Delivering the Future of Media October 2 - 4, 2017, New Orleans, LA
Technology innovations are constantly disrupting our industry. With the rise of AI and programmatic comes a commoditization of media, and in turn a devaluation of media departments. Rather than focusing on strategic execution, the question has become “how to buy media.” We’re buying more impressions, in many more and different venues than ever before, with greater efficiency via DMPs, DSPs (and whatever acronym of the day evolves). And these technologies are making money on infrastructure, and eating into our margins. They also come with a whole host of challenges – viewability, transparency, bots, ad fraud and reporting discrepancies.
Have we somehow lost the brains and humanity, which (while they cost more) provided better quality opportunities for truly getting the message at the right place at the right time – as opposed to just showing it more often? How can we as a community deliver on the challenges and opportunities that today’s environment brings us?
Join leaders at the iMedia Agency Summit to discuss:
- The structural challenges agencies face in the ever-evolving marketing landscape
- How to partner smartly with media and technology vendors to amplify value for the client
- How to keep employees engaged and nimble, always learning and contributing in a world where automation looks to be taking over and agency compensation models are taking a hit
- Which are the latest technology innovations influencing both consumers and the way in which we should work with our clients?
- With the rise of digital-first businesses, and the tri-opoly of Facebook, Google, and Amazon creating new inventory streams, what IS media anymore?
- Best practices for keeping lines of communication open and honest with clients – and the relationship always evolving with the times
Confirmed Agencies Include:
Attend the Summit
Thank you for your interest in participating in the upcoming iMedia event! We've received your inquiry and will be in touch soon to discuss next steps.
Qualified agency executives are invited to be our VIP guests. If eligible, you’ll receive a complimentary pass to this event along with these benefits:
- Automatic invitation to the agency-only, closed-door ASPEN Group
- 2.5 days of peer-to-peer exchange
- Informative, insightful sessions and keynotes on the most timely and critical issues
- Roundtable discussions
- Access to networking functions, including iMedia's exclusive One to One program
- Complimentary meals and beverages
- Complimentary 2-night stay at the The Ritz-Carlton, New Orleans
> Request an invitation
Featured Speakers
Chief Digital Officer - North America
President, Central Region
Global Leader, Agency Services
Global President
Chief Digital Officer
President
Executive Vice President
Global Head of Experience Design
Agenda
10:00 AM - 12:00 PM
Agency Delegate Registration
10:00 AM - 2:00 PM
Sponsor and Networker Registration
12:00 PM - 12:30 PM
The Aspen Group is a private, peer-to-peer town hall designed by agency leaders for agency leaders dedicated to industry progression. It's a "no BS" forum that's not only a one-of-a-kind networking experience, but provides unprecedented access to industry leaders.
12:30 PM - 1:00 PM
Aspen Group Presentation by LiveRamp (Agencies Only)
Sponsored by:
1:00 PM - 3:00 PM
Aspen Group Sessions (Agencies Only)
Moderated By: John Durham, CEO / Managing Partner, Catalyst S+F
3:00 PM - 3:30 PM
Aspen Group Presentation by Factual (Agencies Only)
Sponsored by:
4:00 PM - 6:00 PM
A compulsory session where delegates are required to request and confirm meetings prior to the Summit. The session involves 10 x 10 minute meetings designed to float top line objectives and set up subsequent meetings after exploring synergies.
Sponsored by:
6:00 PM - 6:45 PM
Free Time
6:45 PM - 7:30 PM
Welcome Reception & Canapes
7:30 PM - 7:45 PM
Opening Remarks
7:45 PM - 8:20 PM
As Chief Digital Officer for the Americas since 2014, Jonathan has worked closely with client + agency teams to bring deeper digital rigor, constant education and a structure of innovation into our many client relationships.
8:20 PM - 10:00 PM
Dinner & Networking
7:30 AM - 8:45 AM
Over breakfast, experts will facilitate an exchange of information and ideas between participants in small groups. This is your chance for unconventionally structured discussions with like-minded peers.
