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Agenda

2:00 PM - 3:30 PM
3:30 PM - 5:00 PM
Today’s competitive world offers you two alternatives – strategize and re-strategize. The session by Adobe’s experts helps you design and execute innovative benchmarking techniques for evaluating your performance versus competitors and create a strategy roadmap. In this high impact 90-minutes sessio ... ()
Head, Products Specialists
Industry Strategist
5:30 PM - 7:00 PM
An ice breaking session on day 1, where you get a chance to speed-network with all the fellow attendees for 1 Minute. Do carry at least 150 business cards!
Sponsored by:
LinkedIN Marketing Solutions
7:30 PM - 8:15 PM
Is your Brand Social Media Agile?
8:20 PM - 10:00 PM
Kick start next 2 days of learning & networking over traditional Goan food and drinks @ Spice Studio
7:30 AM - 8:45 AM
Breakfast & Business One on One
8:45 AM - 9:15 AM
How is data driving the actions required for content, tech & creative, to impress today’s consumer? Companies have access to more data than ever, but how can that be translated into real insights? Leading brands a on turning knowledge about 'what' consumers are doing into useful answers about 'why' ... ()
Director & Group head - Marketing & Brand
Head of Marketing & e-Business
Chief Marketing & Customer Officer
9:20 AM - 9:40 AM
Powering Ecommerce with content
COO, Indiatimes Lifestyle Network
9:40 AM - 9:50 AM
The rise of contextual advertising beyond text, key words and past user behavior.
9:50 AM - 10:10 AM
“Marketers change slower than the markets” is a paradigm marketers have been challenged for the last two decades. Today iconic brands are finding ways and methods to respond to and ahead of changes, sometime tectonic in quantum. Creating new categories, making marketers the new strategists and rai ... ()
Head of Marketing
10:10 AM - 10:40 AM
Grab a tea/coffee and network with like-minded, innovative brands, sponsors and networkers.
10:40 AM - 11:30 AM
Whether it’s a social campaign, video, podcast, branded content, influencer marketing and so on— all have the same mission—to capture the attention of consumers—to surprise them and delight them. How is technology helping us achieve these emotions in our consumer through effective, efficient, and ex ... ()
11:30 AM - 11:40 AM
While exposure gets customers recognize your product, engagement marketing pulls people in by telling stories, driving interactions, and addressing customer needs and interests. The session will introduce how brands can reach to massive user base and involve customers in a deeper and interactive rel ... ()
Country Lead- Monetization Strategy & Programmatic
Brand Lead - Monetization Strategy
Brand Lead – Monetization - UCWeb
11:40 AM - 11:50 AM
Data is making media planning and buying more accountable, driving key decisions and measurable outcomes. However, making intelligent decisions out of dynamic and multidimensional data is a non-trivial challenge that causes misplaced trends and undesired outcomes. This session discusses the challeng ... ()
Founder & CEO
11:55 AM - 12:10 PM
How you can unlock the potential of world’s largest professional networking platform to build and scale meaningful conversations for your brand.
Director, Marketing Solutions
12:10 PM - 12:30 PM
This session will explore the importance of making emotional connections with audiences to ensure greater affinity, recall and engagement. The session will delve upon how brands can create relevant and memory triggering content to achieve long-lasting relationships with consumers.
Commercial Director, Digital Ad Sales and Data
12:30 PM - 12:40 PM
This session will cover the changing dynamics of the digital media industry, and how eCommerce is becoming the most valuable piece of digital real estate. Why should marketers leverage such platforms and how should you do so for your brand?
Head of Monetization
12:40 PM - 1:30 PM
Join your fellow delegates with marketing priorities and solutions similar to your own, at a special Lunch & Discuss session.
1:35 PM - 2:10 PM
How high-quality branded content can drive customer engagement and inspire action
Chief Marketing Officer
VP - Content Marketing
2:15 PM - 2:30 PM
Accessible Marketing - Inclusive and accessible digital marketing to reach people with disability
India lead, Senior Partner, MSA
2:30 PM - 2:40 PM
Thinking out of the box and innovating is the only option you have if you want to get noticed and survive in today's Attention Economy. Come, join us as we take you through a journey of how brands are creating experiences that elicit happiness and evoke emotional responses in an otherwise dull mobil ... ()
Co-Founder and CEO
2:45 PM - 2:55 PM
For more than 20 years, Opera has been focusing on developing fast and secure browsers that provide people with a better experience on the web. In this session, Opera will feature a discussion on how innovation has been a key driver for scaling its user base in multiple markets around the world. Joi ... ()
Global Sales Manager
3:00 PM - 3:10 PM
The session will explore how brands can effectively reach out to next billion users through the power of regional social media, and the importance of building a regional brand strategy.
