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Delivering the Future of Media October 2 - 4, 2017, New Orleans, LA

Technology innovations are constantly disrupting our industry. With the rise of AI and programmatic comes a commoditization of media, and in turn a devaluation of media departments. Rather than focusing on strategic execution, the question has become “how to buy media.” We’re buying more impressions, in many more and different venues than ever before, with greater efficiency via DMPs, DSPs (and whatever acronym of the day evolves). And these technologies are making money on infrastructure, and eating into our margins. They also come with a whole host of challenges – viewability, transparency, bots, ad fraud and reporting discrepancies.

Have we somehow lost the brains and humanity, which (while they cost more) provided better quality opportunities for truly getting the message at the right place at the right time – as opposed to just showing it more often? How can we as a community deliver on the challenges and opportunities that today’s environment brings us?

Join leaders at the iMedia Agency Summit to discuss:

  • The structural challenges agencies face in the ever-evolving marketing landscape
  • How to partner smartly with media and technology vendors to amplify value for the client
  • How to keep employees engaged and nimble, always learning and contributing in a world where automation looks to be taking over and agency compensation models are taking a hit
  • Which are the latest technology innovations influencing both consumers and the way in which we should work with our clients?
  • With the rise of digital-first businesses, and the tri-opoly of Facebook, Google, and Amazon creating new inventory streams, what IS media anymore?
  • Best practices for keeping lines of communication open and honest with clients – and the relationship always evolving with the times

Confirmed Agencies Include:

Attend the Summit

 *Required




 

Qualified agency executives are invited to be our VIP guests. If eligible, you’ll receive a complimentary pass to this event along with these benefits:

  • Automatic invitation to the agency-only, closed-door ASPEN Group
  • 2.5 days of peer-to-peer exchange
  • Informative, insightful sessions and keynotes on the most timely and critical issues
  • Roundtable discussions
  • Access to networking functions, including iMedia's exclusive One to One program
  • Complimentary meals and beverages
  • Complimentary 2-night stay at the The Ritz-Carlton, New Orleans 


> Request an invitation

Featured Speakers

  • Jonathan Adams

    Jonathan Adams

    Chief Digital Officer - North America

    Maxus Global Media

  • Deb Boyda

    Deb Boyda

    President, Central Region

    SapientRazorfish

  • Robert Schwartz

    Robert Schwartz

    Global Leader, Agency Services

    IBM

  • John Moore

    John Moore

    Global President

    MullenLowe Mediahub

  • Tom Edwards

    Tom Edwards

    Chief Digital Officer

    Epsilon

  • Rob Davis

    Rob Davis

    President

    Starcom Worldwide

  • Price Glomski

    Price Glomski

    Executive Vice President

    PMG

  • Marc Blanchard

    Marc Blanchard

    Global Head of Experience Design

    Havas

  • Agenda

    10:00 AM - 12:00 PM
    Agency Delegate Registration
    10:00 AM - 2:00 PM
    Sponsor and Networker Registration
    12:00 PM - 12:30 PM
    The Aspen Group is a private, peer-to-peer town hall designed by agency leaders for agency leaders dedicated to industry progression. It's a "no BS" forum that's not only a one-of-a-kind networking experience, but provides unprecedented access to industry leaders.
    12:30 PM - 1:00 PM
    Aspen Group Presentation by LiveRamp (Agencies Only)
    Sponsored by:
    LiveRamp
    1:00 PM - 3:00 PM
    Aspen Group Sessions (Agencies Only)

