Eve has worked in digital for 15 years in a number of retail businesses - managing digital and multi-channel operations from set-up to international expansion. In her roles she has managed all aspects of digital including strategy, digital and content marketing, product, fulfilment and customer service. She joined Tesco in 2014 and in her current role as Online Customer Proposition & Trading Director is looking after the overall online strategy, creating a differentiated customer proposition driving customer growth and P&L optimisation.