Chief Business Officer
3:15 PM - 3:45 PM
In a consumption centric world, it is important for Brands to be more than the product. Catch Manisha Koirala in conversation with Preeti Chaturvedi at the iMedia Brand Summit to talk about how brands can be important agents of social healing by creating empathy and catalysts for positive social cha ... ()
Associate Vice President – Marketing & Publicity
Author and Actress
3:45 PM - 4:00 PM
Networking Break - Recharge yourself
4:00 PM - 7:30 PM
Receational Activities 1
Wine and Cheese Tasting Wine and cheese are two of life’s great culinary pleasures, and finding the perfect match can be a delicious endeavor. The session will guide you with the best ways to pair them.
Sponsored by:
Adlift
Receational Activities 2
Volleyball Join us for a game of Volleyball. The teams holds a chance to win fabulous gifts from Valueleaf.
Sponsored by:
Valueleaf
7:30 PM - 10:30 PM
After an engaging day get grooving by the infinity pool
Sponsored by:
Logicserve
7:30 AM - 8:30 AM
Breakfast & Business One on One
8:30 AM - 9:30 AM
We're delighted to introduce #Skillsharing this year - a unique program that helps executives thrive and accelerate in times of change, by engaging them in meaningful discussions and building connections with Industry peers with similar interests.
8:30 AM - 9:30 AM
#SkillSharing - Talking to the Board & Stakeholder Management - How Marketers Can Position Themselves for a Board Role?
Head of Marketing
8:30 AM - 9:30 AM
#SkillSharing - Women in Leadership - How to make your voice heard and make your industry more inclusive, more diverse, and one where talent is recognized as it should be?
8:30 AM - 9:30 AM
#SkillSharing - Professional vs Personal Brand: Empowering the Self
Director, Marketing Solutions
8:30 AM - 9:30 AM
#SkillSharing - Leadership, Stress, and the Importance of Self-Care- What does being in shape, both mental and physical, have to do with success?
8:30 AM - 9:30 AM
#SkillSharing - Increasing the longevity of the CMO role: Building lasting success strategies for both individuals and entire teams
Vice President Marketing India
9:30 AM - 10:00 AM
Grab a tea/coffee and network with like-minded, innovative brands, sponsors and networkers.
10:00 AM - 10:30 AM
From building unique niches to talking, and selling directly to the consumer, CPG has come a long way in the way they do business. Catch Kanwaljit Singh, Managing Partner for Fireside Ventures who have invested in brands like Paper Boat, Epigamia, Yogabar, Mama Earth, Licious, etc to talk about thi ... ()
10:30 AM - 11:10 AM
How technology has created better customer experience models and how does this translate into customer delight and better sales numbers for the company?
Ex Regional Head of Media and Digital
Sr. Vice President – Marketing & Digital
Founder & CEO
Senior Manager
Associate Director & Head - Digital Marketing
11:10 AM - 11:20 AM
The session will cover how the D2C is now becoming a retail necessity and how brands can make an impact while maintaining their ROI
11:20 AM - 11:50 AM
Let’s Talk Content! An HDFC Life and Zirca Content Studio’s case study
VP Ecommerce & Digital Marketing
Sponsored by:
ContentDB
12:00 PM - 12:30 PM
No tech stack is ever perfect, but don’t let FOBO (fear of better options) keep you from even starting. Join us for a session with Puneet Gulati from GSK, as he takes us through their journey to own and leverage a technology stack to meet marketing goals, and how it continues to evolve with the comp ... ()
Area Digital and Media Lead
12:30 PM - 1:00 PM
How are innovative brands building Seamless Customer Experiences across Platforms. The constantly-connected consumer journey is no longer a linear path from discovery to purchase, and in some cases can contain upto 125 digital touchpoints. How can marketers address his complicated path, and ensur ... ()
Head of Media
Group Chief Marketing Officer
1:00 PM - 1:45 PM
Join your fellow delegates with marketing priorities and solutions similar to your own, at a special Lunch & Discuss session.
2:00 PM - 3:00 PM
4:30 PM - 5:30 PM
Networking Break- Recharge yourself
6:00 PM - 10:30 PM
Celebrate the end of the 9th iMedia Brand Summit with your new friends in a high energy fete at Zeebop by the Sea