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Agenda

2:00 PM - 3:30 PM
3:30 PM - 5:00 PM
BRANDS ONLY WORKSHOP - Making Magic Happen with Your Digital Advertising
Director - Solution Consulting, India Adobe
AdCloud Solution Specialist
5:30 PM - 7:00 PM
An ice breaking session on day 1, where you get a chance to speed-date all the fellow attendees for 1 Minute. Do carry at least 150 business cards!
Sponsored by:
LinkedIn
7:15 PM - 7:45 PM
Brand management is something like fitness, tough to build but tougher to maintain. In this ultra complex marketing space, it is easy to create a beast of a marketing strategy that is extremely complicated to scale, or sometimes even maintain. As Neil George, MD, Nivea explores these concepts throug ... ()
Chief Marketing Officer
MD - India, Bagladesh, SL and Nepal
8:00 PM - 10:30 PM
Join us at one of the coolest party for a night of networking and drinks with Rajasthani Folk Music by Kutle Khan!
Sponsored by:
way2news
6:00 AM - 6:45 AM
Sunrise Yoga & Leisure Cycling
7:30 AM - 9:00 AM
Breakfast
8:00 AM - 9:00 AM
Year-on-year iMedia delegates rate Business One:one as one of their favorite part of the summit, as it enables targeted networking. One:one is a unique and invaluable by-appointment networking program connecting influential, qualified media buyers with innovative, forward-thinking solution providers ... ()
9:00 AM - 9:30 AM
From CMO to CGO
Head of Marketing
Head Global Brand & Digital Marketing
Associate Director & Group Head, Marketing & Brand
Co-Founder & Head of Marketing
9:30 AM - 9:50 AM
As brands enter clutter market places they struggle to stay away from commoditization. In this constant evolution the only sustainable differentiation is the experience that they can provide to their customers. Only the use of right content and optimal technology can ensure that they stand different ... ()
Head of Marketing
9:50 AM - 10:10 AM
How do advertisers build brand love in a climate where trust is eroding and customers want greater relevance and immersive experiences?
Head of Platforms, APAC
10:10 AM - 10:45 AM
Grab a tea/coffee and network with like-minded, innovative brands, sponsors and networkers.
10:45 AM - 11:25 AM
All brands are facing saturation at some level in urban markets and maintaining an exponential growth curve is sometimes tough. This session aims to discuss some strategies for non-linear growth specially by targeting newer markets, which may be sometimes media dark, mobile only, new internet adopte ... ()
Head – Media & Digital Marketing, India
Head of Media, Digital & Communication
Head of Marketing
CGM Media & Head Marketing
Head, Marketing & Strategy
11:30 AM - 11:50 AM
Gamechangers of Digital Advertising
Senior Digital Commercial Director
11:50 AM - 12:05 PM
Market To Who Matters
Director, Sales and Marketing Solutions APAC
12:15 PM - 12:45 PM
Keynote Session - Discovering the beauty of your dreams
Founder & CEO
12:45 PM - 1:55 PM
Join your fellow delegates with marketing priorities and solutions similar to your own, at a special Lunch & Discuss session.
2:00 PM - 2:30 PM
aims to explore how brands like yours are currently using, or plan to use key technologies like Virtual personal assistants, Voice Search, Artificial intelligence, etc for marketing success.
VP & Head – Digital Product,Portfolio & Marketing
Head Digital Business & Marketing
SVP- Digital
Head - Digital Marketing & PR
2:30 PM - 3:00 PM
Firstpost, India’s largest and the premier platform for digital news, analysis and opinions, has been the front-runner in developing and curating innovative content for its audience. The digital platform has grown significantly in the past years.
Head - Revenue & Strategy for Firstpost and IN.COM
National sales head
National Sales Head
National Sales Head
National Sales Head
3:00 PM - 3:10 PM
Your mobile is an incredibly powerful device wrapped with sensors like compass, gyroscope, accelerometer, vibrations, camera and microphone. By tapping in to these and a few others, brands have the opportunity to turn boring click-through ads and sponsored content in to delightful experiences.
Co-Founder and COO
3:15 PM - 3:45 PM
A panel discussion on the evolving content consumption patterns of Indian audiences. The panel will dwell on the need to understand this evolution, so that they can reach these audiences on the right platforms with the right messaging.
