Archana is a passionate media advocate with 20+ years of media experience. She has worked across multiple brands at both media agencies and advertiser. Her last assignment was Country Media Manager, P&G where she spent 8+ years and has now been with Airtel for last 4+ years as VP, Media. She was instrumental in P&G winning their first Cannes in India in 2006 post which they won many prestigious international awards for the Gillette Shave India Movement. She also led media for the high decibel launch of 4G and Payments Bank in India. She identified ideas like Sim sampling with Economic Times, India’s first digital reality show “TVF Connected Live”, Roshandan and Google countdown clock.