    Moderated By: John Durham, CEO / Managing Partner, Catalyst S+F
    3:00 PM - 3:30 PM
    Aspen Group Presentation by Factual (Agencies Only)
    Sponsored by:
    Factual
    4:00 PM - 6:00 PM
    A compulsory session where delegates are required to request and confirm meetings prior to the Summit. The session involves 10 x 10 minute meetings designed to float top line objectives and set up subsequent meetings after exploring synergies.
    Sponsored by:
    ibotta
    6:00 PM - 6:45 PM
    Free Time
    6:45 PM - 7:30 PM
    Welcome Reception & Canapes
    7:30 PM - 7:45 PM
    Opening Remarks
    7:45 PM - 8:20 PM
    As Chief Digital Officer for the Americas since 2014, Jonathan has worked closely with client + agency teams to bring deeper digital rigor, constant education and a structure of innovation into our many client relationships.
    Chief Digital Officer - North America
    8:20 PM - 10:00 PM
    Dinner & Networking
    7:30 AM - 8:45 AM
    Over breakfast, experts will facilitate an exchange of information and ideas between participants in small groups. This is your chance for unconventionally structured discussions with like-minded peers.
    8:45 AM - 9:20 AM
    Agencies today are getting squeezed from all sides. Brands are increasingly working directly with publishers and tech providers, and bringing more and more functions in house. In the newly released Ad Age rankings we see non-traditional agencies cracking the top 10. In the middle are up and comers w ... ()
    President, Central Region
    Global Leader, Agency Services
    Chief Digital Officer

    Moderated By: John Durham, CEO / Managing Partner, Catalyst S+F
    9:20 AM - 9:50 AM
    Fireside Chat
    10:00 AM - 10:30 AM
    Morning Coffee Break
    10:30 AM - 11:35 AM
    Breakout Sessions
    11:45 AM - 12:15 PM
    Price Glomski, EVP at PMG, gives an honest and transparent talk about the advantages and disadvantages of independent agencies vs. those under holding companies. Formerly the managing director of iProspect's largest U.S. office, Price offers a unique perspective, having gone from starting his career ... ()
    Executive Vice President
    12:15 PM - 12:45 PM
    Industry Panel
    1:00 PM - 5:00 PM
    Activity 1
    Extreme Go-Karting Combine your skills, speed, and strategy to see who will be standing on the top. The group will be divided into teams to compete for the most laps in ... ()
    Activity 2
    The Hottest Party on the Mississippi River Enjoy sweet river breezes on the promenade deck as you cruise down the mighty Mississippi River as a Historian entertains you with a detailed narratio ... ()
    Activity 3
    Cook-off challenge at the NOLA School of Cooking Guests will be competing in the Cook-off Challenge. Their version of 'Chopped'! The chefs will masterfully and delightfully guide the competitors thro ... ()
    Activity 4
    Golfing at Bayou Oaks at City Park Prepare yourself for an unparalleled golfing experience. The course is a pleasure for golfers of any skill level to play. Guests will participate in a ... ()
    5:00 PM - 6:30 PM
    Free Time
    6:30 PM - 7:30 PM
    Hurricane Cocktail Hour
    7:30 PM - 12:00 AM
    Dinner & Networking
    8:00 AM - 9:15 AM
    Developing new ideas to meet business challenges is imperative to success in the digital age. If you want to become a high-powered strategic idea machine then join this fast-paced, preception-shattering, interactive session, and learn how to generate hundreds of ideas, on demand.
    9:15 AM - 9:50 AM
    Creatives have always been among the first to incorporate new technologies into their ideas. With AI, the perception seems to be that you need to be a coder with a PhD in data science to create something meaningful. This interactive session will show that the opposite is true. We'll look at some of ... ()
    Global Head of Experience Design
    9:50 AM - 10:25 AM
    Keynote: SweetIQ
    Sponsored by:
    SweetIQ
    10:25 AM - 10:55 AM
    Quickfire Sessions
    11:05 AM - 11:30 AM
    Morning Coffee Break
    11:30 AM - 12:05 PM
    Breakouts
    12:10 PM - 12:40 PM
    In a programmatic world, media buying is increasingly being approached as a scientific formula – an equation with a defined answer to be calculated. Without a doubt, marketing is becoming an industry where the left-brained analysts of the world thrive. But at what cost? As technology enables consume ... ()
    Global President
    12:45 PM - 1:15 PM
    Recovery Lunch & ASPY Awards
    1:15 PM - 3:00 PM
    Aspen Group Session (Agencies Only)

