, ad fraud and reporting discrepancies.
Have we somehow lost the brains and humanity, which (while they cost more) provided better quality opportunities for truly getting the message at the right place at the right time – as opposed to just showing it more often? How can we as a community deliver on the challenges and opportunities that today’s environment brings us?
Join leaders at the iMedia Agency Summit to discuss:
- The structural challenges agencies face in the ever-evolving marketing landscape
- How to partner smartly with media and technology vendors to amplify value for the client
- How to keep employees engaged and nimble, always learning and contributing in a world where automation looks to be taking over and agency compensation models are taking a hit
- Which are the latest technology innovations influencing both consumers and the way in which we should work with our clients?
- With the rise of digital-first businesses, and the tri-opoly of Facebook, Google, and Amazon creating new inventory streams, what IS media anymore?
- Best practices for keeping lines of communication open and honest with clients – and the relationship always evolving with the times
Confirmed Agencies Include:
Attend the Summit
Thank you for your interest in participating in the upcoming iMedia event! We've received your inquiry and will be in touch soon to discuss next steps.
Qualified agency executives are invited to be our VIP guests. If eligible, you’ll receive a complimentary pass to this event along with these benefits:
- Automatic invitation to the agency-only, closed-door ASPEN Group
- 2.5 days of peer-to-peer exchange
- Informative, insightful sessions and keynotes on the most timely and critical issues
- Roundtable discussions
- Access to networking functions, including iMedia's exclusive One to One program
- Complimentary meals and beverages
- Complimentary 2-night stay at the The Ritz-Carlton, New Orleans
> Request an invitation
Featured Speakers
President, Chief Client Officer, Verizon
President, Central Region
Global Leader, Agency Services
Global President
President
Executive Vice President
Global Head of Experience Design
Vice President
VP of Media
Director, Ignition Factory
SVP Man Dir Capabilities, Solutions & Integration
CEO / Managing Partner
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Director of Partnerships & Platforms
Agency Partnerships Director
Chief of Insights
Vice President, Agency Relations
Co-Founder & COO
Director of Agency Partnerships
Senior Account Executive
SVP of Global Brand & Programmatic
General Manager
President
Head of Strategy
Director of Agency and Strategic Partnerships
VP of Solutions & Partnerships
Creative Coach
VP of Digital Marketing Solution
Director of Global Agency Partnerships
Agenda
10:00 AM - 12:00 PM
Agency Delegate Registration
10:00 AM - 2:00 PM
Sponsor and Networker Registration
12:00 PM - 12:30 PM
The Aspen Group is a private, peer-to-peer town hall designed by agency leaders for agency leaders dedicated to industry progression. It's a "no BS" forum that's not only a one-of-a-kind networking experience, but provides unprecedented access to industry leaders.
12:30 PM - 1:00 PM
Data and technology has been great for automation, but a singular focus on efficiency often misses the human element. Join us for a fireside with Darrell Jursa, SVP/ Managing Director, Capabilities, Solutions & Integration at Resolution Media, as we discuss how understanding identity can lead to gre ... (More)
1:00 PM - 3:00 PM
Aspen Group Sessions (Agencies Only)
Moderated By: John Durham, CEO / Managing Partner, Catalyst SF
3:00 PM - 3:30 PM
In today’s technology-driven world, location data is increasingly critical for personalized advertising experiences on mobile devices. But leveraging location data in a smart and effective way and measuring the results can be challenging. In this session, you’ll learn how to identify quality locatio ... (More)
3:45 PM - 6:10 PM
The One to One session is a fundamental part of iMedia and gives you a chance to meet with peers and industry leaders to discuss Marketing challenges. The session is a fantastic ice breaker and allows you to meet solution providers in a relaxed and informal environment.
Sponsored by:
6:10 PM - 6:45 PM
Free Time
6:45 PM - 7:30 PM
Welcome Reception & Canapes
7:30 PM - 7:45 PM
Opening Remarks by Summit Host
7:45 PM - 8:20 PM
In a media ecosystem that's becoming more digital by the moment, when - in fact - everything is digital, where do Chief Digital Officers fit? Maybe they don't? Why has the fastest growing executive rank become a sign of the times?
