Announcing New Venue for 2018
Hyatt Regency, Bonita Springs, Florida
iMedia Brand Summit USA February 12 - 14, 2018, Bonita Springs, Florida
iMedia Brand Summit provides an intimate environment for senior brand marketers to converge, debate and discuss the major strategic issues they face. This exclusive, invitation-only event is a closed forum for the sharpest minds in the industry to connect and discuss shared challenges, as well as network, build relationships and meet potential partners.
Brand Activation in the New Economy
We are on the precipice of a huge shift in the brand-consumer relationship. New economy businesses have fundamentally changed the way consumers transact and continue to disrupt categories. So how do media, marketing, and customer experience interplay in this ever-changing landscape? How can we foresee the future of the industry and get ahead of new competitive challenges?
Marketing teams no longer have the singular goal of selling products to consumers. Today’s paradigm is customer activation and engagement front and center, with the end goal of creating passionate advocates who cherish your brand. Marketers are tasked with making consumers feel like the brand experience is contributing to their lives and adding value. That’s the new “advertising.” That’s what sparks customer loyalty.
At the iMedia Brand Summit in February, together we will redefine how brands can return to greatness. We’ll explore:
- Future trends: Some of the radical new capabilities for individuals, consumers, and brands
- The end of advertising: Why it had to die, and the creative resurrection to come
- Building passion and purpose-driven brands
- The person to person economy: What does this disruption mean for your business
- The connected consumer experience and actionable data: What information should we be focused on?
- Best practices and strategies for building breakthrough multi touchpoint campaigns that reach and activate the target consumer
By the end of this event, you will be armed with the inspiration, tools, peer connections and partnerships to help make you an effective brand pioneer in 2018!
Confirmed Attendees:
Attend the Summit
Thank you for your interest in participating in the upcoming iMedia event! We've received your inquiry and will be in touch soon to discuss next steps.
Qualified agency executives are invited to be our VIP guests. If eligible, you’ll receive a complimentary pass to this event along with these benefits:
- Automatic invitation to the agency-only, closed-door Marketer Only Meeting
- 2.5 days of peer-to-peer exchange
- Informative, insightful sessions and keynotes on the most timely and critical issues
- Roundtable discussions
- Access to networking functions, including iMedia's exclusive One to One program
- Complimentary meals and beverages
- Complimentary 2-nights accommodation
> Request an invitation
Featured Speakers
Head of Global Brand Equity Global Nutrition Group
EVP & CMO
Senior VP of Customer Experience and Design
VP, Social Media & Content Strategy
VP of Digital Strategy & Platforms
VP Brand Experience
Director North American Digital Marketing
Director of Digital Marketing
Manager, Online Media
Manager, Ecommerce Business Intelligence
Head of Strategy
Partner, Group Director, Search & Social
Author
CEO & Co-Founder
Senior Vice President, Marketing
SVP of Strategic Partnerships
GM
President
Senior Director of North America Advertising
Director of Sales
VP, Marketing
VP Marketing & Creator Relations
Co-Founder
CTO
Digital Marketing, Personalization and Analytics
Vice President, US B2B Digital Marketing
Founder & CEO, Wet Cement; Founder, Advance Women
Founder, CEO
VP, Content & Programming
Agenda
10:00 AM - 12:00 PM
Registration
12:00 PM - 1:00 PM
Lunch 1
Marketer-Only Welcome Lunch
We start the event with a brand marketer-only networking lunch and learn, followed by deep conversations and work groups in the Marketer-Only Meeting. Don't miss it!
Lunch 2
Networker Lunch
Kick-off the iMedia Summit with casual networking with your peers over lunch.