    Moderated By: John Durham, CEO / Managing Partner, Catalyst S+F

    Summit Ambassadors

  • David Aglar

    David Aglar

    EVP Digital

    Weber Shandwick

  • Kendall Allen

    Kendall Allen

    Senior Associate

    Influence Collective, LLC

  • Jeremy Cornfeldt

    Jeremy Cornfeldt

    President

    iProspect

  • Chris Cox

    Chris Cox

    Senior Manager Global Digital Marketing

    The Hershey Company

  • Jenifer Dasho

    Jenifer Dasho

    Brand Marketing Lead

    Pinterest

  • Bob Estrada

    Bob Estrada

    EVP, Senior Director, Digital & Emerging Media

    BBDO

  • Chris Evans

    Chris Evans

    VP of Media

    R&R Partners

  • Brandie Feuer

    Brandie Feuer

    VP Brand Experience

    Eileen Fisher

  • Carl Fremont

    Carl Fremont

    Global, Chief Digital Officer

    MEC

  • David Gitter

    David Gitter

    VP Marketing

    World Poker Tour

  • Beverly Jackson

    Beverly Jackson

    VP, Social Media & Content Strategy

    MGM Resorts International

  • Benjamin Jankowski

    Benjamin Jankowski

    Group Head, Global Media

    MasterCard

  • Dave Knox

    Dave Knox

    Managing Director

    WPP Ventures

  • Alison Lange Engel

    Alison Lange Engel

    VP Global Marketing

    LinkedIn

  • Manu Mathew

    Manu Mathew

    CEO & Co-Founder

    Visual IQ

  • Darren McColl

    Darren McColl

    Global Chief Brand & Marketing Strategy Officer

    SapientRazorfish

  • Art Muldoon

    Art Muldoon

    CEO & Co-Founder

    Accordant Media

  • Jim Nichols

    Jim Nichols

    VP-Marketing

    Apsalar

  • Jason Oates

    Jason Oates

    Chief Business Officer

    LiveIntent

  • Katherine Riley

    Katherine Riley

    Director of Marketing

    Danze, Inc. and Gerber Plumbing Fixtures

  • David Shadpour

    David Shadpour

    Founder / CEO

    Social Native

  • Kate Stebner

    Kate Stebner

    VP, Digital

    Claritas

  • Peter Stringer

    Peter Stringer

    VP, Social Media

    Ultimate Fighting Championship (UFC)

  • Event Sponsors

    • LiveRamp
    • Factual
    • Bazaarvoice
    • SimilarWeb
    • inmobi
    • ibotta
    • Marin Software
    • Panamplify
    • Sojern
    • SweetIQ
    • TabMo
    • Q1Media
    • Bidtellect
    • AdSupply
    • Advertising Age
    • eMarketer
    • IAB
    • 123RF
    • Stockunlimted
    • Cyberbia
    • Shootsta

    iMedia Summit attendees represent over $3 billion in digital marketing spend and hail from some of the biggest companies in the Fortune-500 and the agency world. High-value, customizable sponsorship opportunities are available, but won't last.

    For more information, please contact:
    Brian Urquhart, Director of Strategic Partnerships
    [email protected]

    Location

    The Ritz-Carlton, New Orleans
    The Ritz-Carlton, New Orleans 921 Canal Street
    New Orleans, LA 70112

    504-524-1331

    Set within the historic 1908 Beaux Arts Maison Blanche building, The Ritz-Carlton, New Orleans retains the grace and charm of an antebellum mansion. Guests of this French Quarter hotel have the advantage of staying near popular area attractions, including Bourbon Street, but can also experience local traditions in the Courtyard, which hosts special events with its Crawfish Concierge, Snowball Sommelier and Oyster Butler. The Ritz-Carlton, New Orleans offers a peaceful retreat with features including:

    • Luxury guest rooms and suites blending elegant décor with modern amenities 
    • Live music at the Davenport Lounge 
    • M bistro, offering a farm-to-table dining experience 
    • Destination spa, the largest in the city, offering more than 100 treatments 
    • Enchanting venues and state-of-the-art meeting spaces 
    • Courtyard, offering a space for guests to relax or host private events