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Agenda

10:00 AM - 12:00 PM
Registration
12:00 PM - 1:00 PM
Lunch 1
Marketer-Only Welcome Lunch We start the event with a brand marketer-only networking lunch and learn, followed by deep conversations and work groups in the Marketer-Only Meeting. Don't miss it!
VP, Social Media & Content Strategy
Lunch 2
Networker Lunch Kick-off the iMedia Summit with casual networking with your peers over lunch.
Founder, CEO
12:20 PM - 12:40 PM
People today are spending just 1.7 seconds with any piece of online content. Not even 2 whole seconds on something it took weeks and potentially thousands of dollars for a brand to create. Join this session to discuss how marketers are utilizing personalized marketing solutions to predict content re ... ()
SVP of Strategic Partnerships
Digital Marketing, Personalization and Analytics
12:40 PM - 1:00 PM
Commerce platforms have increased their online footprint and today, are now reaching over 72% of the population. To drive real, sustained growth in 2018, marketers must re-think their advertising strategy and expand their reach and frequency to connect with consumers at scale. Commerce platforms not ... ()
Senior Vice President, Marketing
Director of Sales
1:00 PM - 3:30 PM
Session 1
Marketer-Only Meeting "Senior brand marketers shouldn't miss the Marketer-Only Meeting, a candid and intimate town hall working session that gets to the root of major challenges and provides a platform for ongoing peer-to-peer networking. Kicking off with lunch, this action-packed afternoon will leave you inspired, energ ... (More)
VP, Social Media & Content Strategy
Co-Founder
Session 2
Networker Sessions Even if you have achieved extraordinary success – there is always more to learn. Don’t miss this opportunity to connect with and be inspired by like-minded leaders. Kicking off with lunch, this intimate working session is a must-attend crash course to help you succeed at iMedia and beyond. We promi ... (More)
Manager, Online Media
Vice President, US B2B Digital Marketing
VP Brand Experience
Founder, CEO
3:30 PM - 6:10 PM
The One to One session is a fundamental part of iMedia and gives you a chance to meet with peers and industry leaders to discuss Marketing challenges. The session is a fantastic ice breaker and allows you to meet solution providers in a relaxed and informal environment.
6:10 PM - 6:45 PM
Free Time
6:45 PM - 7:30 PM
Welcome Reception & Canapes
7:30 PM - 7:45 PM
Opening Remarks by Summit Host
VP of Digital Strategy & Platforms
7:45 PM - 8:20 PM
With humour and palpable emotion, Jamie challenges audiences to think differently about success, failure, hard work and fear, as he shares insights from his journeys, adventures and explorations to and through the world’s most dangerous places. Perfect for audiences seeking expertise on risk-taking, ... ()
CEO & Co-Founder
8:20 PM - 10:00 PM
Dinner & Networking
8:00 AM - 9:00 AM
Breakfast Session 1
Breakfast Fuel your brain for what is a jam-packed (pun intended) day two!
VP of Digital Strategy & Platforms
Founder & CEO, Wet Cement; Founder, Advance Women
Breakfast Session 2
Invitation Only Breakfast Session: Women in Media, Marketing & Advertising Join us on the terrace for a meaningful discussion on women's leadership, while making new professional connections. With an emphasis on peer-to-peer experiences, this intimate gathering is designed to foster connections, communication, and mutual support. At each of our events, we provide unique ne ... (More)
VP, Content & Programming
VP, Social Media & Content Strategy
Head of Global Brand Equity Global Nutrition Group
Founder, CEO
9:00 AM - 9:45 AM
In this Keynote session, Andrew Essex discusses why brand matter more than ever in the "Golden Age of Performance Marketing." With experience on the agency, brand and publisher side - the former CEO of Tribeca Enterprises and founding CEO of Droga5 - Andrew has a unique perspective to share on what' ... ()
9:50 AM - 10:00 AM
Transition to Breakouts
10:00 AM - 10:30 AM
Breakout Session 1
The New Age Of Transparency In Social Advertising Despite social budgets growing 3X faster than display and search, only 8% of marketers feel confident that they have the technology to make the best possible decisions. That means they are making critical decisions on large-scale investments based on incomplete, and potentially inaccurate informatio ... (More)
Director North American Digital Marketing
VP, Marketing
Breakout Session 2
Fun and Games for Brand Connections Competition for your audience’s attention is tough and once you have it, you’d better make things interesting for them. Video games have hit the mainstream through our mobile devices and are enjoying popularity far beyond the stereotypical teenager-in-a-basement demo. Interactive entertainment provi ... (More)
Senior Director of North America Advertising
10:30 AM - 11:00 AM
Morning Coffee Break
Sponsored by:
District M
11:00 AM - 11:35 AM
In today’s dynamic and ever-changing world, creativity and technology are evolving consumer expectations in new and unexpected ways. No longer is identifying and speaking to customers’ existing and immediate needs enough. Customers’ experiences with new technologies and the resultant behavior change ... ()
11:35 AM - 12:15 PM
Jill Abbott, Head of Global Brand Equity, Global Nutrition Group at PepsiCo will discuss the topic she is most passionate about: purpose driven brands. Jill will share how she has found personal and professional success in her career when future-proofing brands by keeping a meaningful purpose at the ... ()
Head of Global Brand Equity Global Nutrition Group
12:15 PM - 12:45 PM
Discuss the emergence of Amazon and similar such marketplaces as key destinations for consumer engagement. How has advertising in the age of e-commerce have changed and what do marketers need to do to better capture this opportunity.
Director of Digital Marketing
Manager, Ecommerce Business Intelligence
Partner, Group Director, Search & Social
1:00 PM - 4:30 PM
Activity 1
Kayaking 1 1/2 -2 hour Guided kayaking tour. Experience the local knowledge of our guides as they explain the Florida vegetation, wildlife, and real estate in the surrounding area. We travel through the mangro ... (More)

