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iMedia Brand Summit USA February 12 - 14, 2018, Bonita Springs, Florida

iMedia Brand Summit provides an intimate environment for senior brand marketers to converge, debate and discuss the major strategic issues they face. This exclusive, invitation-only event is a closed forum for the sharpest minds in the industry to connect and discuss shared challenges, as well as network, build relationships and meet potential partners.

Brand Activation in the New Economy

We are on the precipice of a huge shift in the brand-consumer relationship. New economy businesses have fundamentally changed the way consumers transact and continue to disrupt  categories. So how do media, marketing, and customer experience interplay in this ever-changing landscape? How can we foresee the future of the industry and get ahead of new competitive challenges?

Marketing teams no longer have the singular goal of selling products to consumers.  Today’s paradigm is customer activation and engagement front and center, with the end goal of creating passionate advocates who cherish your brand. Marketers are tasked with making consumers feel like the brand experience is contributing to their lives and adding value. That’s the new “advertising.” That’s what sparks customer loyalty.

At the iMedia Brand Summit in February, together we will redefine how brands can return to greatness. We’ll explore:

  • Future trends: Some of the radical new capabilities for individuals, consumers, and brands
  • The end of advertising: Why it had to die, and the creative resurrection to come
  • Building passion and purpose-driven brands
  • The person to person economy: What does this disruption mean for your business
  • The connected consumer experience and actionable data: What information should we be focused on?
  • Best practices and strategies for building breakthrough multi touchpoint campaigns that reach and activate the target consumer

By the end of this event, you will be armed with the inspiration, tools, peer connections and partnerships to help make you an effective brand pioneer in 2018! 

Confirmed Attendees:

Attend the Summit

 *Required




 

Qualified agency executives are invited to be our VIP guests. If eligible, you’ll receive a complimentary pass to this event along with these benefits:

  • Automatic invitation to the agency-only, closed-door Marketer Only Meeting
  • 2.5 days of peer-to-peer exchange
  • Informative, insightful sessions and keynotes on the most timely and critical issues
  • Roundtable discussions
  • Access to networking functions, including iMedia's exclusive One to One program
  • Complimentary meals and beverages
  • Complimentary 2-nights accommodation


