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iMedia Brand Summit August 9 - 11, 2017, Goa, India

The mandate for marketing leaders is broadening and Marketing is now responsible for critical customer-facing, revenue-generating systems and applications and more. While spending on digital marketing is growing year on year, proving the business value of digital marketing efforts is now important for all marketers. But this doesn’t mean it’s easy. Especially, in areas such as social and content, linking marketing efforts to business impact can be time consuming and hard to prove.

Join India’s senior brand marketers and business leaders from 9th -11th Aug 2017 at Alila Diwa Goa, as we discuss powerful ways to measure the business impact of digital marketing - from building awareness all the way through to increasing market share.

Confirmed Attendees

 

Check out highlights of our last event

iMedia Brand Summit will be comprised of keynotes by industry thought-leaders, interactive roundtables and breakout sessions, that have been created by marketers for marketers through an advisory board comprised of senior leaders from across the industry. Over 200 delegates are expected to attend the iMedia Brand Summit in August.


 

Attend the Summit

If you are a Networker or Sponsor - If you are a media agency, creative agency, digital agency, publisher or a technology platform/solution provider , you NEED to be at iMedia Brand Summit, Goa. Our networkers comprise of:

  • Media agency
  • Creative agency
  • Digital agency
  • Publishers
  • Technology platforms / solution providers

To participate in our 2018 event please get in touch with our sales team by clicking on the below button.

Up to 80 of the most influential marketers from India’s leading brands are invited to spend two days and three nights at this unique Summit at the Alila Diwa, Goa, as guest of iMedia. Our delegates comprise of:

  • CMOs, CIOs and CEOs
  • Heads of Digital
  • Directors of Digital

Through world-class content, unique event experiences, and outstanding networking, iMedia fosters leadership, industry advancement, and the partnerships that will take your business to the next level. Please register your interest to participate in our 2018 event by clicking on the below button.

 

 

Featured Speakers

  • Devdutt Pattanaik

    Devdutt Pattanaik

    Speaker, Illustrator, Author & Mythologist

  • Aashish Chopra

    Aashish Chopra

    Head - Content Marketing

    Ixigo

  • Aditya Save

    Aditya Save

    Former Chief Marketing Officer

    Shaadi.com

  • Advit Sahdev

    Advit Sahdev

    Head of Marketing

    Infibeam INC

  • Alokedeep Singh

    Alokedeep Singh

    Head Ecommerce & Digital

    Titan

  • Amit Ojha

    Amit Ojha

    Head Media

    Nestlé India

  • Andrew Williams

    Andrew Williams

    Chief Manager – Customer Centricity

    Asian Paints Limited

  • Angad Bhatia

    Angad Bhatia

    COO, INDIATIMES lIFESTYLE NETWORK

    Times Internet Limited

  • Anisha Singh

    Anisha Singh

    Founder and CEO

    mydala.com

  • Ankit Desai

    Ankit Desai

    Head – Media & Digital Marketing, India

    Marico Ltd

  • Arun Naikar

    Arun Naikar

    Head of E-Commerce

    Fabindia

  • Ashini Kothari

    Ashini Kothari

    VP-Business Strategy & Marketing

    NIRAV MODI

  • Bhavna Saincher

    Bhavna Saincher

    VP – Revenue

    Zapr Media Labs

  • Gulshan Verma

    Gulshan Verma

    Chief Revenue Officer

    Times Internet Limited

  • Hitesh Malhotra

    Hitesh Malhotra

    Chief Marketing Officer

    Nykaa.com

  • Kedar Gavane

    Kedar Gavane

    Vice President, India

    comScore

  • John Williams

    John Williams

    Vice President, South East Asia & South Asia

    BBC Advertising

  • Madan Mohapatra

    Madan Mohapatra

    Head-Customer Strategy

    Future Group

  • Manish Dureja

    Manish Dureja

    Managing Director

    JetPrivilege

  • Manu Monga

    Manu Monga

    Vice President and Head Digital

    Axis Bank

  • Naveen Kukreja

    Naveen Kukreja

    CEO & CO-founder

    Paisabazaar.com

  • Neena Dasgupta

    Neena Dasgupta

    CEO and Director

    ZIRCA Digital Solutions Pvt. Ltd.