Sponsored by:
Pureprofile
Activity 2
Sushi Cook Off The Interactive Sushi and Sake Experience 2-3 Hour Event Tired of the same old meal program? Then get ready for an extremely engaging cooking experience like none other! This is an interacti ... (More)

Sponsored by:
Shootsta
Activity 3
Beach Olympics Let's get ready to rumble!!!!! Teams go head to head for the Gold Medal rotating through games that challenge the mind and body, like scrabble scramble, jigsaw jumble, and obstacle relay... all to the ... (More)
4:30 PM - 6:30 PM
Free Time
6:30 PM - 7:30 PM
Cocktail Hour
Sponsored by:
DailyMotion
7:30 PM - 9:30 PM
Dinner
8:45 AM - 9:40 AM
Over breakfast, experts will facilitate an exchange of information and ideas between participants in small groups. This is your chance for unconventionally structured discussions with like-minded peers.
9:45 AM - 10:20 AM
With start-ups setting new standards for products, services and experiences, large corporations are being forced to focus on transforming their customer experiences. Senior executives at legacy companies have had to make it their top priority to achieve the transformation required to compete and thr ... ()
Senior VP of Customer Experience and Design
10:20 AM - 10:35 AM
Replying to social posts is the largest pool of untapped digital ad inventory in the world. Brands need a way to respond in real-time and at scale to people expressing their wants and needs on social media everyday. That's where Reply-Based Advertising comes in. Join this session to learn a revol ... ()
Director North American Digital Marketing
11:00 AM - 11:30 AM
Morning Coffee Break
Sponsored by:
District M
11:30 AM - 12:30 PM
The final One to One Session at the iMedia Brand Summit consists of 5 X 10 minute networking meetings that can be scheduled immediately following the One to One sessions on Monday. This second One to One session offers Brands and Networkers an opportunity to schedule additional meetings or dive dee ... ()
12:40 PM - 1:10 PM
Trends and innovation are moving at breakneck speed, powered by an engaged, sophisticated, curious global consumer. Every year the Innovation Group at JWT launches an annual forecast of consumer trends to watch in the coming year: The Future 100. Join Torsten Gross, Head of Strategy at J. Walter Tho ... ()
1:10 PM - 1:15 PM
Prize Draws
Sponsored by:
Prize Sponsors
1:15 PM - 1:45 PM
Boxed Lunch (Networkers)
1:15 PM - 3:00 PM
Senior brand marketers shouldn't miss the Closing Marketer-Only Meeting, where you'll have the chance to distill and package the shared learnings and insights made over the past few days. Bring a pen! You'll want to take vigorous notes to share with your team once your'e back at your desk. With ongo ... ()
VP, Social Media & Content Strategy