8:20 PM - 10:00 PM
Dinner & Networking
7:30 AM - 8:45 AM
Over breakfast, experts will facilitate an exchange of information and ideas between participants in small groups. This is your chance for unconventionally structured discussions with like-minded peers.
8:45 AM - 9:20 AM
Agencies today are getting squeezed from all sides. Brands are increasingly working directly with publishers and tech providers, and bringing more and more functions in house. In the newly released Ad Age rankings we see non-traditional agencies cracking the top 10. In the middle are up and comers w ... (More)
9:20 AM - 9:50 AM
The early days of advertising may have revolved around storytelling, but the industry’s future is unequivocally data-driven. And while most marketers understand the important role data can have in growing their businesses, a substantial gap remains between expectations and reality.
A new Adve ... (More)
10:00 AM - 10:30 AM
Morning Coffee Break
Sponsored by:
10:30 AM - 11:00 AM
Breakout Session 1
The Most Important (and often missing) Data that Agencies Need to Compete in Tomorrow’s Media World
This presentation will explore how full “digital market intelligence” solutions can enhance ROI by extending beyond traffic data to encompass the three C’s: competitive insight, customer journey, and ... (More)
Breakout Session 2
AI-Driven Democratization of Programmatic
An interactive and detailed exploration of how next generation platforms will transcend what is today's MarTech and AdTech ecosystems in order to achieve holistically optimized businesses and customer ... (More)
Breakout Session 3
Should Agencies Embrace the Review Economy?
Gone are the days when, as marketers, we have to “go with our gut.” We live in a world of rich data, and we need only to look in the right place. Review data can be a marketing blessing and a PR hot p ... (More)
11:05 AM - 11:35 AM
Breakout Session 1
Winning in a Data Driven World
The future belongs to agencies who understand how to collect, analyze, consume & monetize fragmented data sources. Sessions focusses on:
* How large media agencies have used large scale data to their ... (More)
Breakout Session 2
The State of Social with 4C
Social media continues to grab more marketing dollars and play an increasingly central role in overall brand strategy. To access social advertising growth and key trends, each quarter 4C analyses a re ... (More)
Breakout Session 3
Pull vs. Push: Demand-Driven Account-Based Marketing (ABM)
Account-Based Marketing or ABM has swept the world of B2B marketing. While many advertisers are still mastering the basics of ABM - customers are racing ahead and expect more. Your clients target cust ... (More)
11:45 AM - 12:15 PM
Price Glomski, EVP at PMG, gives an honest and transparent talk about the advantages and disadvantages of independent agencies vs. those under holding companies. Formerly the managing director of iProspect's largest U.S. office, Price offers a unique perspective, having gone from starting his career ... (More)
12:15 PM - 12:45 PM
With U.S. brand advertisers forecasting to increase their mobile video advertising spends by 56% and consumers spending 90% of their mobile time within apps, not the mobile browser, it’s important to understand how to run effective in-app video campaigns. This session is aimed at Brand Marketers and ... (More)
1:00 PM - 5:00 PM
Activity 1
Extreme Go-Karting
Combine your skills, speed, and strategy to see who will be standing on the top. The group will be divided into teams to compete for the most laps in ... (More)
Activity 2
The Hottest Party on the Mississippi River
Enjoy sweet river breezes on the promenade deck as you cruise down the mighty Mississippi River as a Historian entertains you with a detailed narratio ... (More)
Sponsored by:
Activity 3
Cook-off challenge at the NOLA School of Cooking
Guests will be competing in the Cook-off Challenge. Their version of 'Chopped'! The chefs will masterfully and delightfully guide the competitors thro ... (More)
Activity 4
Golfing at Bayou Oaks at City Park
Prepare yourself for an unparalleled golfing experience. The course is a pleasure for golfers of any skill level to play. Guests will participate in a ... (More)
Sponsored by:
5:00 PM - 7:00 PM
Free Time
7:00 PM - 9:00 PM
An authentic NOLA evening with dinner and drinks at The Court of Two Sisters...
