Lisa Powell is an eCommerce expert with over 18 years experience ranging from developing and managing the Sydney 2000 Olympics websites through to Interactive TV, B2B, Telco, Start Ups, Fashion Retailing and beyond. Recently worked as the E Business Group Manager at Apparel Group – developed the multichannel strategy for the business and the online strategy for both their fashion brands, Sportscraft and SABA. Launched successful online stores for both brands. Set up the end to end process for both online stores including supply, warehousing, fulfilment, packaging and customer services as well as developing and managing product and web content, product images, information architecture, web usability, digital marketing, affiliates programmes etc. Currently Head of Retail Practice and Strategy at Amblique – helping businesses get online and improve what they do online.