  • Nitish Tipnis

    Nitish Tipnis

    Director-Marketing & Sales

    HAI-NISSAN

  • Pawan Sarda

    Pawan Sarda

    Group Head- Digital

    Future Group

  • Prasad Shejale

    Prasad Shejale

    Co-Founder & CEO

    Logicserve Digital

  • Prashant Puri

    Prashant Puri

    CEO & Co-Founder

    Adlift.com

  • Peshwa Acharya

    Peshwa Acharya

    Chief Marketing Officer

    Sterling Holiday Resorts

  • Rahul Vasudev

    Rahul Vasudev

    Managing Director, APAC

    MediaMath

  • Ram Seshadri

    Ram Seshadri

    Director - Solution Consulting, India Adobe

    Adobe

  • Sanjay Tripathy

    Sanjay Tripathy

    Co-Founder and CEO

    Agilio

  • Shashank Saksena

    Shashank Saksena

    Vice President, Digital

    Aviva Life Insurance

  • Shivanandan Pare

    Shivanandan Pare

    Head New Digital Business

    ABFRL

  • Srihari Palangala

    Srihari Palangala

    Director, Marketing at Dell EMC India

    Dell India

  • Sunder Madakshira

    Sunder Madakshira

    Head of Marketing

    Adobe

  • Vani Gupta Dandia

    Vani Gupta Dandia

    Marketing Director, Indian Snacks

    PepsiCo

  • Vasantha V Kumar

    Vasantha V Kumar

    Director-Marketing & Communications, India, South

    IBM

  • Vivek Bhargava

    Vivek Bhargava

    Chief Executive Officer

    DAN Performance Group

  • Vivek Goel

    Vivek Goel

    VP Marketing & Analytics

    Firstcry.com

  • Agenda

    2:00 PM - 4:00 PM
    Registrations- Brand Delegate | Sponsor | Networker
    4:30 PM - 6:00 PM
    The art of digital storytelling is all about telling stories using digital media. Digital tools empower us to bring a new and vibrant dimension to our stories and the ways in which audiences experience them. While the basic principles of storytelling remain unchanged, how to tell a good story has ch ... ()
    Head of Marketing
    Director - Solution Consulting, India Adobe
    6:00 PM - 7:30 PM
    One-Minute Match Up
    7:30 PM - 10:30 PM
    Opening Cocktail Reception & Dinner
    7:30 AM - 9:00 AM
    Networking Breakfast
    8:00 AM - 9:30 AM
    Year-on-year iMedia delegates rate Business One:one as one of their favorite part of the summit, as it enables targeted networking. One:one is a unique and invaluable by-appointment networking program connecting influential, qualified media buyers with innovative, forward-thinking solution providers ... ()
    9:30 AM - 10:00 AM
    With 29 languages spoken in India & 46% of internet users primarily consuming local language content, the user base of local languages will grow at 18% annually to reach 534 million in next four years. Content consumption in Hindi is also expected to be bigger than English. Hear industry experts deb ... ()
    Head Ecommerce & Digital
    Director-Marketing & Sales
    Head - Content Marketing
    Marketing Director, Indian Snacks
    Vice President – Growth & Product
    10:00 AM - 10:20 AM
    INSIGHT Presentation by Times Internet
    Chief Revenue Officer
    COO, INDIATIMES lIFESTYLE NETWORK
    10:20 AM - 10:35 AM
    10:35 AM - 10:45 AM
    The Value of News
    Vice President, South East Asia & South Asia
    Sponsored by:
    BBC
    11:05 AM - 11:20 AM
    Grab a tea/coffee and network with like-minded, innovative brands, sponsors and networkers.
    11:20 AM - 11:40 AM
    INSIGHT Presentation by Adobe
    Director - Solution Consulting, India Adobe
    11:40 AM - 12:10 PM
    Content is the unifying element of how brands manifest across all touch points. Developing an information architecture that provides meaningful insights into customer behavior seems to be at the core of digital marketing now. Has robust content management become a quintessential factor for enterpris ... ()
    VP Marketing & Analytics
    Vice President and Head Digital
    Chief Marketing Officer
    VP-Business Strategy & Marketing
    12:10 PM - 12:30 PM
    INSIGHT Presentation- UnGeek – A Knowledge Series by ZIRCA
    12:30 PM - 1:15 PM
    Networking Lunch
    Sponsored by:
    ZIRCA
    1:15 PM - 1:45 PM
    Meet the experts – Cracking the Viral Code in Digital Marketing. Influencer Maximization on Viral Campaigns.
    CEO & Co-Founder
    1:45 PM - 2:45 PM
    Mythology are cultural stories that map the culture's mind. So when you study mythology you get yet another tool to understand the mind of a culture, or a market, or even a client. In this talk, Devdutt will present a unique framework that helps explain how digital marketing is different from brand ... ()
    2:45 PM - 3:00 PM
    Grab a tea/coffee and network with like-minded, innovative brands, sponsors and networkers.
    3:00 PM - 3:30 PM