12:20 PM - 12:40 PM
People today are spending just 1.7 seconds with any piece of online content. Not even 2 whole seconds on something it took weeks and potentially thousands of dollars for a brand to create. Join this session to discuss how marketers are utilizing personalized marketing solutions to predict content re ... (More)
12:40 PM - 1:00 PM
Commerce platforms have increased their online footprint and today, are now reaching over 72% of the population. To drive real, sustained growth in 2018, marketers must re-think their advertising strategy and expand their reach and frequency to connect with consumers at scale. Commerce platforms not ... (More)
1:00 PM - 3:30 PM
Session 1
Marketer-Only Meeting
"Senior brand marketers shouldn't miss the Marketer-Only Meeting, a candid and intimate town hall working session that gets to the root of major challenges and provides a platform for ongoing peer-to-peer networking. Kicking off with lunch, this action-packed afternoon will leave you inspired, energ ... (More)
Session 2
Networker Sessions
Even if you have achieved extraordinary success – there is always more to learn. Don’t miss this opportunity to connect with and be inspired by like-minded leaders. Kicking off with lunch, this intimate working session is a must-attend crash course to help you succeed at iMedia and beyond. We promi ... (More)
3:30 PM - 6:10 PM
6:10 PM - 6:45 PM
Free Time
6:45 PM - 7:30 PM
Welcome Reception & Canapes
7:30 PM - 7:45 PM
Opening Remarks by Summit Host
7:45 PM - 8:20 PM
With humour and palpable emotion, Jamie challenges audiences to think differently about success, failure, hard work and fear, as he shares insights from his journeys, adventures and explorations to and through the world’s most dangerous places. Perfect for audiences seeking expertise on risk-taking, ... (More)
8:20 PM - 10:00 PM
Dinner & Networking
8:00 AM - 9:00 AM
Breakfast Session 1
Breakfast
Fuel your brain for what is a jam-packed (pun intended) day two!
Breakfast Session 2
Invitation Only Breakfast Session: Women in Media, Marketing & Advertising
Join us on the terrace for a meaningful discussion on women's leadership, while making new professional connections. With an emphasis on peer-to-peer experiences, this intimate gathering is designed to foster connections, communication, and mutual support. At each of our events, we provide unique ne ... (More)
9:00 AM - 9:45 AM
In this Keynote session, Andrew Essex discusses why brand matter more than ever in the "Golden Age of Performance Marketing." With experience on the agency, brand and publisher side - the former CEO of Tribeca Enterprises and founding CEO of Droga5 - Andrew has a unique perspective to share on what' ... (More)
9:50 AM - 10:00 AM
Transition to Breakouts
10:00 AM - 10:30 AM
Breakout Session 1
The New Age Of Transparency In Social Advertising
Despite social budgets growing 3X faster than display and search, only 8% of marketers feel confident that they have the technology to make the best possible decisions. That means they are making critical decisions on large-scale investments based on incomplete, and potentially inaccurate informatio ... (More)
Breakout Session 2
Fun and Games for Brand Connections
Competition for your audience’s attention is tough and once you have it, you’d better make things interesting for them. Video games have hit the mainstream through our mobile devices and are enjoying popularity far beyond the stereotypical teenager-in-a-basement demo. Interactive entertainment provi ... (More)
10:30 AM - 11:00 AM
Morning Coffee Break
Sponsored by:
11:00 AM - 11:35 AM
In today’s dynamic and ever-changing world, creativity and technology are evolving consumer expectations in new and unexpected ways. No longer is identifying and speaking to customers’ existing and immediate needs enough. Customers’ experiences with new technologies and the resultant behavior change ... (More)
11:35 AM - 12:15 PM
Jill Abbott, Head of Global Brand Equity, Global Nutrition Group at PepsiCo will discuss the topic she is most passionate about: purpose driven brands. Jill will share how she has found personal and professional success in her career when future-proofing brands by keeping a meaningful purpose at the ... (More)
12:15 PM - 12:45 PM
Discuss the emergence of Amazon and similar such marketplaces as key destinations for consumer engagement. How has advertising in the age of e-commerce have changed and what do marketers need to do to better capture this opportunity.
