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Delivering the Future of Media October 2 - 4, 2017, New Orleans, LA

Technology innovations are constantly disrupting our industry. With the rise of AI and programmatic comes a commoditization of media, and in turn a devaluation of media departments. Rather than focusing on strategic execution, the question has become “how to buy media.” We’re buying more impressions, in many more and different venues than ever before, with greater efficiency via DMPs, DSPs (and whatever acronym of the day evolves). And these technologies are making money on infrastructure, and eating into our margins. They also come with a whole host of challenges – viewability, transparency, bots, ad fraud and reporting discrepancies.

Have we somehow lost the brains and humanity, which (while they cost more) provided better quality opportunities for truly getting the message at the right place at the right time – as opposed to just showing it more often? How can we as a community deliver on the challenges and opportunities that today’s environment brings us?

Join leaders at the iMedia Agency Summit to discuss:

  • The structural challenges agencies face in the ever-evolving marketing landscape
  • How to partner smartly with media and technology vendors to amplify value for the client
  • How to keep employees engaged and nimble, always learning and contributing in a world where automation looks to be taking over and agency compensation models are taking a hit
  • Which are the latest technology innovations influencing both consumers and the way in which we should work with our clients?
  • With the rise of digital-first businesses, and the tri-opoly of Facebook, Google, and Amazon creating new inventory streams, what IS media anymore?
  • Best practices for keeping lines of communication open and honest with clients – and the relationship always evolving with the times

Confirmed Agencies Include:

Attend the Summit

 *Required




 

Qualified agency executives are invited to be our VIP guests. If eligible, you’ll receive a complimentary pass to this event along with these benefits:

  • Automatic invitation to the agency-only, closed-door ASPEN Group
  • 2.5 days of peer-to-peer exchange
  • Informative, insightful sessions and keynotes on the most timely and critical issues
  • Roundtable discussions
  • Access to networking functions, including iMedia's exclusive One to One program
  • Complimentary meals and beverages
  • Complimentary 2-night stay at the The Ritz-Carlton, New Orleans 


> Request an invitation

Featured Speakers

  • Shenan Reed

    Shenan Reed

    President

    Wavemaker

  • Deb Boyda

    Deb Boyda

    President, Central Region

    SapientRazorfish

  • Robert Schwartz

    Robert Schwartz

    Global Leader, Agency Services

    IBM

  • John Moore

    John Moore

    Global President

    MullenLowe Mediahub

  • Rob Davis

    Rob Davis

    President

    Starcom Worldwide

  • Price Glomski

    Price Glomski

    Executive Vice President

    PMG

  • Marc Blanchard

    Marc Blanchard

    Global Head of Experience Design

    Havas

  • Scott Linzer

    Scott Linzer

    Vice President

    iCrossing

  • Chris Evans

    Chris Evans

    VP of Media

    R&R Partners

  • Chris Denson

    Chris Denson

    Director, Ignition Factory & Innovation Crush Host

    OmnicomMediaGroup USA

  • Darrell Jursa

    Darrell Jursa

    SVP Man Dir Capabilities, Solutions & Integration

    Resolution Media

  • John Durham

    John Durham

    CEO / Managing Partner

    Catalyst SF

  • Chi Lo

    Chi Lo

    Director of Partnerships & Platforms

    Bazaarvoice

  • Larson Banilower

    Larson Banilower

    Agency Partnerships Director

    Bazaarvoice

  • Stephen Kraus

    Stephen Kraus

    Chief of Insights

    SimilarWeb

  • Tammy Kahn

    Tammy Kahn

    Vice President, Agency Relations

    G2 Crowd, Inc.