9:00 PM - 12:00 AM
Free Time in NOLA
8:00 AM - 9:15 AM
Developing new ideas to meet business challenges is imperative to success in the digital age. If you want to become a high-powered strategic idea machine then join this fast-paced, preception-shattering, interactive session, and learn how to generate hundreds of ideas, on demand, using tools like:
... (More)
9:15 AM - 9:50 AM
In a programmatic world, media buying is increasingly being approached as a scientific formula – an equation with a defined answer to be calculated. Without a doubt, marketing is becoming an industry where the left-brained analysts of the world thrive. But at what cost? As technology enables consume ... (More)
9:50 AM - 10:25 AM
In the midst of media reports about an impending “Retail Apocalypse,” and many traditional retailers announcing closures, Mohannad El-Barachi, General Manager of SweetIQ, offers marketers a fresh perspective on how to “future-proof” their Omni-Channel and Local strategies with sustainable practices ... (More)
10:25 AM - 10:35 AM
Millions of people post their wants, needs, and desires on social every day. Advertisers need a way to respond and give people what they want at a 1:1 level. That’s where Reply-Based Advertising comes in. Join this session to learn a revolutionary new way to advertise on comment-driven social platfo ... (More)
10:35 AM - 11:05 AM
Morning Coffee Break
Sponsored by:
11:05 AM - 11:25 AM
The iMedia ASPY Awards is an annual event where the agency community recognizes the industry’s best marketing technology, media companies and publishers. Nominations are open to the full marketing community, but the final voting comes 100% from agency marketers. This year’s awards will be presented ... (More)
11:25 AM - 12:00 PM
AI gives brands the power to make better media decisions, create hyper-personalized content, generate insights to optimize the end-to-end customer experience, and uncover opportunities for product innovation. That means companies can deliver more value faster to more people, starting a virtuous cycl ... (More)
12:00 PM - 12:10 PM
Prize Draw 1
BidTellect
Sponsored by:
Prize Draw 2
AdSupply
Sponsored by:
Prize Draw 3
Sling TV
Sponsored by:
12:10 PM - 12:55 PM
Recovery Lunch
Sponsored by:
1:00 PM - 2:30 PM
Aspen Group Session (Agencies Only)
Moderated By: John Durham, CEO / Managing Partner, Catalyst SF
Advisory Board
EVP Digital
Founder
President
Senior Manager Global Digital Marketing
Brand Marketing Lead
EVP, Senior Director, Digital & Emerging Media
VP of Media
VP Brand Experience
Global, Chief Digital Officer
VP Marketing
VP, Social Media & Content Strategy
Group Head, Global Media
Managing Director
VP Global Marketing
CEO & Co-Founder
Global Chief Brand & Marketing Strategy Officer
CEO & Co-Founder
VP-Marketing
Chief Business Officer
Director of Marketing
Danze, Inc. and Gerber Plumbing Fixtures
CEO & Founder
VP, Digital
VP, Social Media
Ultimate Fighting Championship (UFC)
Event Sponsors
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Media Partner
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Research Partner
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Industry Partner
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Stock Content Partner
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Stock Content Partner
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App Partner
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Video Partner
iMedia Summit attendees represent over $3 billion in digital marketing spend and hail from some of the biggest companies in the Fortune-500 and the agency world. High-value, customizable sponsorship opportunities are available, but won't last.
For more information, please contact:
Brian Urquhart, Director of Strategic Partnerships
[email protected]
Location
New Orleans, LA 70112
504-524-1331
Set within the historic 1908 Beaux Arts Maison Blanche building, The Ritz-Carlton, New Orleans retains the grace and charm of an antebellum mansion. Guests of this French Quarter hotel have the advantage of staying near popular area attractions, including Bourbon Street, but can also experience local traditions in the Courtyard, which hosts special events with its Crawfish Concierge, Snowball Sommelier and Oyster Butler. The Ritz-Carlton, New Orleans offers a peaceful retreat with features including:
- Luxury guest rooms and suites blending elegant décor with modern amenities
- Live music at the Davenport Lounge
- M bistro, offering a farm-to-table dining experience
- Destination spa, the largest in the city, offering more than 100 treatments
- Enchanting venues and state-of-the-art meeting spaces
- Courtyard, offering a space for guests to relax or host private events