    Do brands with offline sales have ready access to transaction data from point-of-sale or CRM systems? While marketers have been able to connect at least some digital advertising to online sales, the bigger picture is still elusive. How can marketers measure the impact of digital marketing on sales t ... ()
    Founder and CEO
    Chief Marketing Officer
    Group Head- Digital
    Head of E-Commerce
    3:30 PM - 4:00 PM
    What was the last ad that got you Thinking? Using predictive analytics, by design, is a chance to present answers for unaddressed issues and practice of using data mining and statistical modeling. Getting to the bottom of the data and understanding your audience is the key to creating great cognitiv ... ()
    Head-Customer Strategy
    CEO & CO-founder
    Director-Marketing & Communications, India, South
    Managing Director
    Head New Digital Business
    4:15 PM - 6:30 PM
    Receational Activities 1
    Mixology Session Learn the art of mixing cocktail drink recipes and try your hand in inventing your own cocktail drinks.
    Receational Activities 2
    Table Stakes Free play for all in this poker tournament, so you can focus on what really matters - strategy, success and fun! and win exciting prizes.
    Sponsored by:
    comScore
    Receational Activities 3
    Aqua Zumba / Volleyball Aqua Zumba combines the benefits of aqua fitness classes with the upbeat, Latin-infused dance moves and music of Zumba. Unwind and network over a session of Aqua Zumba at the infinity pool – an ideal ... ()
    7:00 PM - 10:30 PM
    Sundown Cocktails -Networking Party & Dinner
    Sponsored by:
    Logicserve
    7:30 AM - 9:00 AM
    Networking Breakfast
    9:00 AM - 10:15 AM
    Roundtable Discussions 1
    From Boring to Awesome :Creating Conversations with Your Content to Engage consumers At a time, when marketing is expected to keep getting better in story telling & creating conversations, we see a lot of content driven marketing journ ... ()
    Roundtable Discussions 2
    The OTT Revolution-What is the opportunity for Brands? The weekly time spent on Mobile in India is 7x more than Television and 45% of the time that people spend on Mobile is on Entertainment. As content is ... ()
    Roundtable Discussions 3
    The Rise of Conversational AI- How BRANDS are Driving Stronger Customer Experience and Business Results To create a powerful campaign, ‘cognitive’ plays a critical role. Artificial Intelligence elements like NLP (Natural Language Processing) Speech-to-te ... ()
    Roundtable Discussions 4
    Is Programmatic delivering on the Efficacy and Efficiency of media transactions? An automated marketplace has become necessary to allow publishers and advertisers to manage their transactions and performance at scale, leading to th ... ()
    10:50 AM - 11:20 AM
    To be announced
    11:20 AM - 11:50 AM
    Taking programmatic buying in-house is becoming increasingly common but there are a number of things to consider before making the move. Join this session as we discuss -Should brands build their programmatic capabilities in-house? What are the biggest hurdles an advertiser must overcome to consider ... ()
    Former Chief Marketing Officer
    Managing Director, APAC
    11:50 AM - 12:05 PM
    Marketing has transformed dramatically in the past decade thanks to digital technology, particularly the mobile phone. Today marketers can reach an individual at a personal level, but also at scale. This has been possible because of the rapid increase in the marketing technology solutions in Sales A ... ()
    Co-Founder and CEO
    12:35 PM - 1:20 PM
    Networking Lunch
    1:20 PM - 1:50 PM
    With India internet users growing 28 % YOY, 355MM Users and #2 behind China, Digital advertising spends are growing rapidly. However, there seems lack of standardized currency. While clients comfortable with parameters like CTRs, VTRs, share ability, engagement, there is now ambiguity on view abilit ... ()
    Chief Executive Officer
    Vice President, India
    Head – Media & Digital Marketing, India
    Vice President, Digital
    Director, Marketing at Dell EMC India
    1:50 PM - 2:05 PM
    Understand the psychology behind numbers that leads to better conversion rate optimization and thus higher ROI
    Head of Marketing
    2:30 PM - 4:00 PM
    Year-on-year iMedia delegates rate Business One:one as one of their favorite part of the summit, as it enables targeted networking. One:one is a unique and invaluable by-appointment networking program connecting influential, qualified media buyers with innovative, forward-thinking solution providers ... ()
    5:00 PM - 10:30 PM
    Closing-Sundown Cocktail Networking Party & Dinner