  • Naveen Gattu

    Naveen Gattu

    Co-Founder & COO

    Gramener

  • Alicia Antoniolli

    Alicia Antoniolli

    Director of Agency Partnerships

    4C Insights

  • Lisa Caravelli

    Lisa Caravelli

    Senior Account Executive

    4C Insights

  • Anne Frisbie

    Anne Frisbie

    SVP of Global Brand & Programmatic

    InMobi

  • Mohannad (Mo) El-Barachi

    Mohannad (Mo) El-Barachi

    General Manager

    SweetIQ

  • Erik Swain

    Erik Swain

    President

    Respondology

  • Christopher Murphy

    Christopher Murphy

    Head of Strategy

    LiveRamp

  • Tyler Webster

    Tyler Webster

    Director of Agency and Strategic Partnerships

    Factual Inc

  • Michael Tuminello

    Michael Tuminello

    VP of Solutions & Partnerships

    Innovid

  • Sarah Robertson

    Sarah Robertson

    Creative Coach

    Before & After

  • Rebecca Croucher

    Rebecca Croucher

    VP of Digital Marketing Solution

    Bombora

  • Lisa Bilow

    Lisa Bilow

    Director of Global Agency Partnerships

    Bombora

  • Agenda

    10:00 AM - 12:00 PM
    Agency Delegate Registration
    10:00 AM - 2:00 PM
    Sponsor and Networker Registration
    12:00 PM - 12:30 PM
    The Aspen Group is a private, peer-to-peer town hall designed by agency leaders for agency leaders dedicated to industry progression. It's a "no BS" forum that's not only a one-of-a-kind networking experience, but provides unprecedented access to industry leaders.
    12:30 PM - 1:00 PM
    Data and technology has been great for automation, but a singular focus on efficiency often misses the human element. Join us for a fireside with Darrell Jursa, SVP/ Managing Director, Capabilities, Solutions & Integration at Resolution Media, as we discuss how understanding identity can lead to gre ... ()
    Head of Strategy
    SVP Man Dir Capabilities, Solutions & Integration
    1:00 PM - 3:00 PM
    Aspen Group Sessions (Agencies Only)

    Moderated By: John Durham, CEO / Managing Partner, Catalyst SF
    3:00 PM - 3:30 PM
    In today’s technology-driven world, location data is increasingly critical for personalized advertising experiences on mobile devices. But leveraging location data in a smart and effective way and measuring the results can be challenging. In this session, you’ll learn how to identify quality locatio ... ()
    Director of Agency and Strategic Partnerships
    3:45 PM - 6:10 PM
    The One to One session is a fundamental part of iMedia and gives you a chance to meet with peers and industry leaders to discuss Marketing challenges. The session is a fantastic ice breaker and allows you to meet solution providers in a relaxed and informal environment.
    Sponsored by:
    ibotta
    6:10 PM - 6:45 PM
    Free Time
    6:45 PM - 7:30 PM
    Welcome Reception & Canapes
    7:30 PM - 7:45 PM
    Opening Remarks by Summit Host
    Director, Ignition Factory & Innovation Crush Host
    7:45 PM - 8:20 PM
    In a media ecosystem that's becoming more digital by the moment, when - in fact - everything is digital, where do Chief Digital Officers fit? Maybe they don't? Why has the fastest growing executive rank become a sign of the times?
    8:20 PM - 10:00 PM
    Dinner & Networking
    7:30 AM - 8:45 AM
    Over breakfast, experts will facilitate an exchange of information and ideas between participants in small groups. This is your chance for unconventionally structured discussions with like-minded peers.
    8:45 AM - 9:20 AM
    Agencies today are getting squeezed from all sides. Brands are increasingly working directly with publishers and tech providers, and bringing more and more functions in house. In the newly released Ad Age rankings we see non-traditional agencies cracking the top 10. In the middle are up and comers w ... ()
    President, Central Region
    Global Leader, Agency Services
    9:20 AM - 9:50 AM
    The early days of advertising may have revolved around storytelling, but the industry’s future is unequivocally data-driven. And while most marketers understand the important role data can have in growing their businesses, a substantial gap remains between expectations and reality. A new Adve ... ()
    Director of Partnerships & Platforms
    Agency Partnerships Director
    10:00 AM - 10:30 AM
    Morning Coffee Break
    Sponsored by:
    Bombora
    10:30 AM - 11:00 AM
    Breakout Session 1
    The Most Important (and often missing) Data that Agencies Need to Compete in Tomorrow’s Media World This presentation will explore how full “digital market intelligence” solutions can enhance ROI by extending beyond traffic data to encompass the three C’s: competitive insight, customer journey, and ... ()
    Chief of Insights
    Breakout Session 2
    AI-Driven Democratization of Programmatic An interactive and detailed exploration of how next generation platforms will transcend what is today's MarTech and AdTech ecosystems in order to achieve holistically optimized businesses and customer ... ()
    Breakout Session 3
    Should Agencies Embrace the Review Economy? Gone are the days when, as marketers, we have to “go with our gut.” We live in a world of rich data, and we need only to look in the right place. Review data can be a marketing blessing and a PR hot p ... ()
    Vice President, Agency Relations
    11:05 AM - 11:35 AM
    Breakout Session 1
    Winning in a Data Driven World The future belongs to agencies who understand how to collect, analyze, consume & monetize fragmented data sources. Sessions focusses on: * How large media agencies have used large scale data to their ... ()
    Co-Founder & COO
    Breakout Session 2
    The State of Social with 4C Social media continues to grab more marketing dollars and play an increasingly central role in overall brand strategy. To access social advertising growth and key trends, each quarter 4C analyses a re ... ()
    Director of Agency Partnerships
    Senior Account Executive
    Breakout Session 3
    Pull vs. Push: Demand-Driven Account-Based Marketing (ABM) Account-Based Marketing or ABM has swept the world of B2B marketing. While many advertisers are still mastering the basics of ABM - customers are racing ahead and expect more. Your clients target cust ... ()
    Director of Global Agency Partnerships
    VP of Digital Marketing Solution
    11:45 AM - 12:15 PM
    Price Glomski, EVP at PMG, gives an honest and transparent talk about the advantages and disadvantages of independent agencies vs. those under holding companies. Formerly the managing director of iProspect's largest U.S. office, Price offers a unique perspective, having gone from starting his career ... ()
    Executive Vice President
    12:15 PM - 12:45 PM
    With U.S. brand advertisers forecasting to increase their mobile video advertising spends by 56% and consumers spending 90% of their mobile time within apps, not the mobile browser, it’s important to understand how to run effective in-app video campaigns. This session is aimed at Brand Marketers and ... ()
    SVP of Global Brand & Programmatic
    VP of Solutions & Partnerships
    Vice President
    1:00 PM - 5:00 PM
    Activity 1
    Extreme Go-Karting Combine your skills, speed, and strategy to see who will be standing on the top. The group will be divided into teams to compete for the most laps in ... ()
    Activity 2
    The Hottest Party on the Mississippi River Enjoy sweet river breezes on the promenade deck as you cruise down the mighty Mississippi River as a Historian entertains you with a detailed narratio ... ()