> Request an invitation

Featured Speakers

  • Jill Abbott

    Jill Abbott

    Head of Global Brand Equity Global Nutrition Group

    PepsiCo

  • Karen Jones

    Karen Jones

    EVP & CMO

    Ryder Systems

  • Howard Pyle

    Howard Pyle

    Senior VP of Customer Experience and Design

    MetLife

  • Beverly Jackson

    Beverly Jackson

    VP, Social Media & Content Strategy

    MGM Resorts International

  • Joshua Palau

    Joshua Palau

    VP of Digital Strategy & Platforms

    Bayer US

  • Brandie Feuer

    Brandie Feuer

    VP Brand Experience

    Eileen Fisher

  • Rikke Alderson

    Rikke Alderson

    Director North American Digital Marketing

    The Hershey Company

  • Mark Karlan

    Mark Karlan

    Director of Digital Marketing

    Prestige Brands

  • Kelly Jewell

    Kelly Jewell

    Manager, Online Media

    Universal Studios

  • Hala Sheta

    Hala Sheta

    Manager, Ecommerce Business Intelligence

    Bayer US

  • Torsten Gross

    Torsten Gross

    Head of Strategy

    J. Walter Thompson Worldwide

  • Daanish Chishti

    Daanish Chishti

    Partner, Group Director, Search & Social

    Mindshare

  • Andrew Essex

    Andrew Essex

    Author

    The End of Advertising

  • Jamie Clarke

    Jamie Clarke

    CEO & Co-Founder

    Live Out There

  • Liz Miller

    Liz Miller

    Senior Vice President, Marketing

    CMO Council

  • Brian Zweig

    Brian Zweig

    SVP of Strategic Partnerships

    Social Native

  • Oren Stern

    Oren Stern

    GM

    Kenshoo

  • Erik Swain

    Erik Swain

    President

    Respondology

  • Casey Campbell

    Casey Campbell

    Senior Director of North America Advertising

    Gameloft

  • Scott Travis

    Scott Travis

    Director of Sales

    eBay Advertising

  • Rick Martira

    Rick Martira

    VP, Marketing

    Unified

  • Richard Wong

    Richard Wong

    VP Marketing & Creator Relations

    Hashtag Paid Inc

  • Ishan Bhaumik

    Ishan Bhaumik

    Co-Founder

    Velocity

  • Dennis Yu

    Dennis Yu

    CTO

    BlitzMetrics

  • Abhi Vyas

    Abhi Vyas

    Digital Marketing, Personalization and Analytics

    Verizon Wireless

  • Karin Levi

    Karin Levi

    Vice President, US B2B Digital Marketing

    MasterCard

  • Jenn Willey

    Jenn Willey

    Founder & CEO, Wet Cement; Founder, Advance Women

    Wet Cement

  • Lisa Kaplan

    Lisa Kaplan

    Founder, CEO

    Lamp Partners

  • Katharine Panessidi

    Katharine Panessidi

    VP, Content & Programming

    Comexposium USA

  • Agenda

    10:00 AM - 12:00 PM
    Registration
    12:00 PM - 1:00 PM
    Lunch 1
    Marketer-Only Welcome Lunch We start the event with a brand marketer-only networking lunch and learn, followed by deep conversations and work groups in the Marketer-Only Meeting. Don't miss it!
    VP, Social Media & Content Strategy
    Lunch 2
    Networker Lunch Kick-off the iMedia Summit with casual networking with your peers over lunch.
    Founder, CEO
    12:20 PM - 12:40 PM
    People today are spending just 1.7 seconds with any piece of online content. Not even 2 whole seconds on something it took weeks and potentially thousands of dollars for a brand to create. Join this session to discuss how marketers are utilizing personalized marketing solutions to predict content re ... ()
    SVP of Strategic Partnerships
    Digital Marketing, Personalization and Analytics
    12:40 PM - 1:00 PM
    Commerce platforms have increased their online footprint and today, are now reaching over 72% of the population. To drive real, sustained growth in 2018, marketers must re-think their advertising strategy and expand their reach and frequency to connect with consumers at scale. Commerce platforms not ... ()
    Senior Vice President, Marketing
    Director of Sales
    1:00 PM - 3:30 PM
    Session 1
    Marketer-Only Meeting "Senior brand marketers shouldn't miss the Marketer-Only Meeting, a candid and intimate town hall working session that gets to the root of major challenges and provides a platform for ongoing peer-to-peer networking. Kicking off with lunch, this action-packed afternoon will leave you inspired, energ ... ()
    VP, Social Media & Content Strategy
    Co-Founder
    Session 2
    Networker Sessions Even if you have achieved extraordinary success – there is always more to learn. Don’t miss this opportunity to connect with and be inspired by like-minded leaders. Kicking off with lunch, this intimate working session is a must-attend crash course to help you succeed at iMedia and beyond. We promi ... ()
    Manager, Online Media
    Vice President, US B2B Digital Marketing
    VP Brand Experience
    Founder, CEO
    3:30 PM - 6:10 PM
    The One to One session is a fundamental part of iMedia and gives you a chance to meet with peers and industry leaders to discuss Marketing challenges. The session is a fantastic ice breaker and allows you to meet solution providers in a relaxed and informal environment.
    6:10 PM - 6:45 PM
    Free Time
    6:45 PM - 7:30 PM
    Welcome Reception & Canapes
    7:30 PM - 7:45 PM
    Opening Remarks by Summit Host
    VP of Digital Strategy & Platforms
    7:45 PM - 8:20 PM
    With humour and palpable emotion, Jamie challenges audiences to think differently about success, failure, hard work and fear, as he shares insights from his journeys, adventures and explorations to and through the world’s most dangerous places. Perfect for audiences seeking expertise on risk-taking, ... ()
    CEO & Co-Founder
    8:20 PM - 10:00 PM
    Dinner & Networking
    8:00 AM - 9:00 AM
    Breakfast Session 1
    Breakfast Fuel your brain for what is a jam-packed (pun intended) day two!
    VP of Digital Strategy & Platforms
    Founder & CEO, Wet Cement; Founder, Advance Women
    Breakfast Session 2
    Invitation Only Breakfast Session: Women in Media, Marketing & Advertising Join us on the terrace for a meaningful discussion on women's leadership, while making new professional connections. With an emphasis on peer-to-peer experiences, this intimate gathering is designed to foster connections, communication, and mutual support. At each of our events, we provide unique ne ... ()
    VP, Content & Programming
    VP, Social Media & Content Strategy
    Head of Global Brand Equity Global Nutrition Group
    Founder, CEO
    9:00 AM - 9:45 AM
    In this Keynote session, Andrew Essex discusses why brand matter more than ever in the "Golden Age of Performance Marketing." With experience on the agency, brand and publisher side - the former CEO of Tribeca Enterprises and founding CEO of Droga5 - Andrew has a unique perspective to share on what' ... ()
    9:50 AM - 10:00 AM
    Transition to Breakouts
    10:00 AM - 10:30 AM
    Breakout Session 1
    The New Age Of Transparency In Social Advertising Despite social budgets growing 3X faster than display and search, only 8% of marketers feel confident that they have the technology to make the best possible decisions. That means they are making critical decisions on large-scale investments based on incomplete, and potentially inaccurate informatio ... ()
    Director North American Digital Marketing
    VP, Marketing
    Breakout Session 2
    Fun and Games for Brand Connections Competition for your audience’s attention is tough and once you have it, you’d better make things interesting for them. Video games have hit the mainstream through our mobile devices and are enjoying popularity far beyond the stereotypical teenager-in-a-basement demo. Interactive entertainment provi ... ()
    Senior Director of North America Advertising
    10:30 AM - 11:00 AM
    Morning Coffee Break
    Sponsored by:
    District M
    11:00 AM - 11:35 AM
    In today’s dynamic and ever-changing world, creativity and technology are evolving consumer expectations in new and unexpected ways. No longer is identifying and speaking to customers’ existing and immediate needs enough. Customers’ experiences with new technologies and the resultant behavior change ... ()
    11:35 AM - 12:15 PM
    Jill Abbott, Head of Global Brand Equity, Global Nutrition Group at PepsiCo will discuss the topic she is most passionate about: purpose driven brands. Jill will share how she has found personal and professional success in her career when future-proofing brands by keeping a meaningful purpose at the ... ()
    Head of Global Brand Equity Global Nutrition Group
    12:15 PM - 12:45 PM
    Discuss the emergence of Amazon and similar such marketplaces as key destinations for consumer engagement. How has advertising in the age of e-commerce have changed and what do marketers need to do to better capture this opportunity.
    Director of Digital Marketing
    Manager, Ecommerce Business Intelligence
    Partner, Group Director, Search & Social
    1:00 PM - 4:30 PM
    Activity 1
    Kayaking 1 1/2 -2 hour Guided kayaking tour. Experience the local knowledge of our guides as they explain the Florida vegetation, wildlife, and real estate in the surrounding area. We travel through the mangro ... ()

