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Agenda

2:00 PM - 4:00 PM
Registrations- Brand Delegate | Sponsor | Networker
4:30 PM - 6:00 PM
The art of digital storytelling is all about telling stories using digital media. Digital tools empower us to bring a new and vibrant dimension to our stories and the ways in which audiences experience them. While the basic principles of storytelling remain unchanged, how to tell a good story has ch ... ()
Head of Marketing
Director - Solution Consulting, India Adobe
6:00 PM - 7:30 PM
One-Minute Match Up
7:30 PM - 10:30 PM
Stand up act by Angad Singh Ranyal, one of India's best professional standup comedian, actor and writer. He is named the CNN-IBN top 20 stand-up comedians in India. He has performed in more than 150 shows over 6 urban cities and is a regular component at the Canvas Laugh Club, The Comedy Store and a ... ()
7:30 AM - 9:00 AM
Networking Breakfast
8:00 AM - 9:30 AM
Year-on-year iMedia delegates rate Business One:one as one of their favorite part of the summit, as it enables targeted networking. One:one is a unique and invaluable by-appointment networking program connecting influential, qualified media buyers with innovative, forward-thinking solution providers ... ()
9:30 AM - 10:00 AM
With 29 languages spoken in India & 46% of internet users primarily consuming local language content, the user base of local languages will grow at 18% annually to reach 534 million in next four years. Content consumption in Hindi is also expected to be bigger than English. Hear industry experts deb ... ()
Head Ecommerce & Digital
Director-Marketing & Sales
Head - Content Marketing
Marketing Director, Indian Snacks
Vice President – Growth & Product
10:00 AM - 10:20 AM
The Indian digital landscape has evolved drastically. Influx of information and rapid changes in technology have made the ecosystem much more dynamic than it has ever been. In times like this remaining relevant and engaging is not only crucial but also a priority. Times Internet has set benchmarks i ... ()
Chief Revenue Officer
COO, Indiatimes Lifestyle Network
10:35 AM - 10:45 AM
The Value of News
Vice President, South East Asia & South Asia
Sponsored by:
BBC
11:05 AM - 11:20 AM
Grab a tea/coffee and network with like-minded, innovative brands, sponsors and networkers.
11:20 AM - 11:40 AM
INSIGHT Presentation by Adobe
Director - Solution Consulting, India Adobe
11:40 AM - 12:10 PM
Content is the unifying element of how brands manifest across all touch points. Developing an information architecture that provides meaningful insights into customer behavior seems to be at the core of digital marketing now. Has robust content management become a quintessential factor for enterpris ... ()
VP Marketing & Analytics
VP & Head – Digital Product,Portfolio & Marketing
Chief Marketing Officer
VP-Business Strategy & Marketing
12:10 PM - 12:30 PM
INSIGHT Presentation- UnGeek – A Knowledge Series by ZIRCA
Regional Director - APAC
Head Global Brand & Digital Marketing
12:30 PM - 1:15 PM
Networking Lunch
Sponsored by:
ZIRCA
1:15 PM - 1:45 PM
Meet the experts – Cracking the Viral Code in Digital Marketing. Influencer Maximization on Viral Campaigns.
Head New Digital Business
Marketing Director, Indian Snacks
CEO & Co-Founder
1:45 PM - 2:45 PM
Mythology are cultural stories that map the culture's mind. So when you study mythology you get yet another tool to understand the mind of a culture, or a market, or even a client. In this talk, Devdutt will present a unique framework that helps explain how digital marketing is different from brand ... ()
2:45 PM - 3:00 PM
Grab a tea/coffee and network with like-minded, innovative brands, sponsors and networkers.
