Jeff's entrepreneurial pursuits began back in 2004 when he started his first business, designing exhibition spaces and running events. Jeff's a true generalist, with ownership and Board interests in businesses from retail solar to beauty and beyond. During his time, Jeff's been crowned one of Australia's top marketers and entrepreneurs in B&T and Anthill magazine's 30-under-30 Awards, pioneered world-first technologies, co-authored a six-book series on strategy, and guest-lectured at Sydney's top universities.