1:00 PM - 4:30 PM
Activity 2
Sushi Cook Off
The Interactive Sushi and Sake Experience
2-3 Hour Event
Tired of the same old meal program? Then get ready for an extremely engaging cooking experience like none other! This is an interacti ... (More)
Sponsored by:
Activity 3
Beach Olympics
Let's get ready to rumble!!!!! Teams go head to head for the Gold Medal rotating through games that challenge the mind and body, like scrabble scramble, jigsaw jumble, and obstacle relay... all to the ... (More)
4:30 PM - 6:30 PM
Free Time
6:30 PM - 7:30 PM
Cocktail Hour
Sponsored by:
7:30 PM - 9:30 PM
Dinner
8:45 AM - 9:40 AM
Over breakfast, experts will facilitate an exchange of information and ideas between participants in small groups. This is your chance for unconventionally structured discussions with like-minded peers.
9:45 AM - 10:20 AM
With start-ups setting new standards for products, services and experiences, large corporations are being forced to focus on transforming their customer experiences. Senior executives at legacy companies have had to make it their top priority to achieve the transformation required to compete and thr ... (More)
10:20 AM - 10:35 AM
Replying to social posts is the largest pool of untapped digital ad inventory in the world. Brands need a way to respond in real-time and at scale to people expressing their wants and needs on social media everyday. That's where Reply-Based Advertising comes in. Join this session to learn a revol ... (More)
10:35 AM - 10:50 AM
11:00 AM - 11:30 AM
Morning Coffee Break
Sponsored by:
11:30 AM - 12:30 PM
12:40 PM - 1:10 PM
Trends and innovation are moving at breakneck speed, powered by an engaged, sophisticated, curious global consumer. Every year the Innovation Group at JWT launches an annual forecast of consumer trends to watch in the coming year: The Future 100. Join Torsten Gross, Head of Strategy at J. Walter Tho ... (More)
1:10 PM - 1:15 PM
Prize Draws
Sponsored by:
1:15 PM - 1:45 PM
Boxed Lunch (Networkers)
1:15 PM - 3:00 PM
Senior brand marketers shouldn't miss the Closing Marketer-Only Meeting, where you'll have the chance to distill and package the shared learnings and insights made over the past few days. Bring a pen! You'll want to take vigorous notes to share with your team once your'e back at your desk. With ongo ... (More)
Advisory Board
EVP Digital
Founder
President
Senior Manager Global Digital Marketing
Brand Marketing Lead
Chief Digital Officer
EVP, Senior Director, Digital & Emerging Media
VP of Media
VP Brand Experience
Global, Chief Digital Officer
VP Marketing
VP, Social Media & Content Strategy
Group Head, Global Media
Managing Director
VP Global Marketing
CEO & Co-Founder
Global Chief Brand & Marketing Strategy Officer
CEO & Co-Founder
Jim Nichols
VP - Marketing
Chief Business Officer
Director of Marketing
Danze, Inc. and Gerber Plumbing Fixtures
CEO & Founder
VP, Digital
VP, Social Media
Ultimate Fighting Championship (UFC)
Head of Multicultural Marketing
Event Sponsors
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Presenting Sponsor
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Presenting Sponsor
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Presenting Sponsor
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Presenting Sponsor
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Presenting Sponsor
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Presenting Sponsor
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Presenting Sponsor
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Presenting Sponsor
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Supporting Sponsor
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Supporting Sponsor
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Supporting Sponsor
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Supporting Sponsor
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Supporting Sponsor
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Supporting Sponsor
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Badge Sponsor
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Coffee & Roundtable Sponsor
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Happy Hour Sponsor
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Registration Sponsor
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Wifi Sponsor
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App Partner
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Publishing Partner
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Research Partner
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Stock Content Partner
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Stock Content Partner
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Video Partner
iMedia Summit attendees represent over $3 billion in digital marketing spend and hail from some of the biggest companies in the Fortune-500 and the agency world. High-value, customizable sponsorship opportunities are available, but won't last.
For more information, please contact:
Brian Urquhart, Director of Strategic Partnerships
[email protected]
Location
Bonita Springs, Florida 34134
239 444 1234
Located on 26 beautifully landscaped acres overlooking Estero Bay and the Gulf of Mexico, Hyatt Regency Coconut Point Resort & Spa is the ideal environment for high level thought leadership, and building lasting business relationships.