3:50 PM - 4:30 PM
Thriving in the Age of Disruption
CEO & Author of ‘Catalyst’
Associate Vice President – Marketing & Publicity
Brand Custodian
4:30 PM - 7:30 PM
Recreational Activities 1
Camel Polo Unique to Arabia, Camel Polo is a novel team sport, derived from the age-old game of kings, but with a distinct twist. It is played in groups of 8 to 10.
Sponsored by:
Valueleaf
Recreational Activities 2
Whiskey Trails Learn about the different varieties of whiskey and mix some classic cocktails with Nikhil Agarwal, a trained Sommelier who received his degree in London. Nikhil won the Wine Australia scholarship in 2012 and in 2013 Wine Australia made him their A+ Wine Educator in India. He launched the first ever ... (More)

Sponsored by:
Adlift
7:30 PM - 10:30 PM
Join us at the Gala Cocktails and Dinner Party by Logicserve Digital with foot tapping music by Shilpa Surroch
Sponsored by:
Logicserve
6:30 AM - 7:30 AM
Leisure Cycling
7:30 AM - 8:30 AM
8:30 AM - 10:00 AM
Roundtable Discussions 1
General Data Protection Regulation – How can we be prepared? GDPR caused some tectonic shifts in the way businesses function, and it is heartening to see data protection gaining the attention it needs. However, ... (More)
Roundtable Discussions 2
Trust & Transparency Building solid foundations of brand management. Since digital has been a superfast growth medium, some things got compromised, and fraud in its myri ... (More)
Roundtable Discussions 3
The adventures of Blockchain and its application in digital marketing Blockchain opens up some interesting avenues for us to address a variety of concerns facing the digital advertising market, right from improving margi ... (More)
Roundtable Discussions 4
Measuring the precious 6 secs The 6 sec video ad format is a testament to the user’s short attention span, in the age of rapid but high impact storytelling. As this format gains po ... (More)
10:00 AM - 10:15 AM
Grab a tea/coffee and network with like-minded, innovative brands, sponsors and networkers.
10:15 AM - 10:45 AM
What's in Store for Brands in the VOICE-first Era
Country Manager for Alexa Experience & Devices
10:45 AM - 11:15 AM
In a consumer centric and highly connected world, consumers are becoming increasingly sensitive to social causes and environmental issues. Gone are the days  where brands would dissociate with controversial issues. Today they are actively taking a stand on these, and using their communication channe ... ()
Chief Marketing Officer
Sr President & Country Head
AVP & Head of Digital Marketing
Chief Operating Officer
Head Digital Marketing
Head of Marketing & Member Engagement
11:15 AM - 11:45 AM
Customers’ experiences with modern technologies and the resultant behaviour changes are causing cultural shockwaves that are altering their expectations of brands: their marketing experiences, product/services as well as their value propositions. These shockwaves require companies step back to consi ... ()
Head of Digital, Retail Banking & Wealth Mgmt
Chief Executive Officer
Head of Media
AVP, Marketing
Director - Digital Marketing India
11:45 AM - 12:15 PM
2018 will again be the year of the video (according to the Content Marketing Institute). In this session we delve into the emerging trends for video production in 2018 such as interactive video, VR & AR, 360 video, live streaming, non-standard aspect ratios/vertical videos, aerial video etc to help ... ()
Head – Media & Digital Marketing, India
Chief Marketing Officer
VP - Content Marketing
Head Marketing
12:15 PM - 12:45 PM
TBA
12:45 PM - 1:15 PM
Networking Lunch
1:15 PM - 2:00 PM
Building Your Professional Brand
Director, Marketing Solutions
1:15 PM - 2:00 PM
Julgalbandi with media-guru
Vice President, India
Former Managing Director of Yahoo / Oath India
2:00 PM - 2:40 PM
Unveiling World’s first Content Planning tool
3:15 PM - 5:30 PM
Year-on-year iMedia delegates rate Business One:one as one of their favorite part of the summit, as it enables targeted networking. One:one is a unique and invaluable by-appointment networking program connecting influential, qualified media buyers with innovative, forward-thinking solution providers ... ()
4:30 PM - 5:30 PM
Networking Break- Recharge yourself
6:00 PM - 10:30 PM
Sundown Party