3:00 PM - 3:30 PM
Do brands with offline sales have ready access to transaction data from point-of-sale or CRM systems? While marketers have been able to connect at least some digital advertising to online sales, the bigger picture is still elusive. How can marketers measure the impact of digital marketing on sales t ... ()
Founder and CEO
Chief Marketing Officer
India Marketing Head
Group Head- Digital
Head of E-Commerce
3:30 PM - 4:00 PM
What was the last ad that got you Thinking? Using predictive analytics, by design, is a chance to present answers for unaddressed issues and practice of using data mining and statistical modeling. Getting to the bottom of the data and understanding your audience is the key to creating great cognitiv ... ()
Head-Customer Strategy
CEO & CO-founder
Managing Director
Head New Digital Business
4:15 PM - 6:30 PM
Recreational Activities 1
Mixology Session Learn the art of mixing cocktail drink recipes and try your hand in inventing your own cocktail drinks.
Recreational Activities 2
Table Stakes Free play for all in this poker tournament, so you can focus on what really matters - strategy, success and fun! and win exciting prizes.
Sponsored by:
comScore
Recreational Activities 3
Aqua Zumba / Volleyball Aqua Zumba combines the benefits of aqua fitness classes with the upbeat, Latin-infused dance moves and music of Zumba. Unwind and network over a session of Aqua Zumba at the infinity pool – an ideal ... (More)
7:00 PM - 10:30 PM
Sundown Cocktails -Networking Party & Dinner
Sponsored by:
Logicserve
7:30 AM - 9:00 AM
Networking Breakfast
9:00 AM - 10:15 AM
Roundtable Discussions 1
From Boring to Awesome :Creating Conversations with Your Content to Engage consumers At a time, when marketing is expected to keep getting better in story telling & creating conversations, we see a lot of content driven marketing journ ... (More)
Roundtable Discussions 2
The OTT Revolution-What is the opportunity for Brands? The weekly time spent on Mobile in India is 7x more than Television and 45% of the time that people spend on Mobile is on Entertainment. As content is ... (More)
Roundtable Discussions 3
The Rise of Conversational AI- How BRANDS are Driving Stronger Customer Experience and Business Results To create a powerful campaign, ‘cognitive’ plays a critical role. Artificial Intelligence elements like NLP (Natural Language Processing) Speech-to-te ... (More)
Roundtable Discussions 4
Is Programmatic delivering on the Efficacy and Efficiency of media transactions? An automated marketplace has become necessary to allow publishers and advertisers to manage their transactions and performance at scale, leading to th ... (More)
10:50 AM - 11:10 AM
INSIGHT Presentation - Smart Brand Integrations
Vice President, Content & Strategy
Regional Head – Sales
National Sales Head
Sponsored by:
First Post
11:20 AM - 11:50 AM
Taking programmatic buying in-house is becoming increasingly common but there are a number of things to consider before making the move. Join this session as we discuss -Should brands build their programmatic capabilities in-house? What are the biggest hurdles an advertiser must overcome to consider ... ()
Co-founder
VP Commercial, ASIA
11:50 AM - 12:05 PM
Marketing has transformed dramatically in the past decade thanks to digital technology, particularly the mobile phone. Today marketers can reach an individual at a personal level, but also at scale. This has been possible because of the rapid increase in the marketing technology solutions in Sales A ... ()
Co-Founder and CEO
12:35 PM - 1:20 PM
Networking Lunch
1:20 PM - 1:50 PM
With India internet users growing 28 % YOY, 355MM Users and #2 behind China, Digital advertising spends are growing rapidly. However, there seems lack of standardized currency. While clients comfortable with parameters like CTRs, VTRs, share ability, engagement, there is now ambiguity on view abilit ... ()
Chief Executive Officer
Vice President, India
Head – Media & Digital Marketing, India
Vice President, Digital
Director, Marketing
1:50 PM - 2:05 PM
Understand the psychology behind numbers that leads to better conversion rate optimization and thus higher ROI
Head of Marketing
2:30 PM - 4:00 PM
Year-on-year iMedia delegates rate Business One:one as one of their favorite part of the summit, as it enables targeted networking. One:one is a unique and invaluable by-appointment networking program connecting influential, qualified media buyers with innovative, forward-thinking solution providers ... ()
5:00 PM - 10:30 PM
Closing-Sundown Cocktail Networking Party & Dinner at Zeebop by the Sea