    Sponsored by:
    Pureprofile
    Activity 2
    Sushi Cook Off The Interactive Sushi and Sake Experience 2-3 Hour Event Tired of the same old meal program? Then get ready for an extremely engaging cooking experience like none other! This is an interacti ... ()

    Sponsored by:
    Shootsta
    Activity 3
    Beach Olympics Let's get ready to rumble!!!!! Teams go head to head for the Gold Medal rotating through games that challenge the mind and body, like scrabble scramble, jigsaw jumble, and obstacle relay... all to the ... ()
    4:30 PM - 6:30 PM
    Free Time
    6:30 PM - 7:30 PM
    Cocktail Hour
    Sponsored by:
    DailyMotion
    7:30 PM - 9:30 PM
    Dinner
    8:45 AM - 9:40 AM
    Over breakfast, experts will facilitate an exchange of information and ideas between participants in small groups. This is your chance for unconventionally structured discussions with like-minded peers.
    9:45 AM - 10:20 AM
    With start-ups setting new standards for products, services and experiences, large corporations are being forced to focus on transforming their customer experiences. Senior executives at legacy companies have had to make it their top priority to achieve the transformation required to compete and thr ... ()
    Senior VP of Customer Experience and Design
    10:20 AM - 10:35 AM
    Replying to social posts is the largest pool of untapped digital ad inventory in the world. Brands need a way to respond in real-time and at scale to people expressing their wants and needs on social media everyday. That's where Reply-Based Advertising comes in. Join this session to learn a revol ... ()
    Director North American Digital Marketing
    11:00 AM - 11:30 AM
    Morning Coffee Break
    Sponsored by:
    District M
    11:30 AM - 12:30 PM
    The final One to One Session at the iMedia Brand Summit consists of 5 X 10 minute networking meetings that can be scheduled immediately following the One to One sessions on Monday. This second One to One session offers Brands and Networkers an opportunity to schedule additional meetings or dive dee ... ()
    12:40 PM - 1:10 PM
    Trends and innovation are moving at breakneck speed, powered by an engaged, sophisticated, curious global consumer. Every year the Innovation Group at JWT launches an annual forecast of consumer trends to watch in the coming year: The Future 100. Join Torsten Gross, Head of Strategy at J. Walter Tho ... ()
    1:10 PM - 1:15 PM
    Prize Draws
    Sponsored by:
    Prize Sponsors
    1:15 PM - 1:45 PM
    Boxed Lunch (Networkers)
    1:15 PM - 3:00 PM
    Senior brand marketers shouldn't miss the Closing Marketer-Only Meeting, where you'll have the chance to distill and package the shared learnings and insights made over the past few days. Bring a pen! You'll want to take vigorous notes to share with your team once your'e back at your desk. With ongo ... ()
    VP, Social Media & Content Strategy