    Summit Ambassadors

  • Aditya Save

    Aditya Save

    Former Chief Marketing Officer

    Shaadi.com

  • Alok Agarwal

    Alok Agarwal

    Head Marketing Excellence

    GSK Consumer HealthCare India

  • Alokedeep Singh

    Alokedeep Singh

    Head Ecommerce & Digital

    Titan

  • Archana Aggarwal

    Archana Aggarwal

    VP Brand

    Bharti Airtel

  • Bhavana Mittal

    Bhavana Mittal

    Head of Media, Digital & Communication

    RECKITT BENCKISER

  • Karthi Marshan

    Karthi Marshan

    EVP & Head-Group Marketing

    Kotak Mahindra Bank Ltd

  • Madan Mohapatra

    Madan Mohapatra

    Head-Customer Strategy

    Future Group

  • Manish Kalra

    Manish Kalra

    Chief Business Officer

    Craftsvilla.com

  • Naveen Kukreja

    Naveen Kukreja

    CEO & CO-founder

    Paisabazaar.com

  • Nitish Tipnis

    Nitish Tipnis

    Director-Marketing & Sales

    HAI-NISSAN

  • Sanjay Tripathy

    Sanjay Tripathy

    Co-Founder and CEO

    Agilio

  • Shuchi Singhal

    Shuchi Singhal

    General Manager-Marketing

    Idea Cellular Ltd

  • Subhrangshu Neogi

    Subhrangshu Neogi

    Director-Group Marketing & Brand

    Religare

  • Sujatha V Kumar

    Sujatha V Kumar

    Director-Category Marketing & Corporate Brand

    The Coca-Cola Company

  • Sujith Sudhakaran

    Sujith Sudhakaran

    Sr. Director-Brand Marketing

    Myntra

  • Sumeet Singh

    Sumeet Singh

    Chief Marketing Officer

    Info Edge

  • Vasantha V Kumar

    Vasantha V Kumar

    Director-Marketing & Communications, India, South

    IBM

  • Event Sponsors

    • Adobe
    • Times Internet Limited
    • ZIRCA
    • Adlift
    • BBC
    • comScore
    • Logicserve
    • SVG
    • Zapr
    • 123RF
    • Stockunlimted
    • Adgully

    iMedia attendees represent over $100 mn in digital marketing spends and hail from some of India’s iconic brands. High-value, customizable sponsorship opportunities are available, but won't last.

    Location

    Alila Diwa - Goa
    Alila Diwa - Goa 48/10 Village Majorda,
    Goa, India 403713

    +91 832 274 6800

    Alila Diwa Goa brings a refreshingly unique resort experience to Gonsua Beach in Majorda, just 20 minutes from Goa Dabolim International Airport. Set amidst the serene landscape of lush, verdant rice plantations flowing towards the Arabian Sea, relaxation reigns at this Goa resort. Enter a sanctuary of contemporary elegance inspired by traditional Goan design − steeply pitched roofs, ceiling high columns, cool verandas and tranquil courtyards.