    Sponsored by:
    Experian
    Activity 3
    Cook-off challenge at the NOLA School of Cooking Guests will be competing in the Cook-off Challenge. Their version of 'Chopped'! The chefs will masterfully and delightfully guide the competitors thro ... ()
    Activity 4
    Golfing at Bayou Oaks at City Park Prepare yourself for an unparalleled golfing experience. The course is a pleasure for golfers of any skill level to play. Guests will participate in a ... ()

    Sponsored by:
    DeepIntent
    5:00 PM - 7:00 PM
    Free Time
    7:00 PM - 9:00 PM
    An authentic NOLA evening with dinner and drinks at The Court of Two Sisters...
    9:00 PM - 12:00 AM
    Free Time in NOLA
    8:00 AM - 9:15 AM
    Developing new ideas to meet business challenges is imperative to success in the digital age. If you want to become a high-powered strategic idea machine then join this fast-paced, preception-shattering, interactive session, and learn how to generate hundreds of ideas, on demand, using tools like: ... ()
    9:15 AM - 9:50 AM
    In a programmatic world, media buying is increasingly being approached as a scientific formula – an equation with a defined answer to be calculated. Without a doubt, marketing is becoming an industry where the left-brained analysts of the world thrive. But at what cost? As technology enables consume ... ()
    Global President
    9:50 AM - 10:25 AM
    In the midst of media reports about an impending “Retail Apocalypse,” and many traditional retailers announcing closures, Mohannad El-Barachi, General Manager of SweetIQ, offers marketers a fresh perspective on how to “future-proof” their Omni-Channel and Local strategies with sustainable practices ... ()
    10:25 AM - 10:35 AM
    Millions of people post their wants, needs, and desires on social every day. Advertisers need a way to respond and give people what they want at a 1:1 level. That’s where Reply-Based Advertising comes in. Join this session to learn a revolutionary new way to advertise on comment-driven social platfo ... ()
    10:35 AM - 11:05 AM
    Morning Coffee Break
    Sponsored by:
    Bombora
    11:05 AM - 11:25 AM
    The iMedia ASPY Awards is an annual event where the agency community recognizes the industry’s best marketing technology, media companies and publishers. Nominations are open to the full marketing community, but the final voting comes 100% from agency marketers. This year’s awards will be presented ... ()
    11:25 AM - 12:00 PM
    AI gives brands the power to make better media decisions, create hyper-personalized content, generate insights to optimize the end-to-end customer experience, and uncover opportunities for product innovation. That means companies can deliver more value faster to more people, starting a virtuous cycl ... ()
    Global Head of Experience Design
    12:00 PM - 12:10 PM
    Prize Draw 1
    BidTellect
    Sponsored by:
    Bidtellect
    Prize Draw 2
    AdSupply
    Sponsored by:
    AdSupply
    Prize Draw 3
    Sling TV
    Sponsored by:
    Sling TV
    12:10 PM - 12:55 PM
    Recovery Lunch
    Sponsored by:
    Panamplify
    1:00 PM - 2:30 PM
    Aspen Group Session (Agencies Only)