8:45 AM - 9:20 AM
Agencies today are getting squeezed from all sides. Brands are increasingly working directly with publishers and tech providers, and bringing more and more functions in house. In the newly released Ad Age rankings we see non-traditional agencies cracking the top 10. In the middle are up and comers w ... (More)
9:20 AM - 9:50 AM
Fireside Chat
10:00 AM - 10:30 AM
Morning Coffee Break
10:30 AM - 11:35 AM
Breakout Sessions
11:45 AM - 12:15 PM
Price Glomski, EVP at PMG, gives an honest and transparent talk about the advantages and disadvantages of independent agencies vs. those under holding companies. Formerly the managing director of iProspect's largest U.S. office, Price offers a unique perspective, having gone from starting his career ... (More)
12:15 PM - 12:45 PM
Industry Panel
1:00 PM - 5:00 PM
Activity 1
Extreme Go-Karting
Combine your skills, speed, and strategy to see who will be standing on the top. The group will be divided into teams to compete for the most laps in ... (More)
Activity 2
The Hottest Party on the Mississippi River
Enjoy sweet river breezes on the promenade deck as you cruise down the mighty Mississippi River as a Historian entertains you with a detailed narratio ... (More)
Activity 3
Cook-off challenge at the NOLA School of Cooking
Guests will be competing in the Cook-off Challenge. Their version of 'Chopped'! The chefs will masterfully and delightfully guide the competitors thro ... (More)
Activity 4
Golfing at Bayou Oaks at City Park
Prepare yourself for an unparalleled golfing experience. The course is a pleasure for golfers of any skill level to play. Guests will participate in a ... (More)
5:00 PM - 6:30 PM
Free Time
6:30 PM - 7:30 PM
Hurricane Cocktail Hour
7:30 PM - 12:00 AM
Dinner & Networking
8:00 AM - 9:15 AM
Developing new ideas to meet business challenges is imperative to success in the digital age. If you want to become a high-powered strategic idea machine then join this fast-paced, preception-shattering, interactive session, and learn how to generate hundreds of ideas, on demand.
9:15 AM - 9:50 AM
Creatives have always been among the first to incorporate new technologies into their ideas. With AI, the perception seems to be that you need to be a coder with a PhD in data science to create something meaningful. This interactive session will show that the opposite is true. We'll look at some of ... (More)
9:50 AM - 10:25 AM
Keynote: SweetIQ
Sponsored by:
10:25 AM - 10:55 AM
Quickfire Sessions
11:05 AM - 11:30 AM
Morning Coffee Break
11:30 AM - 12:05 PM
Breakouts
12:10 PM - 12:40 PM
In a programmatic world, media buying is increasingly being approached as a scientific formula – an equation with a defined answer to be calculated. Without a doubt, marketing is becoming an industry where the left-brained analysts of the world thrive. But at what cost? As technology enables consume ... (More)
12:45 PM - 1:15 PM
Recovery Lunch & ASPY Awards
1:15 PM - 3:00 PM
Aspen Group Session (Agencies Only)
Moderated By: John Durham, CEO / Managing Partner, Catalyst S+F
Summit Ambassadors
EVP Digital
Senior Associate
President
Senior Manager Global Digital Marketing
Brand Marketing Lead
EVP, Senior Director, Digital & Emerging Media
VP of Media
VP Brand Experience
Global, Chief Digital Officer
VP Marketing
VP, Social Media & Content Strategy
Group Head, Global Media
Managing Director
VP Global Marketing
CEO & Co-Founder
Global Chief Brand & Marketing Strategy Officer
CEO & Co-Founder
VP-Marketing
Chief Business Officer
Director of Marketing
Danze, Inc. and Gerber Plumbing Fixtures
Founder / CEO
VP, Digital
VP, Social Media
Ultimate Fighting Championship (UFC)
Event Sponsors
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Supporting Sponsor
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Media Partner
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Research Partner
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Industry Partner
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Stock Content Partner
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Stock Content Partner
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App Partner
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Video Partner
iMedia Summit attendees represent over $3 billion in digital marketing spend and hail from some of the biggest companies in the Fortune-500 and the agency world. High-value, customizable sponsorship opportunities are available, but won't last.
For more information, please contact:
Brian Urquhart, Director of Strategic Partnerships
[email protected]
Location
New Orleans, LA 70112
504-524-1331
Set within the historic 1908 Beaux Arts Maison Blanche building, The Ritz-Carlton, New Orleans retains the grace and charm of an antebellum mansion. Guests of this French Quarter hotel have the advantage of staying near popular area attractions, including Bourbon Street, but can also experience local traditions in the Courtyard, which hosts special events with its Crawfish Concierge, Snowball Sommelier and Oyster Butler. The Ritz-Carlton, New Orleans offers a peaceful retreat with features including:
- Luxury guest rooms and suites blending elegant décor with modern amenities
- Live music at the Davenport Lounge
- M bistro, offering a farm-to-table dining experience
- Destination spa, the largest in the city, offering more than 100 treatments
- Enchanting venues and state-of-the-art meeting spaces
- Courtyard, offering a space for guests to relax or host private events