    Summit Ambassadors

  • David Aglar

    David Aglar

    EVP Digital

    Weber Shandwick

  • Kendall Allen

    Kendall Allen

    Founder

    Influence Collective, LLC

  • Jeremy Cornfeldt

    Jeremy Cornfeldt

    President

    iProspect

  • Chris Cox

    Chris Cox

    Senior Manager Global Digital Marketing

    The Hershey Company

  • Jenifer Dasho

    Jenifer Dasho

    Brand Marketing Lead

    Pinterest

  • Tom Edwards

    Tom Edwards

    Chief Digital Officer

    Epsilon

  • Bob Estrada

    Bob Estrada

    EVP, Senior Director, Digital & Emerging Media

    BBDO

  • Chris Evans

    Chris Evans

    VP of Media

    R&R Partners

  • Brandie Feuer

    Brandie Feuer

    VP Brand Experience

    Eileen Fisher

  • Carl Fremont

    Carl Fremont

    Global, Chief Digital Officer

    MEC

  • David Gitter

    David Gitter

    VP Marketing

    World Poker Tour

  • Beverly Jackson

    Beverly Jackson

    VP, Social Media & Content Strategy

    MGM Resorts International

  • Benjamin Jankowski

    Benjamin Jankowski

    Group Head, Global Media

    MasterCard

  • Dave Knox

    Dave Knox

    Managing Director

    WPP Ventures

  • Alison Lange Engel

    Alison Lange Engel

    VP Global Marketing

    LinkedIn

  • Manu Mathew

    Manu Mathew

    CEO & Co-Founder

    Visual IQ

  • Darren McColl

    Darren McColl

    Global Chief Brand & Marketing Strategy Officer

    SapientRazorfish

  • Art Muldoon

    Art Muldoon

    CEO & Co-Founder

    Accordant Media

  • Jim Nichols

    Jim Nichols

    VP - Marketing

    Apsalar

  • Jason Oates

    Jason Oates

    Chief Business Officer

    LiveIntent

  • Katherine Riley

    Katherine Riley

    Director of Marketing

    Danze, Inc. and Gerber Plumbing Fixtures

  • David Shadpour

    David Shadpour

    CEO & Founder

    Social Native

  • Kate Stebner

    Kate Stebner

    VP, Digital

    Claritas

  • Peter Stringer

    Peter Stringer

    VP, Social Media

    Ultimate Fighting Championship (UFC)

  • Kevin Williams

    Kevin Williams

    Head of Multicultural Marketing

    BMW, MINI, and Motorrad

  • Event Sponsors

    • #Paid
    • Distillery
    • Ebay
    • Gameloft
    • Kenshoo
    • Respondology
    • Social Native
    • Unified
    • Marin Software
    • Pixelability
    • Pureprofile
    • Semaphore
    • Sling TV
    • SweetIQ
    • Internet Brands
    • District M
    • DailyMotion
    • Lotame
    • Global Wide Media
    • Cyberbia
    • A List Daily
    • eMarketer
    • 123RF
    • Stockunlimted
    • Shootsta

    iMedia Summit attendees represent over $3 billion in digital marketing spend and hail from some of the biggest companies in the Fortune-500 and the agency world. High-value, customizable sponsorship opportunities are available, but won't last.

    For more information, please contact:
    Brian Urquhart, Director of Strategic Partnerships
    [email protected]

    Location

    Hyatt Regency Coconut Point Resort and Spa
    Hyatt Regency Coconut Point Resort and Spa 5001 Coconut Road
    Bonita Springs, Florida 34134

    239 444 1234

    Located on 26 beautifully landscaped acres overlooking Estero Bay and the Gulf of Mexico, Hyatt Regency Coconut Point Resort & Spa is the ideal environment for high level thought leadership, and building lasting business relationships.