    Moderated By: John Durham, CEO / Managing Partner, Catalyst SF

    Summit Ambassadors

  • David Aglar

    David Aglar

    EVP Digital

    Weber Shandwick

  • Kendall Allen

    Kendall Allen

    Founder

    Influence Collective, LLC

  • Jeremy Cornfeldt

    Jeremy Cornfeldt

    President

    iProspect

  • Chris Cox

    Chris Cox

    Senior Manager Global Digital Marketing

    The Hershey Company

  • Jenifer Dasho

    Jenifer Dasho

    Brand Marketing Lead

    Pinterest

  • Bob Estrada

    Bob Estrada

    EVP, Senior Director, Digital & Emerging Media

    BBDO

  • Chris Evans

    Chris Evans

    VP of Media

    R&R Partners

  • Brandie Feuer

    Brandie Feuer

    VP Brand Experience

    Eileen Fisher

  • Carl Fremont

    Carl Fremont

    Global, Chief Digital Officer

    MEC

  • David Gitter

    David Gitter

    VP Marketing

    World Poker Tour

  • Beverly Jackson

    Beverly Jackson

    VP, Social Media & Content Strategy

    MGM Resorts International

  • Benjamin Jankowski

    Benjamin Jankowski

    Group Head, Global Media

    MasterCard

  • Dave Knox

    Dave Knox

    Managing Director

    WPP Ventures

  • Alison Lange Engel

    Alison Lange Engel

    VP Global Marketing

    LinkedIn

  • Manu Mathew

    Manu Mathew

    CEO & Co-Founder

    Visual IQ

  • Darren McColl

    Darren McColl

    Global Chief Brand & Marketing Strategy Officer

    SapientRazorfish

  • Art Muldoon

    Art Muldoon

    CEO & Co-Founder

    Accordant Media

  • Jim Nichols

    Jim Nichols

    VP-Marketing

    Apsalar

  • Jason Oates

    Jason Oates

    Chief Business Officer

    LiveIntent

  • Katherine Riley

    Katherine Riley

    Director of Marketing

    Danze, Inc. and Gerber Plumbing Fixtures

  • David Shadpour

    David Shadpour

    Founder / CEO

    Social Native

  • Kate Stebner

    Kate Stebner

    VP, Digital

    Claritas

  • Peter Stringer

    Peter Stringer

    VP, Social Media

    Ultimate Fighting Championship (UFC)

  • Event Sponsors

    • 4C Insights
    • Bazaarvoice
    • Bombora
    • DeepIntent
    • Factual
    • G2 Crowd
    • Gramener
    • inmobi
    • LiveRamp
    • Respondology
    • SimilarWeb
    • SweetIQ
    • Adperio
    • AdSupply
    • Bidtellect
    • Experian
    • Gameloft
    • ibotta
    • Marin Software
    • Panamplify
    • Sojern
    • TabMo
    • Q1Media
    • Sling TV
    • Advertising Age
    • eMarketer
    • IAB
    • 123RF
    • Stockunlimted
    • Cyberbia
    • Shootsta

    iMedia Summit attendees represent over $3 billion in digital marketing spend and hail from some of the biggest companies in the Fortune-500 and the agency world. High-value, customizable sponsorship opportunities are available, but won't last.

    For more information, please contact:
    Brian Urquhart, Director of Strategic Partnerships
    [email protected]

    Location

    The Ritz-Carlton, New Orleans
    The Ritz-Carlton, New Orleans 921 Canal Street
    New Orleans, LA 70112

    504-524-1331

    Set within the historic 1908 Beaux Arts Maison Blanche building, The Ritz-Carlton, New Orleans retains the grace and charm of an antebellum mansion. Guests of this French Quarter hotel have the advantage of staying near popular area attractions, including Bourbon Street, but can also experience local traditions in the Courtyard, which hosts special events with its Crawfish Concierge, Snowball Sommelier and Oyster Butler. The Ritz-Carlton, New Orleans offers a peaceful retreat with features including:

    • Luxury guest rooms and suites blending elegant décor with modern amenities 
    • Live music at the Davenport Lounge 
    • M bistro, offering a farm-to-table dining experience 
    • Destination spa, the largest in the city, offering more than 100 treatments 
    • Enchanting venues and state-of-the-art meeting spaces 
    • Courtyard, offering a space for guests to relax or host private events